Contents
How Many TikTok Users Are There in 2022?
How many TikTok users will there be in 2022? This is a question that has been on people’s minds for quite some time now. A new report by Insider Intelligence, previously known as eMarketer, has provided a few interesting statistics. According to the report, TikTok will have 755.0 million monthly active users by 2022, a growth rate of 40.8% over the current year.
Gen Z is the largest generation of TikTok users
The growth of TikTok is fueled by Gen Z. This generation is largely online natives and enjoys personalized content that is more than just a gimmick. It prefers to consume rich video content over plain text. This may interest you : What is the TikTok Song That Sounds Like gibberish?. Its algorithm has made it possible to deliver personalized selections to its users. This is great news for international businesses, as TikTok is a platform that attracts users from all age groups.
While Gen Z has been dominating the market, Instagram still dominates the younger crowd. Twenty-six percent of Gen Z users chose Instagram, while 25.6% of Gen Z said they use TikTok. Only 8.9% of female users chose TikTok as their top app. TikTok has a 47% increase in time spent, and is tied with Facebook for usage of millennials aged 16-24.
China is the largest market for TikTok
According to Sensor Tower, in the first half of 2021, the TikTok app was downloaded more than 260 million times. It was already the most popular non-gaming app, ahead of Instagram by 111 million downloads. The app is already available in 141 countries, according to Apptrace. China is currently the largest market for TikTok, with over a billion downloads in the Google Play store. In June, TikTok had more than 7.5 million downloads in Mexico. Similarly, the U.S. has 138 million monthly active users.
The US has a market share of 6.2 percent, but has seen steady growth. In November of 2018, the number of users in the US had increased by 73 million. Read also : How to Unblock on TikTok Without Bandwidth Throttling. In October of 2021, the number of TikTok downloads on Apple’s app store was almost six times higher than it was in the previous quarter. Meanwhile, in China, downloads have doubled and surpassed the US in the first three months of 2017.
Women are more likely to use TikTok than men
According to a Pew Research survey, women will use TikTok three times more than men in 2022. The study also found that younger women are more likely than older men to use the app. This statistic has many implications, from the fact that younger women are more likely to post videos on the app. See the article : How to Unfollow Someone on TikTok. In addition to these statistics, the report also shows that TikTok is popular among the lower-income segment. According to the survey, only about 20% of low-income people use the app. However, those earning $30K and above are the most likely to use it.
The data shows that 90% of TikTok users open the app daily and spend an average of more than 10 minutes each day. The number of women using TikTok has also been increasing, with women spending more than three minutes each day on the app. Some psychologists have warned that the app can be addictive because it offers a “quick dopamine hit” to users.
TikTok has a history of disturbing content
The Chinese-owned social media site TikTok has been the subject of numerous lawsuits claiming the company failed to protect its workers from the dangers of their jobs. Employees who work for the company are subjected to hundreds of disturbing videos on a weekly basis, including videos of torture, child execution, and animal cruelty. TikTok also allegedly failed to provide adequate mental health treatment for these employees.
The study was based on a single video, the audio track, and the hashtags used by the user. After 23 videos, the video was served with the hashtag #sad. It was also shown to be a breakup video, which had a high view count. It was not clear what prompted TikTok to remove this video. However, the user kentucky_96 had reported the video to TikTok, and the company has since updated its community guidelines and tools to address these concerns.
