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Understanding Instagram
Instagram is a social media platform that provides users with a platform for sharing photos and videos. While Facebook is similar in some respects, there are differences between these two platforms. One of the most well-known differences between Instagram and Facebook is the fact that Instagram is a visual platform designed to portray high-quality imagery. And while Facebook is a social media experience that revolves around connections and networking, it's common on Instagram for people to seek out strangers or brands to follow. This fact is what makes it worthwhile for new, fledgling brands to buy Instagram followers. It isn't unusual for brands to have a strong presence on Instagram that's made up mostly of strangers.
Instagram offers a "feed" on a homepage that's made up of curated posts by people being followed. Posts can be "liked" or users can make comments; which is similar to Facebook. Recently, it became possible for Instagram users to post Stories or a series of photos or videos that remain visible for 24 hours and then disappear (similar to Snapchat). Users can message their friends directly through Instagram, which allows people to stay connected through this platform. As a result, brands that are able to create a solid presence on Instagram get a lot of visibility, and as a result, they often see their sales and brand engagement improve exponentially according to the number of followers they have on their account.
Creating an Instagram account is free, so brands that want to be successful know that it's essential for them to sign up and engage through this platform. Signing up is easy enough, but for brands that are trying to create an audience on Instagram, the key is to have a large number of followers initially. This is a chicken-and-the-egg kind of problem in that businesses aiming to create a strong Instagram presence often need to start by already having a strong Instagram presence! So, what's a brand to do? In order to tackle this problem, many brands purchase Instagram followers to create the appearance of a solid following. Then, the brand can move forward with the development of an organic network of followers.
Building Your Brand Through Instagram
A frustrating paradox regarding Instagram is the fact that in order to create a strong and compelling presence on Instagram, you must already have a certain number of followers. At the current time, there is no way around this problem except to go ahead and buy followers who will give your brand a stronger, more well-developed appearance in the social media sphere. These followers are real people who behave exactly as real people do, but they are easier to obtain than organic followers. Purchasing Instagram followers allows brands to work on the more pressing aspects of their business, such as providing excellent goods and services to their customers. This ability to buy followers has made it possible for even smaller brands to compete through this platform and find organic followers that turn into actual sales.
If you're working to build your brand using Instagram, having a large number of followers right from the very beginning will help you grow your image and create the appearance of stability, which is attractive to new customers.
Organic Instagram Followers
When you buy Instagram followers, there is often a small attrition rate. In other words, a few of the followers leave after the initial thirty days. Most of the followers stay, however, which allows the brand to build a network of organic followers. These organic followers become interested in the brand in part because of the Bandwagon Effect. Organic followers see that the brand has a lot of other people following their product or service and this piques their interest. They see that the brand has a strong following, which gives the business credibility and enhances consumer confidence in the brand. So, when a brand decides to buy Instagram followers, the final result is often a general boost in the brand's social media and web site interest, along with higher sales and enhanced profitability. The profit potential is much higher than the cost of buying followers, so most businesses view the prospect of buying Instagram followers as a no-brainer. Purchasing followers leads to additional organic followers, which in turn, leads to profitable results overall.
While some brands initially try to cultivate organic Instagram followers without buying a solid base of followers first, most realize quickly that getting organic followers is a real challenge. Brands that do not buy Instagram followers initially often revert to buying them later after they fail to create an organic following using other methods. The Bandwagon Effect is a powerful force in social media, and businesses that fail to take advantage of it may be shooting themselves in the foot. When you buy followers, you create the appearance of success, and the appearance of success is seductive to potential organic followers who are considering whether or not to follow your brand.
The challenge of creating an audience of organic followers on Instagram is one that has mostly been resolved via services that provide followers in exchange for a small fee. The initial cost is low and the results are generally very profitable. Once a brand has established itself as a trusted resource on Instagram (by having a large roster of followers right out of the gate), organic followers tend to jump on board and become the bread-and-butter of the brand's social media following. It's an easy algorithm, and most brands that are serious about success find that the best way to establish their social media presence is simply by buying Instagram followers.
Why You Should Buy Instagram Followers
If you try to build an Instagram following organically, it could take many years to actually see the fruits of your labor. Most brands today don't have that kind of time! In order to be competitive, a brand (whether new or old), must hit the road running (so to speak) or else other brands will outpace them. When you buy Instagram followers, you're tapping into an important secret weapon in social media marketing. When you buy followers, other potential followers will take note and want to be a part of the action. You'll gain popularity, and suddenly, organic followers will start to emerge to support your brand.
It can be nearly impossible to build an organic following on Instagram. When you buy Instagram followers, you're taking a shortcut that will help you bypass the competition. The real question is why you wouldn't buy Instagram followers. It's hard to argue with the idea that developing a solid-looking following can boost your brand on Instagram.
It takes a lot of time and energy to work with social media networks. It doesn't matter whether you're marketing through Facebook, Instagram, Twitter, or YouTube. All of these networks require vigilance and a lot of focus in order to achieve success. And success can be hard to measure. Indeed, social engagement has been identified as an important measure of success. But many brands never crack the code on social media engagement to actually get their organic followers to like, comment, and view the content that they post on the network.
Create Content That Matters
If you've already purchased Instagram followers and perhaps some likes and comments as well, then you're on the right track. But now, you need to make sure that your content is really attractive to your target audience. Be sure that your posts are truly worthy of being seen and shared because you need your new, organic followers to feel compelled to pass your brand's message on to other followers. If you've created excellent content and you've built the appearance of popularity for your brand, then you need to be ready for the momentum that follows. Many brands today buy Instagram followers, but fail to create spectacular content for their followers, so it's a missed opportunity.
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