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Why Facebook Ads Should Be Square
If you’re planning on making your Facebook ad square, you’ve come to the right place. This article will help you understand the benefits of square ads, and how to make them work best for your business. You can also learn about Instagram Feed Video Ads, Collection Ads, and Stories. But, before you do that, read our Instagram image ad guide for tips and tricks. And don’t forget to share this article with your friends. You’ll want them to see your ad, so share this article with them!
Instagram Stories
The first thing to consider when creating Instagram stories ads is the format. Instagram stories have a square aspect ratio, so make sure your ad follows this guide. Then, create an ad that looks as good as the organic stories. For best results, use MP4 files. Read also : How to Manage Off-Facebook Activity in Facebook 2022. Your ad should not take up more than 20% of the image. Excess text on your image may lead to it being declined during ad approval. Also, make sure your image is square, and have a ratio of one to one.
Instagram stories are not the place for a gradual build-up. You don’t want your audience to wait for the reveal, or to get to the main message at the end of the story. If it doesn’t make sense, they’ll tap away. Make sure your ad features your product front and center, and is as quick and straightforward as possible. Otherwise, your ad won’t get the attention it deserves.
Instagram Feed Video Ads
In order to be effective on Instagram, you should make sure that your thumbnail image fits the aspect ratio of your Instagram feed video ad. Also, you should keep text to a minimum. Too much text can have a negative impact on your ad’s reach. Instagram has always been a place to share highlights, but now you can post everything in-between, too. That’s why Facebook ads should be square for Instagram feed video ads.
When creating an Instagram feed video ad, keep in mind that the image size needs to be at least 500 pixels wide and the aspect ratio should be 400×500. Similarly, the video length must be at least 15 seconds, but it can be as long as one hour on desktop. Read also : How to Delete Facebook Permanently. You can include images with your video, but it’s best to keep the image and text size to a minimum.
Instagram Collection Ads
You’ve probably seen these – Square Facebook ads, preferably with a large cover image and three product images – but have you ever wondered why? Instagram collection ads give eCommerce brands an easy-to-use format with three product images in a carousel. The carousel allows users to browse multiple products at once and purchase them directly from the ad, which redirects to an Instagram Instant Experience Storefront. This may interest you : How Do I Stop Facebook From Confirming My Identity?. This format is also compatible with product catalog guidelines.
Instagram collection ads are similar to feed ads, except that they can be viewed on desktop and mobile devices. Like Instagram Feed ads, they use the same format. Images must be square or at least 1080 x 1080 pixels. They must also meet ratio requirements (resolution) and be of the right file type. File types should be PNG or GIF, with aspect ratios greater than 1:1. While Instagram supports 16:9 aspect ratios, they might be masked if they are not in square format.
Instagram image ad
Square image ads are the new standard for Facebook ad placements. This is largely due to the growth of Instagram, and its higher mobile user volume. Creating square images is a great way to make your ad more impactful. A square image also seamlessly transitions to Instagram placement, so your ad won’t look out of place. Whether or not you decide to use a square image, it is important to keep your brand aesthetic consistent across all platforms.
The dimensions for Facebook image ads vary according to objective. Generally, a square image should be 1080 x 1080 pixels and 600 x 600 pixels. The ratio of text to image should be 1:1. Facebook’s algorithm has changed and now only supports images that are square or rectangular. You can still use the same image for multiple purposes, but it is recommended that you avoid using a square image in a portrait format.
Instagram in-stream video ad dimensions
In October, Instagram announced that it would stop offering in-stream video placement. The move, announced by Instagram, aligns the company’s video offerings with the Creator Bonus program. The new platform will not feature in-stream video ads. But, if you’re planning on running a marketing campaign on Instagram, this change could prove to be an advantage for you. Creating a buyer persona will help you determine how to target your audience, save money and improve your lead generation strategy.
Depending on your campaign goals, you’ll need to determine how long your Instagram in-stream video ad should be. You can choose from 15 to 60 seconds, and make it as entertaining and aesthetically pleasing as possible. To make your video more engaging, use voiceover to explain a product or service to potential customers. Since Instagram doesn’t caption video ads, make sure that text is aligned close to the edges. In-stream video ads on Instagram are a great way to reach business-oriented users and decision makers.
