#instagood, #nofilter, #tbt, #love, #fashion, #summer…hashtags might have been invented on Twitter but there is no denying that Instagram put them on the map. They gave brands something else to think about: How to create a hashtag strategy to build an engaged audience and grow conversions.
And once you start digging into the hashtag universe and how they work, you’ll learn there are a lot of things to think about. Like how many can you tack on a typical post before it becomes an overkill? Are all hashtags created equal? Are some too populated for your content to be seen amid the sea of photos and videos that are using them? Can people still find your content if you aren’t using hashtags?
In this post, we look at 6 ways to grow your audience and get Instagram likes for free, with and without using hashtags.
How to Get More Instagram Likes With Hashtags?
It’s a tried and tested strategy: Hashtags drive discovery and allow brands to extend their reach on Instagram. The trick is using the right ones to reach your target audience.
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1. Don’t Use the Ones That Are Too Populated
For example, a top Instagram hashtag like #love is great but it also has more than 1.9 billion posts connected to it. The solution? Find those hashtags that people in your target audience are likely to use but ignore the ones that are too general, popular or barely relevant to your content.
Instead, favor unique and branded hashtags, and once you establish a relevant connection, likes and followers won’t be too far behind. A great example of this is Nike. Although the company could use dozens of relevant hashtags, they often use just one and dominate the hashtag. Like #JustDoIt, #YouCantStopUs and more recently, #UntilWeAllWin for the fight against racism.
The company does not dilute its message with additional hashtags. As a smaller company or brand, you can consider 3-5 hashtags, relevant, branded and intended to put your content right in front of the people who need to see it.
2. Always Tag Your Location
Another way to get Instagram likes with hashtags is geotagging. This puts you in front of people looking to find what’s going on in a specific area like a neighborhood or a city. This can be a restaurant recommendation, something to do or a hidden door somewhere that lands on “Places” and under the location’s tagged picture list, essentially making sure that other people looking at the same place can come across your post.
And along with your posts, you can also add location stickers to your Instagram stories. This is because some location searches also result in a story icon, allowing users to view recent stories that used a specific location sticker.
3. Use Hashtags In Your Bio And Comments
And finally, hashtags aren’t just for your Instagram posts and stories; You can also optimize your bio and use your branded hashtags across your marketing campaigns. This includes on-site and for any Instagram-specific section of your newsletter.
You can also use them in your comments; Just don’t be too broad or too niche, and put the right hashtags to accompany the right content. Remember that it takes one look for your audience to know if you’re savvy or desperate.
How To Get Instagram Likes Without Hashtags?
Hashtags are great to help you reach your audience on Instagram, but there is more you can do to show up in front of your target audience and get them to engage.
1. Get Descriptive With Your Captions
A picture might be worth a thousand words, but words have their place too, and right there you have a strategy you can use to get more Instagram likes. After all, if someone discovers your content and learns something from it, chances are they’ll share it in their circle, and if you consistently achieve that, people will follow you to not miss out on anything good or important.
That people will always think educational content is worth sharing is demonstrated to best effect by National Geographic and fitness and nutrition page APfau; They always have a story to tell alongside their images, and the engagement is fantastic.
2. Interact With Other Accounts
Instagram is a social media platform so you’re expected to be social. You can do this in one of two ways: Reply to comments and questions when they are sent your way, or be proactive about it and make the first move with leaving comments on content you appreciate. Just remember to stay away from generic engagement like “Nice picture!” Say something that stands out and puts you on people’s radars.
Similarly, you can also follow the major influencers in your niche and seek out new accounts related to your brand. As long as your content is good, you can expect a sizable percentage to follow you back, and in time, any engagement from them can bring additional exposure for you.
3. Post Content Followers Want
And finally, content is and will always be the most important part of any social media strategy, and Instagram is no different. You have to know what content your followers want to see and give them just that, be it the filters you use, the length of your captions, the type of content you post or when you post them.
You also need to keep your ear on the ground and tune in to any trend or conversation relevant to your brand. Giving your followers a little mental pick-up every day is a sure way to secure attention and loyalty.
Tomorrow, we will talk about your followers on Twitter and if it’s worth buying them. Stay tuned!