Contents
What Is Instagram?
If you’re new to social media, you may be asking yourself: what is Instagram? This photo and video-sharing network is a simplified version of Facebook, popular among the older age groups, and offers excellent ad targeting. Keeping these features in mind, we’ve broken down Instagram’s key features and advantages. Continue reading to learn more. Ultimately, Instagram is a great way to promote your business. But how do you get started?
Instagram is a video and photo-sharing social network
Once a square photo-sharing app, Instagram is quickly moving into the entertainment space. It’s not just a photo-sharing app anymore; the social network is looking to take on YouTube and TikTok in the video-sharing category. This means more recommendations and a full screen experience for videos. However, the future of the app is unclear. Read on for a few things you should know about this latest change.
Founded in 2010, Instagram is a photo and video-sharing social network. Originally developed for the iOS operating system, the social network has since been available for Android devices, desktop computers, and even TVs. See the article : 5 Ways To Use Hashtags On Instagram. Since its launch, Instagram has been a sensation, garnering the approval of current users and investors. In 2012, Facebook acquired the social network for $1 billion, making it one of the most popular social networks in the world.
It’s a simplified version of Facebook
One of the biggest differences between Facebook and Instagram is that both use photo sharing to communicate with followers. Facebook has a more robust messaging system and offers more privacy and features, but Instagram is a simpler, visual platform. People can share pictures and videos without bothering their followers, and they can also crosspost to other social media sites. The platform has a robust direct messaging system that enables users to chat privately with people they follow.
Once you’ve signed up for an account, you’ll want to follow some people. Luckily, Instagram allows you to follow people without having to be connected to their account. You can browse through users by tapping their profile picture, and find others to follow. Read also : Who Has The Most Followers On Instagram? And What They Are Doing Right. You can also search by username to find people. The interface of the app is less like Facebook than Twitter, but it is easy to navigate and simple to find people to follow.
It’s popular among older age groups
While the younger generation has been the most frequent user of Instagram, older users are catching on. About 16% of Instagram users are aged 35-44. While the social network started as a platform for college students, it is now being used by a variety of age groups. Read also : 5 Ways To Get More User-Generated Content On Instagram. In fact, there are even studies that show that Instagram has become popular among older generations. If you’re interested in a new social media platform for older users, Instagram is a good choice.
However, the younger generations have less money than the older groups. While older adults are more likely to use Facebook, Instagram’s user base is younger. Younger managers are often paid less than their older counterparts. If they’re looking to advertise, a younger user might be more likely to purchase a product. The younger crowd is also more likely to use Instagram to share photos and videos, which may be beneficial for a business.
It has excellent ad targeting
With its cross-platform capabilities and excellent ad targeting, Instagram is a popular advertising platform. Its users are more likely to view videos and pictures of products they may be interested in. The platform offers a variety of ad types to target different demographics. Depending on your goals and budget, you can choose to target specific operating systems and mobile devices. For example, if you’re targeting people who are nearby your promoted location, you can choose to display ads only on iPhones.
One of the benefits of Instagram’s ad targeting is its ability to spark an active conversation. With ads shown to audiences who are most likely to interact, they can gauge whether or not a product or service will be popular. This increased newsfeed usage translates to more real estate for sponsored ads, and can lower costs. Instagram has one of the best audience targeting algorithms in the industry. To make the most of it, you can set conversion objectives for your ads.
