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What Are the Specs for a Facebook Ad?
There are several different Facebook ad specifications, depending on the type of ad you want to create. These specifications include the size and file format for the image or video. PDF files are not acceptable, but images in JPG or PNG format are accepted. Some types of ads also allow GIF videos. Facebook is an extremely fluid platform, so the specs for each type of ad are different.
Video ad size
When creating a video ad for Facebook, make sure to follow their recommended aspect ratio. You can choose between a 16:9:16 aspect ratio, and the maximum file size for video ads is 4GB. See the article : Why Am I Getting a Text With a Facebook Code?. Facebook’s rules about video size vary by ad type, so be sure to check their specifications before you start your campaign. Video ads should be no more than 90 characters, and ideally, they should be at least 60 seconds long.
The best video ad size for Facebook is 750 pixels wide and can contain up to 20 percent text. Using more than this will result in lower placements, higher CPCs, and failed delivery. However, videos with more than 20% text will look odd on the platform and will likely fail delivery unless they contain captions or sound. To overcome this, consider placing snippets of text within the video, which will help you capture the attention of your audience.
Image ad size
Depending on the objective of your ad, image ad size on Facebook is important. For most businesses, a 5:1 ratio (more image to text) works best. This gives you the right amount of content, while allowing enough space for your image. On the same subject : How to Make a Facebook Ad. Facebook is constantly updating its ad specifications, so be sure to check them regularly to avoid any issues. Remember that the objective of your ad is to grab people’s attention, so be sure to include an engaging headline and compelling copy to draw them in.
When creating an image ad on Facebook, ensure that it follows the recommended aspect ratio (1.91:1). While this ratio is ideal for most ads, it may be too large in certain placements. For this reason, you should use stock images with a ratio of 1.91:1. For your headline and description, make sure to use text that is at least 40 characters long. Using a video is also an excellent option for attracting your target audience.
Text ad size
Facebook has strict specifications for text ads. For example, images should be no larger than 600 x 600 pixels. A file type of JPG or PNG should be used. Headlines should be no longer than 40 characters. On the same subject : Why Did Everyone Get Logged Out of Facebook?. The aspect ratio of a photo should be 1.91:1, though it may be masked for a 1:1 ratio. Also, the file size must be below 135 million pixels. Regardless of the type of image, Facebook has specific requirements for text ads.
While Facebook’s image and text ad size specs are the same, their file types and character count will vary. Some ad sizes can be as long as 960 characters, while others can be as short as 160 characters. Facebook also changes its ad size specs periodically. Listed below are the specifications for the most common types of ads. Images should be JPG or PNG files, and image-to-text ratio should be nine:16:9.
Placement options
If you want to reach a broad audience, you can choose from the many different placement options available with Facebook. Depending on the kind of ad you’re running, different placements may work better for your audience. For example, the placement option of a Facebook video ad might not be as effective as one on a news feed – it will have a lower CTR than a video ad. If you want to maximize exposure and click-through rates, try to select a more targeted placement.
Choosing the right placement is also important, because not every ad is the same. Placement options are grouped by experience and creative assets. For example, a video ad may be better suited for a mobile device than one on a desktop. The placement options also differ depending on the format of the video. Facebook recommends using “All devices” when choosing this option. If you’re not sure where to place your ad, just hover over it and select the format that best suits your ad.
