Contents
Are Twitter Ads Effective?
In the recent past, CBRE, a real estate company, has made use of Twitter ads to promote its brand and recruit potential recruits. In another article, CBRE explained how they were able to reach almost 100,000 people in four days with their hashtag #RebuildTheWorld campaign. However, is Twitter advertising really effective? The answer to this question depends on a number of factors. Read on to learn more about this powerful advertising channel.
CBRE uses Twitter ads for recruiting and brand awareness
When attempting to attract employees, CBRE has found that social media ads can be a powerful tool. These ads have helped CBRE piggyback on a new trend: startup office clutter. By aligning their message with this trend, CBRE can elevate their message above the noise of a traditional ad campaign. Read also : How Do I Use Twitter API With Python?. Here are some examples of social media ads that CBRE has used. In each, CBRE shares information with other companies and Web sites.
LEGO’s #RebuildTheWorld campaign was used almost 100,000 times in the first four days
A global LEGO Group campaign to rekindle childhood memories has been released. The #RebuildTheWorld campaign is part of the brand’s global platform ‘Rebuild the World. To see also : How to Create a Page on Twitter.’ The campaign is developed in collaboration with BETC Paris, the LEGO House, the LEGO Foundation, and the brands’ factories. It received an overwhelming response from children and parents.
The LEGO Group is a global business with over 24,000 employees around the world. The campaign is all about the power of play and the imagination of its fans, and launches four years after the wildly successful “Rebuild the World” brand platform. The campaign showcases playful inspiration, activities, and collaborations. It was developed following research showing the importance of play in our wellbeing and happiness.
LEGO’s #RebuildTheWorld hashtag was used almost 100,000 times in the first four days
The success of the campaign can be attributed to the use of a hashtag. For instance, LEGO’s #RebuildTheWorld hashtag was used almost 100,000 times in the first four days of Twitter ads, a phenomenal number considering how quickly users scroll through the social media platform. To see also : What is Twitter Picker?. The company incorporated social media into its press releases and promoted the campaign using Promoted Trends and Promoted Trend Spotlight. While Twitter limits ads to 280 characters, the power of the hashtag allows for a clear call to action.
The campaign’s message is broad and reaches beyond the children’s demographic, and focuses on the fun aspects of Lego. For example, the Lego TV ad features a shark being chased by a school of fish, a male cheerleader sporting a bushy beard, and a car emitting a bouquet of flowers from its exhaust. While the campaign’s slogan is clever in scope, the company has managed to avoid overly earnest messaging.
LEGO’s #RebuildTheWorld campaign
A new global marketing campaign by LEGO has hit the social media world. Launched by BETC, the campaign features an innovative live-action adventure film directed by Traktor, and a series of vignettes based on the LEGO brand. These vignettes promote play, creativity, and collaboration among young enthusiasts. The campaign’s goal is to encourage kids to get creative and use their imaginations to solve real-world problems.
With a campaign that features real people creating original content, LEGO has been able to connect with an entirely new generation of users. The ad showcases families’ original creations, showcasing the creativity of children. It also uses existing LEGO products, including a Star Wars AT-AT(tm) napping in a tree, a bespoke reimagining of the song ‘What a Wonderful World’, and a collaboration between the City of Prague Philharmonic Orchestra and the Lego brick.
Periscope’s #RebuildTheWorld campaign
In a Medium blog post, Periscope explained the rapid growth of its service, and why it’s so important to its future. If it can surpass competitors like Meerkat, its user base could increase significantly. Even if it’s early days, Periscope has the potential to become one of the most powerful platforms for branding. Savvy marketers should take note of this new tool.
Brands can use this opportunity to create a sense of urgency and want among their audience. They can create high-quality, compelling content, and use Periscope as part of a larger campaign by promoting it in organic posts. This way, it is easy to attract new followers and potential customers. Additionally, brands can promote their Periscope channel through a wider campaign, including through a repurposed YouTube channel.
