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How Many Users Are on Instagram? Gen Z, Millennials, Brands, and More
How many users are on Instagram? 1.393 billion monthly active users, Gen Z, Millennials, Brands, and more. We dive into all the numbers in this article. Whether you’re wondering how many users are on Instagram, or you’d like to know more about the demographics of its users, this article will help you understand the numbers in a new way. We’ll look at how many users are on Instagram by age group and how those numbers are changing.
1.393 billion monthly active users
The growth of Instagram continues to impress marketers. In 2018, the platform reached a billion monthly active users. The social network was originally available for Apple devices, but it was only in 2012 that Facebook bought the app. Instagram’s growth accelerated after Facebook purchased the app. At the end of 2016, Instagram had 27 million monthly active users. By 2016, half a billion people used the platform. Instagram has now exceeded that number, with 1.393 billion monthly active users. As of June 2018, the platform has added 220 million new users. It’s important to note that more than half of its monthly active users are younger than 34 years old.
Facebook is still the king of social media, but Instagram is poised to become the second most downloaded app in the Apple Store. Its global reach is unrivaled by Facebook, which is predicted to reach 2.9 billion monthly active users by 2021. This may interest you : What to Post on Instagram – 5 Tips For Successful Posts. While it may have been around for only a few years, the app’s rapid growth has resulted in huge numbers of downloads. Considering Instagram’s size, it may be the right time to make changes to your social media marketing strategy.
Millennials
How many millennials are on Instagram? According to the latest statistics, over half of U.S. millennials use the platform, and almost two-thirds of Gen-Xers and Baby Boomers have an account. On the same subject : How to Grow Your Instagram – 5 Tips to Get More Followers and Traffic. Millennials tend to use the social media network more than any other generation, and a recent poll found that 59% of 18-24-year-olds and 44% of 25-34-year-olds have Instagram accounts. Instagram is a particularly popular platform among millennial women, with only 36% of millennials having a male account.
The average IG user is 25 years old, making it a great place for a young business to promote its products. The average IG user views one story every 1.6 seconds. In addition, 31% of millennials publish a story each day, compared to just one frame on Facebook. In terms of age, millennials tend to prefer Instagram Stories over Snapchat and Facebook. But what’s even more exciting is the fact that millennials are among the most active users of Instagram.
Gen Z
As a social media marketer, you probably want to target Gen Z users on Instagram. The Gen Z generation is on social media in droves, spending an average of 3 hours and seven minutes a day on the platforms. They are also the most video-centric generation – with 50% of US Gen Z saying they can’t live without YouTube. See the article : How to Repost in Instagram. To capture their attention, you should create Instagram video content. The following are tips for creating effective Instagram video content.
First, you should know who Gen Z is. According to a recent study, the members of Generation Z are heavily engaged in Instagram. In fact, they check their account on average 11 times daily. In comparison, they spend less time on Facebook, Twitter, and LinkedIn. Brands that want to engage with the Gen Z might need to change their marketing mix and create more content per day to get their attention. It may also be worthwhile to analyze the Gen Z accounts that resonate with them.
Brands
If you’re a new brand, you may be wondering, “How many brands are on Instagram?” With an estimated 60% of world-wide brands using the platform, it’s vital that you do everything you can to grow your audience. You’ll need to decide whether you’re going to pay to boost your followers or grow your fan base organically. Fortunately, there are some easy ways to figure out what the best approach is.
If you want to stay ahead of the curve, keep up with the latest trends and stats. For example, Buffer’s analytics can help you track post performance, compare posts, and build custom reports. Metrics are valuable only if they tell you something valuable. For example, while getting likes can boost your ego, you need to learn what drives fans to make a purchase. By using Instagram analytics, you can better understand how to maximize the benefits of your social media marketing strategy.
Media companies
If you’re wondering, “How many users are on Instagram?”, you’re not alone. The social network has been growing at an astonishing pace outside of the U.S. – India is on track to add over 20 million new users by October 2020. And by 2022, there will be one hundred million more users there than there are now. The gender breakdown for Instagram users is quite even – 51.6% of users are female and 48.4% are male. While some platforms are more geared towards one age group or gender than another, such as Pinterest, Instagram is embraced by both men and women equally.
According to a recent survey, Instagram is now used by more people than Facebook. It is estimated that users spend 53 minutes on the social network each day. While that might sound like a small difference, it is an indication of the popularity of the app. Moreover, Instagram’s popularity has grown rapidly; in fact, it’s more popular than Facebook and Google. In fact, Instagram is the fourth most popular mobile app. With more than a billion monthly active users, Instagram is a huge player on the mobile web.
College students
The majority of college students use Instagram to share photos and videos, but how many of them are using it for academic purposes? The answer may surprise you. Instagram is used by over 300 million people worldwide, according to Facebook. In addition to photos and videos, college students use the platform for entertainment, gaming, and general socializing. While college students may be a bit wary of social media, they should try to understand how the platform can benefit their school.
The number of college students who use the social network has been increasing exponentially over the past decade. This means that it is no longer a novelty, but an indispensable part of college students’ lives. The site features photo and video sharing, “stories,” comments, and direct messaging, and even shopping. Instagram now boasts over 1 billion active users and has more than doubled since 2016.
