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How Many Users Will Instagram Have in 2022?
Did you know that Instagram is the 4th most popular social network in the world, with over 1 billion active users? That means almost one-quarter of the world’s internet users use it each month! To find out how many people will be using Instagram in 2022, here is some data. Instagram was recently purchased by Facebook for $1 billion, and its growth will likely continue. However, it’s still unclear just how many users the app will have.
Average daily time spent on Instagram
According to a recent study, 59% of Gen-Z users are using Instagram daily, while the other two-thirds use the social media service weekly or less. Among the four most popular social media platforms, Instagram continues to grow. To see also : When Will Instagram Work Again?. Video content is the most popular type of post on the platform, and nearly 70% of Instagram users watch videos on a daily basis. However, while the majority of time spent on Instagram is on photos, users are increasingly spending more time on videos.
The average user on Instagram will spend about 53 minutes a day. Considering that the average user has more than 500 million followers, this means that they will be on the social media platform for 8 months of their life. In addition to that, an average Instagram post will receive an engagement rate of 1.11%. If a user has 100 followers, he or she can expect a single post to generate at least two engagements.
Age of active users
The age of active Instagram users in 2022 will be between 13 and 64, which is an increase of 63 percent over this year. Instagram is primarily used by young adults, with only 16% of users aged 65 and older. To see also : How to Create Instagram Reels. In terms of age demographics, it is the most popular app among those between 13 and 24 years of age. However, older generations are also adopting the app, and many are now joining the platform for socializing, sharing photos and videos, and creating and promoting businesses.
According to the 2017 Instagram demographics, 57.2% of active Instagram users are under the age of 34. Those between the ages of 18 and 24 years make up the next largest group. Meanwhile, users aged 55 to 64 are only 2.1% of the overall Instagram population. The age of active Instagram users in 2022 is projected to be closer to sixty years old. These numbers are certainly not encouraging for marketers and businesses alike.
Average country of origin
A recent study published by Kepios estimated that India will be the top country of origin for Instagram users in 2022. The country overtook the US, which has the second most active Instagram users at 160 million. Brazil is next, with 120 million active users. See the article : What Happens When You Get 1000 Followers on Instagram?. Indonesia is close behind, with 99 million active users. Russia ranks third with 63 million users. The study also revealed that US users are growing in numbers, but this trend isn’t expected to continue.
While Facebook has an enormous user base, Instagram’s ethnic makeup is quite different. While whites account for the largest percentage of users, hispanics make up the next largest group. In fact, more than six out of ten Hispanics are on Facebook, and only six percent of whites are on Instagram. But while blacks and Hispanics are less likely to use the social networking site, their numbers are growing. 45% of Instagram users list travel as a top interest.
Number of active users
The United States has the largest number of active users on Instagram with over 157 million users. However, this figure is lower than other countries like Indonesia, where it has 94 million users, and Russia, with 60 million. Mexico and the United Kingdom have the second highest number of users, with 36 and 28 million users, respectively. It is estimated that by 2022, there will be a total of 292 million active Instagram users.
Despite its massive user base, Instagram isn’t likely to surpass Facebook as the full number of active users will remain in the same number. This is probably due to the fact that the two social networks approach networking in different ways, so the two platforms will likely never compete with each other. However, the number of active users on Instagram is projected to reach half a billion daily users in 2022, which is more than double the number reported in June 2018. Currently, half of the monthly active users are active every day.
