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How Much Is Instagram Worth?
If you’re wondering how much Instagram is worth, you’re not alone. The social network was launched in 2010 with $500,000 seed funding. The first post was a picture of the South Beach Harbor Pier 38. The next post was a picture of Kevin Systrom’s dog playing with his girlfriend’s foot. And ten years later, it has more than a billion monthly active users. The answer may surprise you.
Instagram has 25 million business accounts
According to recent statistics, Instagram has 25 million business accounts, up from fifteen million in July. With 800 million monthly users, that’s a staggering number of businesses! It is estimated that over 80 percent of the accounts are ‘followers’, which means that at least 200 million people are actively checking out the business profiles on Instagram each day. To see also : How to Upload to Instagram From a PC. And while that number is impressive, the real question is how can it keep growing so rapidly?
The first question to ask is whether or not you should be using Instagram to promote your business. There are many benefits to having an Instagram business account. It can help you gain visibility on the app, as 80 percent of its users follow businesses. And despite the fact that two-thirds of its users are ‘unfollowers,’ you’ll be able to continue cultivating a loyal following even if you’re not actively posting on Instagram.
Instagram’s demographics are quite diverse. While the majority of its users are adults, the youngest crowd is predominantly made up of adolescents and young adults. In the US alone, only 11% of users are under the age of 13, and many of these younger people prefer other social networks instead. The younger crowd, on the other hand, prefers Snapchat and TikTok. As of August 2017, twenty-five million business accounts were active in the US, which means that this number is likely to grow even more in the future.
It has 1.28 billion monthly active users
The number of active users on Instagram is impressive. The company has reached 300 million users and over 70 million photos and videos shared every day. Its number of active users is higher than other social networks such as Facebook, Snapchat, and LinkedIn. Facebook is reported to have 1.45 billion monthly active users and about 2.2 billion daily active users. Instagram is also gaining users fast, with nearly 75 million users daily. Snapchat has a misleading number of users, reporting that they send more than 400 million snaps per day. LinkedIn, on the other hand, reports 313 million members and 271 million monthly active users. These are among the largest social media networks in the world.
Instagram was acquired by Facebook for $1 billion in 2012, and has since reached the milestone of two billion monthly active users. The Facebook acquisition was an indication of the popularity of the app. Read also : How to Repost an Instagram Story. Facebook’s acquisition was a key component of Mark Zuckerberg’s push to move from the web to mobile, and it was the company’s decision to acquire Instagram. Instagram’s growth has been a subject of intense debate, with lawmakers and regulators viewing Facebook as a monopolist with too much power in the market.
Instagram’s rapid growth is attributed to the fact that the app is widely available on all major devices, not just iPhones and iPads. The company has increased its user’s time on the app by 4.3% compared to the previous projection. The increased time means that users are more likely to discover content they like. The popularity of Instagram has been boosted by the growth of the video app TikTok, which has been downloaded 570.7 million times on Android and Apple devices worldwide this year.
It has ten times the engagement rate of Facebook
Despite Facebook’s massive user base, Instagram is a more effective platform for influencer marketing than its older sibling. Instagram users actively seek out and engage with brand posts, whereas Facebook users ignore brand posts. Instagram also offers higher customer engagement rates: a Forrester study found that brands on the platform received 4. See the article : How to Gain Followers on Instagram.21% more engagement per follower. The study also showed that brands on Instagram received 58 times the engagement rate per follower as Facebook did.
While Facebook’s algorithm makes it hard for brand pages to reach their target audience, Instagram posts reach 100% of their followers compared to 6% of your followers on Facebook. Brands on Instagram can interact with customers more directly, as a result, leading to more back-and-forth interactions. With ten times more engagement, it’s no wonder that Instagram is gaining more users and advertisers. So what is the difference between Facebook and Instagram?
Facebook, Instagram, and YouTube are all powerful platforms, but they are not equal. Instagram is a discovery platform. According to the 2022 Benchmark Report, 50% of Instagram users use the platform to discover new brands. The study also shows that 2 in 3 of users believe the app fosters meaningful interactions with brands. Instagram has the best engagement rate of all social networks, so it makes sense to start using it today.
