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Is Zynga Owned by Facebook?
Is Zynga owned by Facebook, or is it an independent company with a strong independent business model? While it is possible that Zynga is a Facebook-owned company, it is not impossible that it could operate independently, become a powerhouse in its own right, or cement itself as the leading gaming platform in the world. Let’s take a closer look at each of these possibilities.
Zynga’s free-to-play model
Since its launch 12 years ago, Zynga has focused on improving its games for regular play and amplifying its live services, which provide regular content, incentives to spend money, and new ways to play the game. The company has managed to grow its revenue steadily in spite of increasing ad costs and a 30% cut from Facebook. Read also : Reasons Why Facebook Isn’t Working. While its numbers are impressive, they’re still unmatched by the slew of competitors that offer similar services.
It’s important to remember that in order to play Zynga’s games, you must agree to share certain information with them. This data includes your name, location, email address, and birthday. The social networking site can then use this information to target ads to you. However, users are also required to agree to the privacy policies of the games. This means that your data is shared with the big-dog, Facebook.
Its dependence on Facebook’s platform
The Facebook-owned social game developer has recently renegotiated its deal with the social network, giving up some valuable advantages. This is because Zynga wanted to create a friend-finding platform outside of Facebook’s social universe. To that end, Zynga has created a new alternative to the Facebook News Feed: its App Center. To see also : Why Is Facebook Bad?. The App Center enables Facebook users to find games on the web and download them onto their smartphones. However, Zynga’s dependence on Facebook isn’t entirely over yet, as it still makes up a significant portion of Facebook’s payments business.
This dependency on Facebook’s platform was highlighted in the company’s recent regulatory filings. Zynga’s dependence on Facebook is becoming a growing concern among potential investors. The company’s games largely rely on the platform owned by Facebook, and this dependency is limiting its ability to develop new games. While the company has been developing new games for the site in the past year, the dependence on Facebook remains a concern.
Its revenue share with Facebook
While the revenue share is still unclear, Zynga reported 12% of Facebook’s overall revenue last year. This figure excluded advertising revenue from other companies, such as Twitter. However, Facebook may be reconsidering the deal in the face of the company’s recent overhaul of its site. It has a significant stake in Zynga’s future. Regardless, it will likely continue to support Facebook’s virtual goods business in the future.
Zynga, a social gaming company, has been trying to separate itself from Facebook. In 2011, the company reported revenue of $445 million, making the company a significant source of revenue. However, critics have questioned the company’s dependence on Facebook, including its revenue share. This may interest you : How to Create a Facebook Page for Your Business. Although the relationship has been criticized, it is clear that the two companies benefit from each other. However, it’s still unclear whether Zynga is making more money from Facebook’s app store or through advertising.
Its plans to build its own site for gamers
If you are a regular Facebook user, you may have heard of Zynga’s plans to build a separate site for gamers. This would allow the social network to have its own revenue stream and not be tied to Facebook’s terms of service. Zynga also doesn’t have to pay a cut to Facebook. The CEO of Zynga declined to comment on the rumored plans.
In addition to its plans to create its own gaming site, Zynga has announced the launch of several new titles that will help diversify away from Facebook. Zynga’s plans to create its own website for gamers show that it is concerned about Facebook’s growing dependence on it. The company is expected to release new titles such as ChefVille and The Ville, two games that are similar to The Sims and allow users to build houses, dress avatars, and interact with other users. Regardless of how successful these new games are, Zynga will have to think outside of the box to stay on top.
