• Blog
  • Categories
    • Instagram
    • YouTube
    • Facebook
    • Twitter
  • Services
    • Instagram Services
      • Buy Instagram Followers
      • Buy Instagram Likes
      • Buy Instagram Views
      • Buy Instagram Comments
    • Youtube Services
      • Buy YouTube Views
      • Buy YouTube Subscribers
      • Buy YouTube Likes
      • Buy YouTube Comments
    • Facebook Services
      • Buy Facebook Page Likes
      • Buy Facebook Followers
      • Buy Facebook Post Likes
      • Buy Facebook Views
    • Twitter Services
      • Buy Twitter Followers
      • Buy Twitter Likes
      • Buy Twitter Retweets
  • Free Tools
    • Instagram Video Downloader
    • YouTube Video Downloader
    • Facebook Video Downloader
    • Twitter Video Downloader
  • Contact Us
No Result
View All Result
Zeru - Social Media Marketing, Tips, How-To, News, Every Week!
  • Blog
  • Categories
    • Instagram
    • YouTube
    • Facebook
    • Twitter
  • Services
    • Instagram Services
      • Buy Instagram Followers
      • Buy Instagram Likes
      • Buy Instagram Views
      • Buy Instagram Comments
    • Youtube Services
      • Buy YouTube Views
      • Buy YouTube Subscribers
      • Buy YouTube Likes
      • Buy YouTube Comments
    • Facebook Services
      • Buy Facebook Page Likes
      • Buy Facebook Followers
      • Buy Facebook Post Likes
      • Buy Facebook Views
    • Twitter Services
      • Buy Twitter Followers
      • Buy Twitter Likes
      • Buy Twitter Retweets
  • Free Tools
    • Instagram Video Downloader
    • YouTube Video Downloader
    • Facebook Video Downloader
    • Twitter Video Downloader
  • Contact Us
No Result
View All Result
Zeru - Social Media Marketing, Tips, How-To, News, Every Week!
No Result
View All Result

Facebook For Business Help: Facebook Shares New Video Best Practices And Help Website

Lizzie Yates by Lizzie Yates
in Facebook
4 min read
57
Facebook For Business Help: Facebook Shares New Video Best Practices And Help Website
12
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter

It’s been clear for a while now: Video marketing is here to stay. Just think of how you used the internet today. What content did you enjoy? What posts caught your attention on Instagram? What webpages did you visit?

We bet video is a big part of your answers to all three questions, and right there is the argument for using more videos in your marketing.

The question is: Why don’t all brands do it? If video content can make such a difference, and it’s so well documented, why isn’t everyone jumping on the bandwagon? The answer is threefold.

  1. Budget; Many companies simply can’t afford it
  2. Organization; You’ll need people experienced in both creating and starring in videos
  3. And consistency; Once you start creating videos, you can’t stop and you’ll need a level of consistency with your posting schedule for your video marketing to work.

Unlike written content, the challenges here are more significant, but this also means that you have an opportunity to do something before your competitors and rise above the noise. This is especially true on social media sites like Facebook where videos garner 4 billion views a day.

In terms of consumption, you’re looking at 100 million hours of video watched every day, a number much smaller than YouTube’s one billion hours of video watched daily, but put together, it’s clear that Mark Zuckerberg was onto something when he said Facebook will be mostly video by 2021.

For businesses, the writing on the wall is clear: If you haven’t been using video content in your marketing mix, now is the time to start, and Facebook even shared some new video best practices to help you along.

3 Video Best Practices To Give Your Content A Boost

1. Include A 3-5 second Trailer

Given that 85% of Facebook videos are watched with the sound turned off and 65% of all video views come from mobile, one of the best practices shared by Facebook is to include a brief preview of your content at the beginning. This is because the first few seconds of a video play an important role in captivating viewers and getting them to interact with your content.

In turn, improved engagement and retention over time boost your distribution and reach on Facebook.

2. Use A 4:5 Aspect Ratio

This one is all about the fact that most people watch videos on mobile and often just inches from their face, making the way you serve your content particularly important. Facebook shared that the best practice is to create videos in a 4:5 aspect ratio for vertical viewing.

This ensures that your message is delivered to your audience in the right format and orientation.

3. Think Social

And finally, it’s often easy to forget that Facebook is a social media site, and being social is important if you want to maximize your reach. This means joining the conversations in the comment section of your posts, and even content from other accounts.

The more you engage in discussions and answer questions, the more you encourage people to interact with your own content, and if you need a little help to get on top of all the activity, just head to the Inbox tab of your Creator Studio where everything is in one place.

