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How Many People Use TikTok 2022?
How many people use TikTok? Well, according to the latest statistics, 69% of US users are using it at some point. Brands and businesses are also flocking to TikTok to reach their target audience. After all, social media is one of the largest advertising outlets, with the average person owning eight accounts. How much time do you spend on social media each day? Apparently, we all have plenty.
750 million monthly active users
The latest figures for TikTok’s growth show it is on its way to hitting 750 million monthly active users by 2022. The Chinese version of the platform, which operates under a different name, is already boasting up to 600 million daily active users by the year 2020. On the same subject : How Much Money Can You Make on TikTok?. Recent growth figures show the platform cloaked its first billion downloads in February 2019 and has gained half a billion users in just 8 months.
The majority of TikTok users are under age 18, with 43% of its user base being 18-24 years old. The app’s creators made sure to target the younger generation with its teen-focused focus. In the US, Snapchat is the most popular social media platform for teens, and TikTok has helped it stand out by providing an environment where teens can express themselves creatively.
Gen Z is the largest generation of TikTok users
The popularity of TikTok has been fueled by the rise of Gen Z, the newest wave of consumers. The younger demographic is drawn to the platform’s creative content and fresh takes on advertising. See the article : How to Tag Someone on TikTok. While older generations prefer to view advertisements, Gen Z enjoys content in rich video formats. The social media platform is free of parental oversight and advertisements, which appeals to the generation’s immature tastes.
Currently, over half of all US users are younger than 10, with the youngest user being 10 years old. In the UK, Gen Z makes up more than 9% of users. The app is popular with people of all ages, and Gen Z is expected to become the largest group of TikTok users in 2022. Compared to YouTube, TikTok is growing so rapidly that it plans to overtake the video sharing website in a few years.
TikTok’s entertainment content is the most viewed category on the app
In a recent study by MediaKix, the most popular categories on TikTok are dance, comedy, and special effects. According to Nielsen, this content is popular because it lifts the mood. This content can be humorous, educational, or even just plain odd. Read also : How to Block Someone on TikTok. In addition to entertainment, dance is the second most popular category, with 2.3 billion views in 2020. Prank videos, fitness and sports, and cooking videos round out the top five.
In addition, entertainment content accounted for the largest portion of hashtag views, with 443.3 billion. Another category, dance, has risen in popularity, gaining 150.3 billion views in a year. The entertainment content category includes creators dealing with special effects, comedy, and nontraditional forms of entertainment. The dance category, with 133.3 million followers, is the second most popular.
TikTok’s reach is growing in the US
The platform is still plagued by controversy over privacy, and in the US, it is threatened with a ban. However, a new App Annie report shows that TikTok has seen the fastest growth in two years for cross-app usage, surpassing rivals like Netflix. As the video-sharing app battles to become the top video streaming service in the US, its reach is only going to continue to grow.
As of March 2020, the app will have over 800 million monthly active users. According to App Annie, American users spend 33 minutes on the platform each day. The number of daily active users is expected to climb even higher. Despite the rapid growth in the US, the app is still relatively new in the country. It has only been around since mid-2018. With the introduction of advertorials, it expects to gain more users.
TikTok’s user base is aging up
If you think TikTok is just for teen lip-syncing videos, think again. More adults are creating their own content on the app. In fact, many of my 20-year-old friends have accounts without telling me, which means more adults are using the service than kids. And if this trend continues, it will only increase TikTok’s popularity.
In the U.S., nearly 90 percent of all TikTok downloads have been made on Android devices, while the number of iOS users is slightly higher. The app has a loyal user base; over 90% of users log in multiple times a day. Sensor Tower also reports that TikTok has led to the creation of several related apps, with more than 900 apps created since January 2020.
