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Will TikTok Go Public?
Microsoft had been interested in acquiring TikTok, but that interest has been tempered by President Trump’s executive orders. Instead, Oracle came in and struck a deal with ByteDance, which acquired the app after the end of Trump’s term. Microsoft’s interest in TikTok has been shelved while the Biden administration re-evaluates its US operations.
ByteDance
Douyin, or TikTok in Chinese, is a short-form video website that hosts a variety of user-generated videos ranging in length from 15 seconds to 10 minutes. These videos are incredibly popular with users, and many are produced and uploaded in less than an hour. This may interest you : How to Use Trending Hashtags to Get the Most Likes on TikTok. This popularity has led to the growth of a new industry called ‘dooktoons’, which are short videos created for the purpose of promoting products.
ByteDance operates differently from other social media platforms. Their shared service platform enables them to flexibly deploy resources while also coordinating priorities across teams. ByteDance’s SSP has allowed them to quickly launch a new product. In four months, the company launched an education app that competitors took 18 months to develop. ByteDance is also known for terminating unproductive projects and dissolving entire product teams.
ByteDance’s parent company
While most people know ByteDance as the company behind the TikTok app, many may not realize that the company’s parent company is actually a huge online gaming and social media company. The company is currently ranked second on the Chinese market for ad revenue, with nearly 21 percent of all revenue coming from ad sales. To see also : Where Can I Find the Hottest TikTok Challenges?. Despite being private, ByteDance has reported a doubling of its turnover from 2018 to 2021, a 70% increase. It has a valuation of about $300 billion, placing it in the company league with other Chinese tech giants such as Tencent, Alibaba, and WeChat, which are also popular social platforms.
It is unclear if the government is going to make ByteDance sell its parent company to a Chinese tech giant. The Chinese government holds only a one percent stake in ByteDance, but it does have a large amount of direct influence over the company. One of its subsidiaries, Beijing ByteDance, operates the app Douyin, the Chinese equivalent of TikTok. ByteDance employees are responsible for nearly 100% of the company’s product development.
ByteDance’s user growth rate
ByteDance, the Chinese short-video app, is expected to experience slower user growth this year. The company expects the tighter regulation in China to negatively impact its user growth. Under the new regulations, apps with algorithmic recommendations must allow users to disable personalized content and product suggestions. To see also : What Songs Are Trending on TikTok Now?. The new laws aim to prevent “content intoxication” and “unfavorable public opinion.” However, ByteDance expects the legislative changes to impact the Chinese-based Douyin app, not the global platform.
The company owns the popular short-video app TikTok, which is also owned by ByteDance. In the last year, ByteDance’s revenue grew by nearly 70%, but it was a slower pace than a year earlier, as Beijing tightened its web regulations and the economic slowdown affected advertising sales. In its most recent financial report, the company said revenue for 2018 was expected to double to $34.3 billion by 2020.
ByteDance’s deal with Oracle
ByteDance’s deal with the software giant Oracle could make it easier for the company to sell advertising space to the younger generation. The deal could make the company more visible among young consumers and allow Oracle to control one of the most prominent venues for advertising. But it’s not clear if the deal will help Oracle’s brand. The two companies have not announced what will happen to TikTok’s user data.
The company did not disclose how much it would pay for the company’s algorithm or underlying technology, but they did say that they will remain a part of the company’s management team. In addition to the deal with Oracle, ByteDance is working with Walmart to protect its TikTok app from being blocked in the U.S. But Chinese state media are scathing about the company’s deal with Walmart and Oracle. State media in China have called the deal “dirty” and unfair.
ByteDance’s decision to abandon a potential US listing
While ByteDance has been rumored to have raised $180 billion from investors, the Chinese company has decided to postpone its plans for a US listing. The company has met with securities and cyberspace regulators to discuss its plans. Chinese authorities are increasingly worried about data security, which is one of the main reasons that the government has stepped in to limit foreign listings. Several Chinese tech companies have previously used loopholes to launch IPOs in the US.
ByteDance has been in discussions with the U.S. government about a potential listing for TikTok for months, and it’s possible that its decision is related to the government’s heightened scrutiny of Chinese companies outside China. However, it’s important to keep in mind that the Chinese government has already taken steps to make it harder for companies like ByteDance to sell their business in the United States.
Alternatives to TikTok
If you’ve been looking for an alternative to TikTok, you’ve come to the right place. With hundreds of alternatives to TikTok to choose from, you can post videos on a variety of platforms and keep track of your viewers. Listed below are the top alternatives and why they are better than TikTok. Besides being free, alternative video sharing sites like Snapchat and Instagram are also great options.
Although TikTok has become the world’s sixth largest social media site, it does have some downsides. While it may be easy to gain a large following on the platform, it’s extremely limited in terms of audience and features. Using TikTok can also be difficult, as it lacks useful monitoring and linking tools. That’s why brands should consider alternative video sharing websites, including Vidyard and Vine.
