Contents
Who is the CEO of YouTube?
If you’re a techie, you’ve probably wondered, “Who is the CEO of YouTube?” The answer depends on what you want to know. Here are some things you should know about Susan Wojcicki, YouTube’s business model, and Misinformation policy. And then you should learn about the company’s future plans. But before you make any decisions, read this article to get a sense of Wojcicki’s personality.
Susan Wojcicki
If you’re looking for a woman who knows how to make her business grow, consider Susan Diane Wojcicki, the CEO of YouTube. The Polish-American has spent the last two decades in the technology industry. Previously, she was the CEO of the video sharing service Metacafe. See the article : How Was YouTube Created?. Her success can be credited to her background and experience in business. Listed below are just a few of her achievements.
The company’s growth was so rapid that major advertisers boycotted the site in the spring of 2017. The influx of users led to the suspension of a number of ads. In addition, YouTube’s users increased by 10x in two years. The company scaled back its “stunt” videos after the London Bridge attack, when one of the attackers had listened to a YouTube sermon.
YouTube’s business model
YouTube’s business model is multifaceted. YouTube provides content from multiple sources, including individuals and television channels. Various companies advertise on YouTube, but most of its content is uploaded by individuals. To see also : How to Earn Money From YouTube in 5 Easy Steps. However, multiple corporations also offer content through YouTube, such as the BBC, Vevo, Hulu, and others. As part of YouTube’s business model, these companies pay content creators and uploaders to be part of its partner network. As a result, YouTube earns a lot of money through advertising.
The AVOD model is more competitive, but YouTube has tried to avoid it. It has pushed content that makes more ad revenue. For example, YouTube has prioritized product review channels alongside music channels. Additionally, it has updated its YouTube Red subscription service to YouTube Premium. It features premium content, ad-free YouTube Originals, music services, and more. YouTube’s business model is not based solely on advertising revenue, however.
Misinformation policy
A recent open letter from fact-checking organizations argues that YouTube’s current misinformation policy is not working. It also states that the situation is worse for non-English speaking countries. Read also : How to Change Your YouTube Name Without Affecting Your Gmail Or Google Accounts. The organizations call for YouTube to create a “disinformation policy” and disclose the policy in a more open way. They urge YouTube to focus on presenting contextual information to its users and work with fact-checking organizations in addressing the problem of misinformation.
The ban on false vaccine claims follows a similar ban on false information on Facebook. The social networking site banned fake vaccine claims in February but faced legal challenges to enforce this ban. Twitter also banned users who shared misinformation about vaccines. However, YouTube’s policy allows for personal testimonies about vaccines and historical videos of vaccine successes. However, the decision does not prevent other social media sites from posting their own content on these platforms.
Future plans
For starters, YouTube is preparing to use blockchain and NFTs to enhance creator-fan relationships. The goal of this endeavor is to allow users to purchase exclusive content from creators. Additionally, the company plans to launch Live Shopping, a service that will allow creators to sell products to viewers directly from the video. These projects will help YouTube stay relevant in the market for years to come. Although it hasn’t yet provided a timeline for these projects, the company believes that they are the future of video content.
For the moment, YouTube plans to improve its commenting system, so that posters can tie their statements to a time-stamp. This move should help YouTube better shape the conversation and reduce toxicity. It also aims to develop and implement Web3 technology, which is becoming increasingly important for digital platforms like YouTube. While it may be too early to tell which features will be implemented when, this move will certainly improve the platform’s future.
