Unlike the social media sites like Instagram and Facebook, it’s hard to analyze the most subscribed YouTube channels for takeaways. Often, record labels steal the show, or entertainment channels like WWE and Cocomelon, formerly ABCkidTV.
In early 2019, even PewDiePie who held the record for the most-subscribed channel on YouTube since 2013 was surpassed by Indian record label T-Series, and it remains the most-subscribed channel on the platform.
To help you along, we studied some of the top YouTube channels right now, and we are here with a list of what you can learn from these YouTube superstars.
A quick look at the stats
- According to Ahrefs, YouTube is the most visited website worldwide
- 73% of US adults use YouTube
- YouTube has over 2 billion users with 1 billion hours of video watched daily
- YouTube accounts for 25% of the global mobile traffic
- YouTube ads command an attention rate of 62%, a number significantly higher than TV ads, which stand at 45%
- At the same time, 500 hours of content is uploaded to YouTube every minute
The conclusion? With this much competition, you need to know how to break through the noise and there is no better way to do that than study what some of the channels with the most subscribers are doing. After all, they are clearly getting things right.
Who Has The Most Subscribers On YouTube Right Now?
In the interest of keeping this post informative, we’ll filter our list to only include those YouTubers and channels that you can learn something from. This means no celebrities like Justin Bieber and Ed Sheeran, and nothing from record labels.
Instead, we’ll look at well-known names like PewDiePie, 5-Minute Crafts and Dude Perfect, which racked up millions of subscribers over the years, and often with nothing more than a good camera and a solid internet connection.
Number of subscribers: 107M
There are 3 strategies that this Swedish gamer uses to dominate YouTube. One, he creates valuable content and does so in a prolific manner, publishing videos virtually every day, and sometimes several times a day. Two, he built an army of loyal viewers and supporters, and he puts a great deal of effort into engaging them, creating the feel of an exclusive club you want to be part of. And three, he created and maintained a meaningful dialogue with gaming videos that slowly expanded to cover more topics like memes and viral videos.
Number of subscribers: 69.3M
This one is a no-brainer: Eccentric DIY videos and useful life hacks will always captivate the masses because people have a thirst for learning. Others just want to find solutions to their problems, and with a channel designed to bring together crafting and clickbaiting, the subscribers just followed.
Notice the sense of urgency in the titles? The visually striking thumbnail images? Then, of course, the videos are also short clips that are great to share on Facebook or Twitter, and that’s no coincidence.
3. Dude Perfect
Number of subscribers: 54M
It’s a story that starts with a few basketball trickshot videos recorded at a ranch, and fast-forward 10 years, you have one of the most popular YouTube channels in the world. The secret? Branded content, professional collaborations, and a pledge to always give back to the world.
For instance, the channel was just one video old when the 5 college friends behind it released a second video and pledged that for every 100,000 views the video got, they would sponsor a child from Compassion International. And when the pandemic hit, the group that usually only uploads content every other Monday did so more frequently with requests for viewers to donate to Red Cross and Feeding America.
4. Voce Sabia?
Number of subscribers: 38M
‘Voce Sabia?’ translates to ‘Did You Know?’, and that’s pretty much the premise of the YouTube channel. Lukas Marques and Daniel Molo curate interesting facts and trivia from around the world and present them to their subscribers, and until the channel was suspended due to strong controversy around racist and homophobic statements, it had videos about everything from cartoons and movies to YouTube itself; One of their most popular videos remains a list of the 10 most hated videos on YouTube.
1. Give Your Channel A Theme
One thing you’ll notice about the channels we talked about today is how they all stick to a theme. A lot of their videos tend to stick to certain topics and that makes them the ‘go-to’ place for that type of content.
If your channel aligns itself with a specific niche, people who care about that niche will think about becoming a subscriber.
2. Post Incredible Content
If you want great results, you’ll need to create great content. After all, when people subscribe to your YouTube channel, they are doing so to get notified every time you post new content and they expect something that will be of value to them.
A learning experience, an entertainment experience or just news, your videos should be worth watching.
3. Post Often
And consistently. A common trait of all successful YouTube channels is how they post content consistently so people have a reason to become a subscriber. The question is: How often should you post?
You can, of course, check out what your competition is doing, but the best plan will always be the one you can stick to.
4. Engage, Engage, Engage
Like we saw with PewDiePie, a great way to boost subscriber numbers is by engaging with your audience. This is because people enjoy feeling valued and engaging with people is practically the equivalent of customer service work to improve customer experience. And there you have it! An overview of the most subscribed channels on YouTube and some tips you can use to inform your YouTube marketing strategy. Catch you in the next post!