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Is Instagram Shutting Down in 2022?
This week, the social network quietly pulled the Boomerang and Hyperlapse apps from app stores. Apptopia reported that Instagram also announced plans to axe the IGTV app from its lineup. The company plans to focus on its Reels, Stories, and Video Posts. While Instagram didn’t officially announce the axing of these apps, a few media analysts and tech enthusiasts caught on to it.
Instagram is experimenting with Favorites to allow users to control whose posts they want to see higher up
In a test of the new feature, Instagram is allowing users to add users to a list of favorites to determine whose posts will appear higher in their feed. While the feature is not intended for sex workers or other unscrupulous people, it could help cut down on shadow-banning. To see also : Who Has Most Instagram Followers?. It’s still unclear how users will be able to control which posts they see higher up, but the move towards more personalization is a welcome development.
While many users prefer to see posts in chronological order, there are some concerns about this new feature. Many users would like to see their posts in chronological order, and Favorites would allow them to control which posts appear higher up. The new feature is only in the testing stage, and Instagram has not ruled out a public rollout. The company has received criticism for its algorithmic changes, especially from government officials, but they have made it clear that they intend to make the changes in an effort to become more transparent and accountable.
It is ending support for its standalone app for IGTV
After the massive launch of IGTV, the standalone app has been getting little attention. In early 2020, the company rebranded the app and removed its orange button from the home page. While more than one billion people still use the app, that number is dwindling. This may interest you : How to Reset Instagram Explore Page. With a consolidated video offering, the standalone app was inevitable. And, Instagram is moving away from long-form content, a key revenue driver for rival video apps.
The company will continue to support IGTV content, but it will be able to do so through other channels. Instagram will no longer offer in-stream video ads and will instead focus on the Reels platform. It will continue paying creators based on their recent earnings. The decision to eliminate the standalone app for IGTV comes as the company looks for new ways to monetize the platform.
It is ending support for in-stream video ads
Instagram is saying goodbye to in-stream video ads after a decade of support. The company has announced plans to simplify its video offerings for brands and users. The new feature, called Reels, will offer advertisers a unique way to interact with their audiences while monetizing videos. This may interest you : How to Find Contacts on Instagram. The service will remove the in-stream video ad format by 2022. Brands and users will still be able to create videos on the platform, but they will be limited to 15 seconds in length.
In-stream video ads are best served as companion banners on top of video content. Choosing a vanity URL that directs to the final URL is a good idea. Advanced URL tracking options are also available. Additionally, a companion banner made from images from the video appears on the right side of the video ad. Users can purchase the product directly from the app or sign up through YouTube.
It is ending support for keyword search
Until now, you could only find content on Instagram by searching for it by hashtags. But hashtags are limited and make it difficult to find specific content. Fortunately, keyword search is here to help you narrow your search and find relevant content faster. It will also show you posts without hashtags and those with obscure tags. It is also a great time to learn how to utilize hashtags on Instagram, since the company is still working out the best way to identify content.
While you can still search for hashtags on Instagram, the new search tool will not let you type in terms like “QAnon,” “vaccines,” or “vaginal-bleeding” in the box. In addition, the search box will no longer display content related to politicians or celebrities. Official accounts will continue to be able to be found via hashtags, but you won’t be able to search for them by using the tool. Instagram is currently testing advertisements in its shopping tab. These ads will show up as single images or carousels and will be shoppable.