You can also buy Facebook views to speed up the process.

Facebook’s New Help Website: Social Good

In the same vein as helping businesses improve their video strategy, Facebook also launched a new website with resources to help businesses achieve their social goals. This comes as the pandemic changed the way people interact with brands, including the spotlight put on their values and practices, and the causes they support.

The website called Social Good is aimed at helping businesses build a community around causes that matter and sustainable practices. This is the new vision of Facebook, and adopting it before your competitors means you can beat them to the punch, showing up where it matters and amplifying your impact. This can be through:

  1. A fundraiser
  2. Donating to a cause
  3. Or showing support for social causes

The mini-site provides all the instructions you need to get started, be it a donate button added to your Facebook Live videos or a fundraiser sticker added to your Stories. And if you need inspiration, there are plenty of case studies you can go through.

According to a survey conducted by Facebook, 65% of respondents said how a brand responded to the pandemic will impact the likelihood that they buy from the brand in the future, and 28% of shoppers said they encourage others to buy from brands with values and empathy for social causes.

The bottomline? In 2020, people are looking for authenticity and a more personal connection with the brands they associate with, and that’s not about to change. If anything, Facebook’s Social Good is proof that the shift towards the meaningful is here to stay.

Tags: Facebook HelpFacebook Help CommunityFacebook Help For BusinessFacebook Video Ads Best PracticesFacebook Video Best PracticesFacebook Video Length Best Practices
Previous Post

7 Instagram Trends To Watch Out For This Year

Next Post

Our Predictions For The Social Media Trends To Watch Out For This Year

Next Post
Our Predictions For The Social Media Trends To Watch Out For This Year

Our Predictions For The Social Media Trends To Watch Out For This Year

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe More Articles

Subscribe to our mailing list to receives daily updates direct to your inbox!


You might also like

How To Use Twitter For Business – All The Different Ways

How To Use Twitter For Business – All The Different Ways

January 15, 2021 - Updated on January 22, 2021
Our Predictions For The Social Media Trends To Watch Out For This Year

Our Predictions For The Social Media Trends To Watch Out For This Year

January 7, 2021 - Updated on January 16, 2021
Facebook For Business Help: Facebook Shares New Video Best Practices And Help Website

Facebook For Business Help: Facebook Shares New Video Best Practices And Help Website

December 17, 2020 - Updated on December 31, 2020
7 Instagram Trends To Watch Out For This Year

7 Instagram Trends To Watch Out For This Year

December 8, 2020 - Updated on December 24, 2020
How To Create A Great YouTube Channel For Your Business | A Complete Guide

How To Create A Great YouTube Channel For Your Business | A Complete Guide

December 3, 2020 - Updated on December 11, 2020
How To Repost On Instagram

How To Repost On Instagram

November 27, 2020 - Updated on November 30, 2020

Making Your Brands Popular.

  • (347) 875-0972

[email protected]

© 2021 Zeru.
All Rights Reserved.

DMCA.com Protection Status

Instagram Services

  • Buy Instagram Followers
  • Buy Instagram Likes
  • Buy Instagram Views
  • Buy Instagram Comments

Twitter Services

  • Buy Twitter Followers
  • Buy Twitter Likes
  • Buy Twitter Retweets

YouTube Services

  • Buy YouTube Views
  • Buy YouTube Subscribers
  • Buy YouTube Likes
  • Buy YouTube Comments

Quick Links

  • FAQ
  • About
  • Contact

Facebook Services

  • Buy Facebook Page Likes
  • Buy Facebook Followers
  • Buy Facebook Post Likes
  • Buy Facebook Views




  • Terms and Conditions
  • Privacy Policy

No Result
View All Result
  • Blog
  • Categories
    • Instagram
    • YouTube
    • Facebook
    • Twitter
  • Services
    • Instagram Services
      • Buy Instagram Followers
      • Buy Instagram Likes
      • Buy Instagram Views
      • Buy Instagram Comments
    • Youtube Services
      • Buy YouTube Views
      • Buy YouTube Subscribers
      • Buy YouTube Likes
      • Buy YouTube Comments
    • Facebook Services
      • Buy Facebook Page Likes
      • Buy Facebook Followers
      • Buy Facebook Post Likes
      • Buy Facebook Views
    • Twitter Services
      • Buy Twitter Followers
      • Buy Twitter Likes
      • Buy Twitter Retweets
  • Free Tools
    • Instagram Video Downloader
    • YouTube Video Downloader
    • Facebook Video Downloader
    • Twitter Video Downloader
  • Contact Us

© 2021 Zeru. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In