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What Photos Are Best For Facebook Ads?
While there is no hard and fast rule, some top creatives know that certain colors trigger specific feelings in humans. Certain colors are particularly pleasing to certain demographics. It is possible to reach a deeper audience with color, but there is no foolproof method. People are most likely to connect with photos of places they’ve visited or are familiar with, so if your product is travel-related, you might want to use a location-specific image.
CC0 (Creative Commons Zero) photos
For free stock photos, there are plenty of options. Facebook‘s stock photo editor has a built-in search option, and it’s easy to find images under the Creative Commons Zero (CC0) license. The problem is that these images tend to look cheesy and stilted, which can result in banner blindness. So, which photo source should you use? In this article, we’ll discuss the pros and cons of using CC0 stock photos in Facebook ads.
Creative Commons photos are free, but they aren’t streamlined like other free photo resources. You’ll need to search by category and dominant color, and be careful with content showing people. See the article : How to Recover a Facebook Account. Make sure to research each photo’s attribution and use policy to be sure it’s a copyright-free work. CC0 photos are generally more suitable for Facebook ads, but there’s still no guarantee they’ll be as beautiful as other photos.
Authentic-looking stock photos
While Facebook has built-in stock photo libraries, you can use your own. If your photos look too staged, people might not click on them. See the article : What is the Meaning of Poke in Facebook?. To avoid banner blindness, use pictures that are authentic looking and reflect your brand. Here are some tips for selecting stock photos for Facebook ads:
Authentic-looking stock photos are better than generic ones. Generally, stock photos are generic and lack personality. Using photos that show your brand in a more realistic light allows you to communicate with your customers more effectively. Make sure to check the license for the image you choose. You’ll never be able to guarantee that you won’t have to pay for the rights to use the image, but authentic-looking stock photos will enhance your social media presence and increase your brand’s credibility.
When using stock photos for Facebook ads, use only high-quality ones. Avoid using blurred images, dark lightning, and colors that don’t transition well. You should also avoid choosing low-resolution images unless you have a big budget. There are many free and paid stock photo libraries online, and you should use one that satisfies the quality standards of your brand’s message.
Images of people
If you’re trying to promote a product on Facebook, one way to increase conversions is to use images of people. Images of people add personality to your ad and increase click-throughs. Read also : How to Turn Off Active Status on Facebook. While some advertisers say that women should not use images of people for Facebook ads, others say that using people from your target audience can actually increase conversions. If you’re advertising a product for men, for example, using an attractive, smiling woman in the ad might be more effective than an image of a grumpy old man.
The best images of people for Facebook ads are those that have real people. The more human your image is, the higher the chance of click-throughs. While stock photos can be helpful for some products, they don’t look as authentic as “real” people. For example, if you’re advertising an ebook or a website, you may want to use an image of twins in various hats holding their laptops or mobile devices.
Images of products
The best Facebook ads have images of products, rather than the text in the body. Your image should clearly state what your ad is about, and you should use a catchy title and call to action. For example, if you sell shoes, use the name of the company in your title. Make sure you include your brand’s logo as part of the image, as this will help customers recognize the brand.
Color psychology varies greatly by demographic. For instance, people in older generations respond more positively to bright, orange-colored images than those of younger people. Keep in mind that more than two colors may cause visual distraction and may confuse your audience. You should use one to three colors to appeal to the widest demographic. Images of products with too many colors will overwhelm the audience and be less likely to convert. Alternatively, you can use images of your products with a clean background, but they should not be overpowering.
