Contents
Why is Twitter So Important?
If you’re not already on Twitter, you’re missing out on a great networking opportunity. With a mobile phone and a decent internet connection, you can quickly connect with thousands of people, no matter where you are in the world. While you may not immediately see the value of Twitter, it can be a tremendous help in many ways. If you live in a densely populated area, you might think that using Twitter will not be of much use to you.
It’s a platform for spreading information fast
Social media, especially Twitter, is a major source of false news. False rumors and information spread rapidly on the network, fueled by false news. People are more apt to believe them when it comes to a celebrity’s death. Read also : How Do I Use Twitter API With Python?. However, social media is not immune to this problem. A new study in Science finds that people are more likely to believe a false story than a verified one.
While news outlets and media outlets speculated about the Hurricane Harvey water landing days before it happened, Twitter reacted as quickly as news organizations did. Its unique feature of being able to quickly share new perspectives and retweet other users’ tweets was evident when compared to traditional media coverage. However, reporters should be careful not to post controversial information. A better use of Twitter for breaking news is PR professionals who can use it to announce client events.
It’s a platform for growing a following
There are many benefits of using Twitter for your business. The platform is open to the public and is an invaluable resource for finding out what is trending in your industry. You can use this information to position your brand in the marketplace and gain insight into the demographics of your users. On the same subject : How to See Worldwide Trends on Twitter. Here are a few examples of how you can use Twitter for your business. Read on to learn more. Listed below are a few of the biggest advantages of using Twitter for business.
You can use graphics and photos to connect with your followers. Twitter allows up to four photos per post. If you don’t have Photoshop or Illustrator, you can use the built-in GIF keyboard to create an image. You can also use Twitter to poll your followers by typing a question in the main “compose” box and then clicking on the search button. You can also use images to show your followers what you’re reading.
It’s a platform for finding people
If you are looking for people, Twitter is a great platform to use. You can find people in your area, by city, by country, or by their specific interest. Twitter even knows their preferred TV shows and languages. On the same subject : How to Search Twitter by Location. By simply typing their favorite TV shows, you can find similar people in your area. Depending on what you are interested in, Twitter will even group people by their preferred genre. Similarly, you can look for people by their preferred radio station, book, or alternative music.
Twitter search also features hashtags, so you can find information in specific hashtags. For example, if you’re looking for Nike, you can type in #Nike to find relevant results. It is also available in more than 50 languages, so you can use it to analyze your foreign markets, especially if you have a global brand. When you first sign up, Twitter will show you a list of people who share your interests. Select any or all of them.
It’s a platform for engaging with video content
When it comes to content marketing, video is king. People are more likely to engage with videos on Twitter than other platforms, especially mobile devices. By including videos in your content mix, you can engage with followers and attract new ones. In fact, 32% of Twitter users say they watch videos on the platform. With this insight, you can create your strategy accordingly. Here are three ways you can use video on Twitter:
First, make your videos easy to watch. Twitter allows for silent autoplay, link embeds, and more to make your videos more engaging. Video is also the most popular type of content on Twitter, and these tools make the experience more enjoyable. Twitter users are also more likely to share your videos than any other type of content. So, if you’re thinking about using video on Twitter, now’s the time to take action!
It’s a platform for propaganda
The Russian government has flooded the Twitter platform with disinformation and misleading content, including mistruths about the Ukrainian government. It has also been accused of spreading whataboutisms. While Twitter acknowledges that state-affiliated media is a problem, it does not provide warning labels or recommend the content. Foreign embassies also flood the platform with propaganda and misinformation, despite Twitter’s own rules and guidelines. As a result, Twitter has received very little attention when it comes to its moderation practices.
Recently, the Chinese government began publicly unmasking its influence campaigns on Twitter. A researcher at Australia’s Strategic Policy Institute, Elise Thomas, discovered the tactics and content of one such influence network. Most of the posts were critical of government opponents in Hong Kong, and many were made during working hours. In addition, some of the more established accounts began posting propaganda in a foreign language. These new accounts are also geared towards a largely Chinese audience.
