With the pandemic showing no signs of slowing down, there’s never been a better time for businesses to optimize their YouTube channel and get more views and subscribers.
After all, if we were spending some 6 hours a day watching videos before, things got just a little worse in 2020 in the age of distancing, isolation, quarantine and lockdown. YouTube already overtook Facebook as the second most visited site after Google, and if you’re not tuning in to the binge-watching tendencies of your audience, you’re missing out.
That said, the real challenge of YouTube marketing is not being on the platform but standing out amid the content boom to maximize viewership. This means knowing every YouTube trick, hack and promotional tactic in the book, and then some.
How To Get More YouTube Views
1. Get Your Presentation Right
This includes your YouTube channel name, the banner that welcomes people who click over and your channel icon, which will show up everywhere on the platform. YouTube is all about presentation, and these are just the first steps to putting your best foot forward.
You can also consider a channel trailer, kicking things off with your channel tagline and using the next 60 seconds to promote your best content: A quick intro, a highlight reel with clips from your best content, a possible posting schedule and a CTA.
2. Think YouTube SEO
Aside from the fact that YouTube videos are showing up a lot more in Google’s search results, YouTube is also a search engine in itself. The entire site is driven by its search bar, and just like Google, there are certain SEO practices that can help you rank higher up the SERPs.
There is including target keywords in your titles and descriptions, and some YouTube giants believe saying the keyword in your video can help. A great example of this is ATHLEAN-X’s YouTube channel where they manage to sneak in keywords in their titles while also keeping the tone conversational.
This is a trick to increasing YouTube views all by itself: Writing eyeball-grabbing titles without resorting to clickbaiting. On YouTube channels with the most views like BuzzFeed and 5-Minute Crafts, the titles are often “Best-of” lists, question-based or a hyperbole.
3. Reply To Every Comment
Another way to get more views on YouTube is to treat it like a social network, replying to every comment and engaging with your audience. A back-and-forth with your subscribers creates a community and that’s a positive signal to YouTube. After all, it takes just a second to like a comment, and a few more to reply to one, and pinning it at the top as a kind of personal note to the people who land on it.
Since most YouTubers never reply to comments, if you do, you instantly stand out, and it’s also one of the easiest ways to get more subscribers, which we’ll talk about in just a bit.
4. Go Long
Here is the deal: Short videos are excellent engagement generators but longer ones are ranking better in YouTube’s search results. There is a very simple explanation for this: Product reviews and how-to videos, which are often 10 minutes or more in length, tend to cover more keyword-specific topics so they rank well.
Our advice? Publish both kinds of content side by side…the short form with people in mind and the longer one with SEO in mind.
You can also buy YouTube views here.
How To Get More YouTube Subscribers
Whether you’re on YouTube to turn views to money or because you figured if a picture is worth a thousand words then a product video could be worth just as many sales, getting more YouTube subscribers is a big deal. It’s one of the factors YouTube uses to rank videos, and we’ve got 2 handy tips to help you along.
1. Live Streaming
Live streaming is a big social media trend right now and with Facebook, Periscope and Instagram on the bandwagon, it won’t be going away anytime soon. YouTube has been giving creators the option to reach their community in real time for years, but with Google announcing the ability to run live streams in ads, it’s known a resurgence in popularity.
Then, of course, some YouTube channels with the most subscribers are those that stream content. Like PewDiePie. This individual YouTuber focuses on gaming with livestreams and vlogs, and the occasional collaboration with other YouTubers.
One of his better ideas was also his meme review playlist and until T-Series came along, he had the most followed YouTube channel.
2. Creating A Fanbase
And finally, creating a sense of community is important to growing a YouTube audience. There is interacting with your audience, of course, like we saw before, but also taking to social media. Video content is a big hit on Facebook, Twitter, Instagram and LinkedIn, and a tool like ViralPost can also help you identify the best times to post for maximum engagement.
Then there is creating different video series, which together, make up your YouTube presence. Each series can follow a theme or topic and these work wonderfully to turn one-time viewers into channel subscribers. Always giving your audience something to look forward to is the best way to build a fanbase.
It’s also possible to buy YouTube subscribers here.
In tomorrow’s post, we talk about what’s new on Facebook, and the updates rolled out in 2020. Stay tuned.