Contents
What is Electronic Arts’ Twitter?
You may be asking: What is EA’s Twitter? Fortunately, you are not alone. There are several others who share your confusion. In this article, I will briefly explain the company’s twitter presence and its purpose. It’s not a real social media team, but a lighthearted way to get more eyes on their single-player games. EA is an entertainment company, after all. That said, there are some interesting tweets from the publisher.
It
The latest trend in the video game industry is memes. Electronic Arts decided to join the trend, tweeting about a “10” meme, which failed to attract many positive responses. The company, however, has received a good response from employees. Whether this tweet is representative of the company or a humorous joke, it’s interesting to see how it’s affecting the company. Read on to find out what people are saying.
One tweet by EA has prompted both internal and external backlash. The game publisher’s social media team has reportedly held an all-hands-on-deck planning session for future social media efforts. Moreover, a recent report in USA Today found that some employees of EA have even started to roast the company’s tweets, feeding negative narratives about the company. Regardless, EA has not deleted the tweet.
It’s a lighthearted joke
The latest meme circulating on Twitter is a spinoff of the TikTok They Are 10 video. This new meme asks people to name one flaw in a perfect person. To top it off, EA is joining in on the fun. One of the game developers shared his take on the joke early this morning. The result is a mix of praise and criticism. Let’s see what happened next.
Since the video game publisher has been in the spotlight over the last few weeks, the prank has continued to have negative repercussions. Though a few players and developers have panned the joke, it’s causing an internal revolt. An hour after it was published, employees at Electronic Arts began discussing the joke on the company’s internal Slack channel. This was fueled by the negative response from the public.
It’s a way to get more eyes on single-player games
The company’s Twitter account isn’t managed by its employees and the comments it makes on it aren’t representative of its game-related attitudes. EA’s Twitter isn’t the sole voice of the company, and it’s not clear whether it’s a reflection of the company’s overall attitudes or if it’s a way to attract more attention to single-player games. However, it is still worth taking a look at some of the company’s tweets.
A recent tweet from EA revealed that it’s trying to get more attention for its single-player games. The tweet has spread virally on Twitter. Its original meaning was to encourage users to point out a flaw in a person who otherwise appears perfect. Though the post isn’t meant to be real, EA did join the conversation and said that it was trying to get more eyes on its single-player games.
It’s a way to mock its publisher
Electronic Arts (EA) tweeted about its single-player games in a recent tweet, which upset many developers, including Vince Zampella, head of Respawn Entertainment. The Titanfall series is a hit among fans, and the latest game, Titanfall 2, has arguably the best single-player FPS campaign in years. The tweet has led many to question whether EA is just using Twitter as a platform to mock itself or whether it actually is trying to get a message across to the public.
The tweet also highlights how EA’s Twitter account isn’t run by a single employee, and the fact that it is completely unmoderated by any other employees. It also serves to counter the company’s abusive treatment of single-player gamers. Despite this backlash, EA’s social media managers need to understand that they’re losing their fans if they continue to put out dumb games.
It’s ill-advised
There’s no doubt that Electronic Arts (@EA) is in hot water over a tweet that insulted single player games. The tweet was condemned by the heads of both Respawn and EA’s other studios. Respawn, of course, is the studio behind the hugely successful Apex multiplayer game and the upcoming Fallen Order single player game. EA also owns Sony Santa Monica, home to the god-of-war franchise, and the upcoming sequel.
This tweet was ill-advised, and reopened old wounds. And, to make matters worse, EA’s tweet did not apologize for its mistakes, and even labelled the backlash a “L.” But given that EA owns the rights to some of the most popular single-player games, a genuine apology would be appropriate. The tweet was published yesterday, and is no longer live.
It’s a way to garner artificial attention
EA’s recent tweet attempting to spin an offending tweet at the expense of single-player games has gotten some developers upset. The plan was shared in developer Slack channels, and social managers were instructed to publicly ridicule the company online. The plan was unsuccessful, and EA has since apologized for the tweet. EA’s social managers will now take this message to the developers in hopes of gaining some deserved attention.
