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There is something about having millions of followers on Facebook, Twitter and Instagram that makes it a landmark goal for many marketers. You appear important, and as a result, people are more likely to follow you and amplify your reach, but let’s face it, building an organic following over time is hard work and you have to be willing to settle in for the long haul.
The solution many found? They pay for it and today, we will talk about buying Twitter followers, the fake kind, the real kind and everything in between.
Your Options To Get Followers On Twitter
If you’re looking to get more followers for your Twitter account, you can choose to do one of 3 things:
- Buy fake followers to give your account an instant but hollow boost 🙁
- Buy real Twitter followers, which can be a hard and sometimes expensive upgrade
- Settle in and organically increase your followers by consistently providing value
We’ll discuss all 3 but we recommend the second option, with a bit of the third thrown in.
Buying Fake Twitter Followers
You must have come across websites with services like these: The promise of 10,000 Twitter followers for the low, LOW price of $5. The great news is that if you’re just starting out, a good number of followers can confer a certain level of trustworthiness to your profile, especially if the follower to following ratio is high, but bear in mind that these are fake followers and they won’t retweet you, click on your links or engage with you in any way. Instead, it’s a hollow number, no different from people giving themselves a pat on the back.
Over time, having a huge number of followers but very low engagement can also start to look a little suspicious. That said, if you still find you can use a boost to your follower count, Fiverr is always replete with offers like these; Just type in “buy Twitter followers” in the search bar and you’re good to go.
Building An Organic Following
This is doing things the old-fashioned way of tweeting frequently, optimizing your posting time, pushing a lot of visual content and using hashtags to make your posts searchable. We’re not going to lie: This is a lot of elbow grease, and there is also regularly engaging with your followers via tagging, retweeting and replying, and finding industry leaders you can follow and shout out to, to get more eyes on your brand.
The Best Of Both Worlds
If you’re on Twitter, there’s no escaping the need to fill your feed with fresh content that lets potential followers know you’re worth following, but instead of buying fake followers, you can choose to buy real Twitter followers, no bots.
The pros you ask? You’re connecting with real people, which will increase your engagement and impressions as they retweet you, reply to your posts and generally interact with your content. It comes at a higher price but there are definite long-term benefits.
We are talking about running a followers campaign on Twitter.
The first step to setting up your campaign is to target the right audience. Twitter makes it easy for you to do that by
1. Location
You can target users in specific countries, metro areas or postal codes.
2. Gender, language and age
These targeting options allow you to serve ads to specific demographics.
3. Conversations and events
Conversations and events come to life on Twitter and you can target audiences based on them.
4. Interests
This can be specific movies and TV shows, or passions and pursuits, allowing you to tap into thriving communities based on the topics they engage with.
Right there, you see the difference between buying real and fake followers: In this case, you’re targeting ads at people who are interested in what you have to say rather than swiping your credit card and getting a legion of mindless Twitter drones.
Then you have Twitter’s Custom Audiences, which lets you further target users who are either existing customers or relevant influencers, or people who have recently visited your website or app. This is a great way to get followers because if the people are in your company’s ecosystem or they interacted with you in some way, chances are they know who you are and make good prospects for your campaign.
The next step is deciding on a promoted tweet. You want to share a unicorn piece of content…something that performed really well for you in the past, and you can consider adding emojis because, yes, emojis really do drive more engagement. Then it’s a matter of letting Twitter do its thing. The only question is how much you’re willing to pay.
Twitter charges a cost per follower but that number is not fixed since it’s an auction that depends on:
1. The size of the audience you’re targeting
2. Your bid
3. And the demand for that audience
You can choose one of two bid types:
1. Automatic bid, which will optimize your campaign for the best results at the lowest price
2. And target cost, where you define the bid you’d like to pay per follow
Now the trick is that the clicks generated by the engagement with your campaign can actually drive your bid per new follower down. This is because Twitter will give you a discount if it feels people want to follow you. The expected follow rate is 0.1%; Anything above that is translated by Twitter to have a higher follow rate and that qualifies you for a discount per click. The secret? Choosing a promoted tweet that’s truly outstanding, and this again brings us to the need to push content that your audience wants to consume.
