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Is There a TikTok Game?
If you’re wondering, “Is there a TikTok game?” you’re not alone. The video-sharing app has also seen its share of game streaming. However, it is now looking into in-app mini-games, which would be simple HTML5 apps developed by third-party game developers. Developers such as Zynga Inc. have developed games for Facebook and built into messaging apps. Other developers include ByteDance.
Games on TikTok
For now, TikTok is focused on small games, including Disco Loco 3D, which features a variety of music and visual effects. But it has big plans for the future. The Chinese version of TikTok, Douyin, recently launched its first in-app mobile game. It’s unclear how popular this new gaming format will be. But it will be interesting to see how it evolves.
The games on the app have become a staple at parties and other social gatherings. One of the most popular games is Now Look At This, which challenges contestants to post a funny video with a TikTok sound. The hashtag #nowlookatthis must also be included. On the same subject : How Much Does Charli Get Paid on TikTok?. In addition to the video game, users can also play the trend of 10 Second Storytelling. The goal is to name three items in a category under five seconds. Some people play to test themselves, while others use the challenge as a way to meet new people.
Another game that is popular on TikTok is the Lalala challenge. This game features hundreds of millions of videos. Players must follow a series of hand movements to match the emojis. Another game, called Vampire Fang, shows frustration and self-sabotage. The game has become so popular that it has even inspired a parody by the Jonas Brothers. And, of course, the Lalala challenge isn’t limited to teenagers.
HTML5 games
With the emergence of mobile gaming apps, HTML5 games are the next logical step. Also known as H5 games, they are considered to be the “web games for mobile.” Moreover, the recent introduction of WeChat’s Mini-Games feature has given game developers a huge audience. See the article : What is the Face Cleaner on TikTok?. With the help of H5 games, developers can launch their game content directly inside popular Chinese social networks. Users do not need to register for these games.
Developing minigames for TikTok is a good start. The TikTok team is currently exploring the possibility of adding live games to their LIVE videos. These games would enhance the user experience by creating more opportunities for interaction between viewers and content creators. One game proposed is called Draw & Guess. In the game, players draw a character or picture and the audience tries to guess it. The answer will then appear on the screen.
In-app shopping
Social media platform TikTok has announced that it is testing an in-app shopping feature with a UK streetwear brand. While details are still scarce, TikTok has said that it is testing the feature with select participants. See the article : How to Add Photos to Slideshows in TikTok. While the official launch date is unknown, the current trials could foreshadow a much wider rollout. Just Hype, a British streetwear brand with over 430,000 fans on the popular video-sharing app, has signed on as one of the first brands to test the new service.
The social video-sharing site has also announced that it is testing in-app shopping in the U.S., UK, and Canada. In October 2020, the social media platform announced it would partner with e-commerce platform Shopify to offer TikTok-powered products. This partnership paves the way for direct shopping functionality. While the partnership is still in its early stages, it shows a steady upward trajectory.
Ad-supported games
TikTok is getting serious about gaming. It has partnered with major gaming studios and independent developers to roll out mobile games. In Vietnam, the company has begun testing HTML5 mini-games. After the testing, the company plans to expand its game offerings to other markets. Ad-supported games will likely not replace traditional video games, but they will help monetize the site. Here’s what you need to know about the current state of TikTok’s gaming business.
Lucky Chan Games has had some success with ad campaigns on TikTok. It partnered with MediaCom and GroupM Denmark to launch a campaign that leveraged TikTok’s Ads Manager and split-test feature. They also used a text overlay to tell the user the game is “out now.” The ad video format could be more natural and organic, and the game’s comments section can improve engagement.
