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How Many People Are on Instagram?
If you’re wondering how many people are on Instagram, you’re not alone. In fact, there are almost 1.3 billion active users on the social networking site. Every second, nearly one thousand photos are uploaded and shared. Despite the growth of other social networking sites, Instagram is a particularly popular option for young users. Gen Zers and Millennials are among the largest segments of users. While this might seem a little gimmicky, it’s a necessary part of their daily routines.
1.393 billion active users on Instagram in 2022
In terms of numbers, there are 1.393 billion active users on Instagram as of 2022. This is a huge number, and is expected to continue growing over the next several years. On the same subject : How to Reactivate an Instagram Account. The social media platform has been a popular place for users to share photos, videos, and other content with their friends and family. Instagram was originally created as a mobile app, but it has expanded into a much larger platform that is not just for young people. According to recent studies, it is estimated that half of its users are active every single day.
In addition to photos and videos, Instagram also offers users the ability to post and share Instagram stories. In 2016, the stories feature hit the scene and already has over 500 million daily active users. The average engagement rate for a business’s post on Instagram was 0.93%, compared to 0.76% for accounts with 10k to 100K followers. Using hashtags to find similar content is a great way to reach a larger audience. Users are generally more willing to engage with promotional posts if it offers them something that they are interested in.
Almost a thousand images are uploaded and shared on it every second
In a recent report, Business Insider reported that almost a thousand pictures are uploaded to Instagram every second. This represents a staggering growth rate of over two billion photos every day. As of April 2017, Instagram users have uploaded more than 250 billion pictures – nearly two hundred million images every day. See the article : How to Repost on Instagram. That number does not include Instagram. But with 25 million active users, Instagram is still a highly competitive market for visual content merchants. Here’s how to stand out from the competition.
Millennials
How many millennials are on Instagram? In fact, more than half of U.S. millennials are active users. Facebook continues to dominate the millennial space, with 85% to 89% of users, depending on age group. Instagram and Snapchat are tied for second place. Instagram accounts are used by 53 percent of female millennials, compared to only 34 percent of male millennials. These statistics are indicative of the growth of social media, and it’s a safe bet that Millennials are on Instagram.
The user base of Instagram is made up of mostly younger adults and people with less money than their elders. Because of this, younger adults are more likely to purchase a product from an ad or photo on Instagram. As a result, brands targeting this age group are finding it hard to get a foothold in this rapidly growing platform. This may interest you : How to Post to Instagram From PC. However, this growth is continuing to reach older generations. In the U.S., 75% of users are 18-24 years old. In comparison to Facebook’s largest demographic, this is a staggering number.
Gen Zers
In the U.S., more than 60% of Gen Zers are on Instagram, and 62 percent use YouTube. They spend at least five hours a day on social media, making Instagram their top platform for discovery. Second only to Snapchat, Gen Zers use YouTube to watch videos, with content ranging from TikTok experimenters to pro video game players to viral sensations. The numbers keep growing, with nearly half of Gen Z users engaging with brands through social media every day.
While millennials are the preferred social media platform for their generation, Gen Zers are the largest users of Instagram. According to a Business Insider study, 65% of Gen Zers visit the social media platform daily, compared to just 34 percent of millennials. This massive difference shows that the younger generation isn’t just using Instagram as a tool to connect with friends. In fact, Facebook has lost 15 million users over the last two years, making Instagram the most popular social media platform for Gen Z.
Women
One study revealed that 1 in 15 DMs sent to female users violated Instagram’s policies against harassment and abuse. In a related report, the Center for Countering Digital Hate noted that many women using the social networking site have repeatedly reported feeling unsafe, and the harassment is threatening to turn them off of the service. Some women are even choosing not to interact with direct messages. Others receive press requests to discuss activism.
While male users make up a majority of Instagram users, female accounts account for a small percentage of the platform. In the age groups thirteen to 17, the percentage of female users is considerably smaller than that of male users. The age groups 25-34 and 55-64 have slightly higher percentages of female users, but still fall below the 5% mark. The remaining age groups are mostly male. In contrast, the average age group of a user is a woman of about 35.
Sports teams
The number of sports teams using social media has exploded in recent years. The Philadelphia Flyers, for example, used the platform to spread resources and awareness about the LBGTQ+ community. However, the social media hype did not last. As the number of sports teams used Instagram dropped, so did the number of posts. In a recent webinar hosted by Socialbakers, Katie Lavin discussed the solution. Short videos of athletes greeting their fans made a major impact on Instagram feeds. One such video of Artemi Panarin saluting his fans clocked more than 43,000 interactions, double what the New York Rangers’ analytics dashboard displayed in June.
Despite the lack of competition, sports teams have already made the most of social media. According to an article by 90min, the Los Angeles Lakers racked up five thousand and fifty-nine user-generated content in the past four weeks. Their account has a follower count of 3,572,738. While basketball is big in LA, all of the MLB teams have devoted fans. And, the best way to reach them is through social media.
