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What Aspect Ratio Is Facebook Ads?

Lizzie Yates by Lizzie Yates
in Facebook
3 min read
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What Aspect Ratio Is Facebook Ads?
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Contents

  • What Aspect Ratio Is Facebook Ads?
  • Minimum aspect ratio
  • Maximum aspect ratio
  • Recommended aspect ratio
  • Placement

What Aspect Ratio Is Facebook Ads?

What aspect ratio should your Facebook ads be? Facebook offers various advertising options, each with their own aspect ratio. Facebook provides tools for designing and editing ads to fit into a specific section. If you upload videos and images, Facebook automatically applies the recommended aspect ratio. Use these tips to create effective ads. Ensure that your ads look as good as possible! Once you have the right aspect ratio, you can focus on your marketing efforts.

Minimum aspect ratio

The minimum aspect ratio of Facebook ads is 1:1. You can use any aspect ratio between 1.91:1.4:1. For your ad to be viewed in its entirety, you should make sure that the image is at least 254 x 133 pixels in size. On the same subject : How to Schedule a Post on Facebook. The recommended file type for the image is JPG or PNG. Facebook allows you to upload videos with an aspect ratio of 1:1. You can also upload photos or videos that are at least 1080 x 1080 pixels in size.

When composing your Facebook ad copy, you need to consider the minimum aspect ratio. Having an image that is too small will stretch it to fit the space. This will strain the image’s resolution. It’s best to use an image with a high resolution so that the content will be legible and visible. If you don’t have a website and want to place an image link in your ad, make sure to choose a minimum aspect ratio of 1:1.

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Maximum aspect ratio

Facebook offers many different ways to promote your business. These ways are broken down by advertising section and include the proper aspect ratio for each. There are tools to help you design an ad and edit your media for proper ad placement. See the article : Why Did I Get a Text Message From Facebook?. Once your ad is created, you can upload images and videos and Facebook automatically applies the recommended aspect ratio. To ensure that your ads look great, you should only upload high-resolution images.

The maximum aspect ratio of Facebook ads is 1:1, but other ratios are supported, as long as you follow their guidelines. Video ads should be no more than 241 seconds long. The recommended file format is JPG or PNG. Facebook also has recommendations for the amount of primary text, including headlines and descriptions. You can also use instant articles to share articles with your target audience. Make sure to read the Facebook Ads Guidelines before uploading your videos.

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Recommended aspect ratio

The recommended aspect ratio for Facebook ads is one-to-one. Facebook supports ratios of up to 1:91. Ads that contain links or stock images must be in the ratio of 1:1 or higher. This may interest you : How to Remove a Like on Facebook. Ads should be no more than 600 pixels wide by 133 pixels high, and they should be stored in JPG or PNG formats. If you’re planning to create a 360-degree photo or panorama, the recommended aspect ratio is 2:1 or higher. If you’re thinking about using a video in your Facebook ad, you should also make sure the video file is under one hundred and thirty million pixels in size.

While Facebook doesn’t mandate a specific aspect ratio, a minimum image size is required for carousel and link ads. When an image is too small, it will have to be cropped to fit on the platform. In addition, smaller images place an increased burden on the resolution of the image. A high resolution image will ensure that the content is clear. If you have the budget, use high-quality images for your Facebook ads.

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Placement

When you create a Facebook ad campaign, you should focus on the metrics that matter most to your business. For example, if you sell mobile apps, you should focus on the App Installs campaign. This type of ad encourages people to download your app, and tracks how many times they install, register, and log in. Different types of ad serve different purposes. To choose the best one, consider what your target audience is most likely to be.

Facebook offers 18 different placement options for your ads. You can place them in feeds, stories, in-stream, network apps, and sites. In-feed placements generate good exposure, and are typically available across desktop and mobile versions of the platform. Stories and feeds are also available on other platforms, which is advantageous for advertisers. The placement of your ad in feeds or stories can affect cost per click up to 550%.

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  • What is the Best Image Size for Facebook Posts?
  • What is Instagram Aspect Ratio?
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