One of the things people love about social media is the ability to reshare other people’s content. On a visual site like Instagram, this is even more appealing, where your feed can be almost distractingly busy with gorgeous photos and videos that you know can really add to your marketing strategy.
Unlike Retweets and Shares on Facebook, reposting content from another Instagram account is not as simple as clicking a button. The process is a bit more involved, with some things that the platform lets you do easily, like sharing feed posts to your stories, and others that require a workaround, like a screenshot and getting explicit permission from the original creator.
In this post, we look at all the different ways you can repost on Instagram, including native sharing options for feed posts, Stories, Reels and IGTV videos, and a few more complicated ones.
The easy resharing options on Instagram
1. Feed Posts To Stories
The easiest way to repost content on Instagram is to share feed posts to your Stories. This can be your own feed posts or content from someone else, and you just need to tap on the paper airplane icon and choose Add Post to Your Story from the pop-up menu.
This is a great way to highlight a post from your own feed, especially if you tend to get more views on your Stories than your feed posts. You can also use it to resurface an older piece of content. After all, when you share a post to your story, the original post image is imported, and the image is made clickable so the viewer can go to the original post.
Then, of course, sharing posts from another Instagram account to your story is great groundwork for collaborations and partnerships, and to make useful tips and resources accessible to your audience, ultimately building your brand authority.
2. Sharing Feed Posts, Stories, Reels and IGTV Videos To Direct Messages
This can be a single DM or a group DM. To share any Instagram content to a DM, tap on the paper airplane icon and choose the people or group you want to share it to. The post or story will land in their message box, and at this point, you can customize your message.
3. Sharing Stories
As for Stories, you can only reshare stories to your own story if you were tagged in the original content. When that happens, you get a notification in your DM, and from there, you can choose to Add to Your Story.
By extension, if someone shares a sequence of stories but you’re only tagged in a few of them, you’ll only be able to share the ones you are tagged in.
4. Sharing IGTV videos to Stories and feed posts
When you upload an IGTV video, you have the option to add previews to your story and feed. On your feed, this feature creates a 15-second video, and once the 15 seconds are over, viewers are prompted to go to IGTV and Keep Watching.
Similarly, if you share an IGTV video to your story, a preview of the video and a link is shared for viewers to have easy access to the video.
5. Sharing Reels
And finally, Instagram Reels can be shared to Stories and Instagram Direct, and you can share both your own reels and someone else’s. Just open the reel to full view and tap on the paper airplane icon to choose from the options of the pull-down menu.
And that’s it… These are the ways you can natively repost content on Instagram. You can’t:
- Share a feed post from someone else to your own feed
- You can’t share someone else’s story to your own feed
- And you can’t share someone else’s reels to your own feed
To repost these types of content, you’ll need a third-party regramming app like:
This one is an app that makes it easy to repost photos and videos on Instagram while giving credit to the original creator. All you have to do is copy the share URL of the post and open Repost to do things like adjust the attribution mark before sending the media back to Instagram.
With InstaRepost, you can repost photos and videos, but also clear watermarks. The app works a little differently than Repost for Instagram whereby you need to open the app and log in using your Instagram credentials to authorize access to your photos and all the content associated with your Instagram account. You then use the Explore tab to find the content you want to repost. On-screen instructions will lead you to save the photo or video to your camera roll before you can repost it.
And finally, DownloadGram is just what it sounds like…a downloader of Instagram photos, videos, IGTV and reels that you can then find in your camera roll, edit and share to your Instagram profile.
Alternatively, you can also grab a screenshot of the content you want to share and crop it to the size of the image before reposting; Just make sure you credit the original creator, and you get explicit permission from them to reshare the content
In the context of Instagram, explicit permission is a written permission, which you can get from commenting on the post you’d like to share or via direct message. If you don’t get that written permission, you open yourself to a world of legal headache. Regramming is a great way to add to your Instagram marketing strategy, but you also need to protect yourself and your content.