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Is Twitter Good For Recruitment? Here Are Some Tips
Are you wondering whether Twitter is good for recruitment? Here are some tips. Use Lists. These are underused tools for Twitter recruitment. And, engage with candidates by promoting your employer brand. Listed below are some ways you can engage with candidates on Twitter. Read on to find out how to get the most from Lists. Also, don’t forget to check out the list of underrated tools for Twitter recruitment. There are many more!
Employing Twitter for recruitment
While some recruiters question the need for Twitter for recruitment, there are many reasons to do so. Twitter’s active community of users makes it a valuable tool for both posting jobs and researching potential candidates. Recruiters can use tools like TweetMyJobs to post and track job notifications, and FollowerWonk to analyze potential candidates’ Twitter profiles. Many big clients use TweetMyJobs for both job posting and research, and it offers branded job Twitter channels and distributes job posts on Facebook as well.
Unlike traditional job boards, Twitter allows employers to target tweets to a certain demographic. This way, your tweets are seen by more relevant users. A promoted tweet links to a company’s careers page or job posting, and it may include hashtags or images. Read also : How to Log Out on Twitter. Another option is to promote your company’s own jobs account. If you want to increase the number of candidates applying for your roles, you can create a Twitter account for your company and use employees’ tweets as a source for job seekers.
How to engage with candidates on Twitter
One of the most important ways to build rapport with job seekers is to follow them on Twitter. You can search for candidates on this social network or simply send them an email. But before you start following people on Twitter, remember that they are people first. See the article : Is Twitter Good For Brands?. So it is important to think of interesting topics. Follow the candidate’s account to gauge their interests and follow them back. And make sure you re-tweet their tweets, if they do so.
While a profile photo may seem like an unnecessary expense, it is essential to convey your employer brand. Unlike email or cold calling, Twitter engagement is less intrusive. Also, make sure that your profile picture and header image reflect your employer brand. Use your company logo or a headshot that appeals to your target audience. A fun graphic can also work. And always keep the tone of your posts professional and aimed at your target audience.
Lists are underrated tools of Twitter
While Twitter is a powerful recruiting tool, it is underrated for recruitment purposes. Lists are collections of Twitter handles. Because Twitter is so dynamic, it is easy to miss important tweets or updates if you do not follow lists. See the article : How to See Old Tweets on Twitter. To avoid this, use lists. They don’t take long to build and can be used by anyone, even people who have no experience with Twitter. To get started with lists, visit Audra Knight’s Blogging4Jobs blog and start following people you wish to connect with.
The first benefit of using lists is that you can track potential influencers, evangelists, and community leaders. It is possible to create lists for a specific company, industry, or location. A list also flatters its users when added. It also makes it easy to find relevant content on Twitter. The next advantage of lists is that they allow you to organize your Twitter feed. In addition to this, lists allow you to monitor potential recruits and reach out to influencers in the field.
Building your employer brand on Twitter
Recruiting candidates on Twitter is all about building your employer brand. You can use Twitter to screen candidates based on their Twitter feed, giving you a good idea of whether or not they’re the right fit. Twitter is also a great place to connect with your audience. If you want to build a stronger employer brand on Twitter, here are a few tips to follow. Read on to learn more about this powerful tool.
Use KPIs to tell potential employees about your company’s success. You can measure employee performance using performance objective metrics, such as profit contribution per employee. Also, monitor employee sentiment on social media channels. While you may be an enormous corporation, current employees can be your best messengers. Keep an eye on employee engagement statistics and personal networks to see how they feel about working for your company. By following these three tips, you’ll have a successful employer brand.
Recruiting on Twitter vs. other social media platforms
Compared to other social media platforms, Twitter is more affordable for recruiters. They would spend much less to make their job openings visible to people on the platform. Recruiters must post often to attract people to follow them. There are some downsides to recruiting on Twitter, however. First, it’s more difficult to reach non-followers. Secondly, it can drain your resources.
Secondly, LinkedIn is a professional networking site. With more than 675 million members worldwide, LinkedIn is the largest network geared towards professional development. Recruiters should pay close attention to this fact, as users tend to use this social network passively. They also tend to share relevant content that is relevant to the job they are seeking. Recruiters should also consider the benefits of using Instagram for recruiting, which has a high millennial population.
