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What’s Wrong With the Current Facebook Logo?
So what’s wrong with the current Facebook logo? The answer lies in its simplicity. Only a few elements have changed over the years, and most of those changes have been minor. This is because Facebook sees simplicity as the key to a winning design. Therefore, they have resisted changing it much. While it may be difficult to completely change the logo, Facebook has been quite conservative with its changes. Whether they do so in the future is anyone’s guess.
Color scheme
In recent years, the color scheme of the Facebook logo has undergone some changes. Although it is still recognizable as a large architectural figure, it has become much more simplistic. The initial version of the Facebook icon featured a lowercase “f” with a wave in the background placed within a light blue frame. In 2009, a faint blue line appeared at the bottom of the “f.” This was originally a light blue bar against a dark blue background, but has since been moved down to meet the box edge.
The color scheme of the current Facebook logo is blue and white. The colors are known for their positive associations with youth and optimism. While many may associate Facebook with the older generation, the blue and white color scheme will appeal to Millennials and Gen-Z. Besides, the blue and white logos are easy on the eyes. However, they can also make the Facebook logo seem outdated and out of date. A more contemporary color scheme would incorporate some elements of both colors and give it a more modern feel.
Font
The Facebook logo has gotten many comparisons, from Pringle chips to pretzels to the unmentionable parts of a woman’s body. It has also received some criticism, but is a fitting symbol for the company’s reputation. Some see it as a symbol for positive human interactions and intellectual curiosity, while others see it as a representation of Facebook’s downward spiral. Whatever the case, many people seem to love the new logo.
The font of the current Facebook logo is based on a custom sans-serif font called Klavika by Eric Olson. This font is very similar to the original Facebook logo, but with some tweaks. It was originally designed by Eric Olson, who founded Process Type Foundry. Facebook’s design team, led by Mike Buzzard, used it for the logo and extended it to letterhead and business cards.
Infinity symbol
Critics of the current Facebook logo have criticized the use of the infinity symbol as an overuse of the design, but the infinity symbol is not new. According to the founder of logolounge, the trend began in 2008. In fact, a search of over 1,200 brand logos revealed more than 1,000 variations of the infinity symbol. One example of this is a sleep tracker startup that used a design very similar to Facebook’s.
The logo itself was designed to have a fluid, never-ending quality. It’s a continuous loop of symbols and colors, morphing into new meanings depending on where you’re looking at it. The endless layers of the metaverse, which Facebook is trying to build, have inspired the company to use this symbol. While the social media giant has never explicitly stated how it will use the infinity symbol, a recent tweet from founder Mark Zuckerberg indicates that Facebook’s future plans involve virtual reality and other immersive visual realms.
Symbolism
The current Facebook logo is the latest addition to a long line of social media icons. While the social network started out as a website for students, it has since expanded globally to more than 2.19 billion active users. It has also been rebranded to include the word “f” instead of “the.”
The company’s recent changes to its logo reflect the company’s future vision, which rests on virtual reality and immersive visual realms. The logo has evolved in the last few years from the original ‘f’ to a more modern, more colorful symbol, resembling virtual reality goggles. In addition, font fanatics have noted the similarity between the new Facebook logo font and the famous Meta typeface, which was developed by Erik Spiekermann in the 1980s. The logo font shares the same name as the Meta typeface, which is a reference to the metaverse.
Meaning
The current Facebook logo was changed in 2019. It represents the company’s key products, incorporating a single inscription “FACEBOOK” in a not-very-remarkable font. The gradient that appears at the base of the logo also reflects the products of the company. The brevity, accessibility, and intuitive functionality of Facebook are all embodied by this simple symbol. The new Facebook logo is a recognizable example of the company’s creative and minimalist approach to brand identity.
The Facebook logo has undergone a few changes, but the overall appearance has not. The basic logo has been white on blue with the company name in lowercase letters. While it’s true that the logo’s font has evolved over the years, the rectangle-shaped frame has remained the same. The company name, “facebook”, is still written in lowercase letters on a dark blue background. The logo is rectangular and label-like in shape.
