Contents
Where is TikTok on TikTok?
If you’ve been wondering where TikTok has been all the buzz, you’re not alone. The app has celebrity partnerships, is a global phenomenon, is dominated by short videos, and is constantly learning from its users. Here are the top reasons why. But before you jump ship, check out these other tips. You’ll be surprised at what you learn. If you love to watch short videos and make your own, you’ll find plenty of ways to use the app.
TikTok has celebrity partnerships
If you’re new to TikTok, you may be wondering whether or not celebrity partnerships are possible. Fortunately, there are plenty of opportunities for brands to engage with celebrities through TikTok. See the article : Do Hashtags Work on TikTok?. Listed below are some of the most popular brands that use this social media platform to attract new customers. Whether you’re looking for an endorsement or just want to get more involved in the world of social media, there are plenty of opportunities for brands to partner with celebrity influencers.
While celebrities are always a good way to get your message out there, many brands prefer to partner with individual creators instead of houses because they can leverage the power of shared audiences. Mac Cosmetics recently teamed up with influencers to promote its new Love Me Liquid Lipcolor collection, which received 11.6 billion views on TikTok. Another major beauty brand, Fenty Beauty, has created a group of TikTok creators to promote their products. The company also sent them to its L.A. home and occasionally invited Rihanna’s official makeup artist to drop in for a visit.
It’s a global app
The popularity of TikTok has caused the development of several marketing strategies, but the app’s users are not necessarily the same across the globe. In fact, one-quarter of its users are aged 16-24, which is a very young age. On the same subject : How to Increase Followers on TikTok. However, even if it appeals to a young audience, it still retains a large following of older users. With over 75 languages and 150 markets, TikTok has a wide audience, including huge numbers of users in China, India, and the United States.
Celebrities have also started participating in TikTok. In November 2018, Chipotle launched a #GuacDance challenge and urged users to show off their moves to celebrate National Avocado Day. The #GuacDance hashtag challenge was very popular, generating over 250,000 videos and more than 430 million video views in six days. Other brands are engaging with the younger audience on TikTok, such as The Washington Post and Taco Bell. One of the most popular campaigns was sponsored by Google. Users were asked to record a video using Google Voice or Assistant. The results were astounding – nearly 100 million video views and more than 8,000 entries.
It’s dominated by short clips
If you’ve ever wondered how to create short videos and share them with the world, you’ve found the right place. TikTok is a Chinese social network that features short clips, primarily lip-synching and dancing. Users create and share these short clips to gain popularity and a large following. TikTok has become so popular that it’s even been adopted by Instagram.
In the United States, parents have complained about videos of minors performing suggestive dance moves. A BBC investigation found hundreds of sexually explicit comments on videos posted by children as young as nine years old. The scandal led to temporary bans of TikTok in India and Indonesia. This may interest you : How to Save TikTok Videos. In the meantime, TikTok has agreed to pay a record $5.7 million fine to resolve the issues.
It’s constantly learning from users
It seems that TikTok is trying to strike a balance between educational and entertaining content, and the Learn tab could be the perfect place to do that. The app is already attracting an audience that is concerned about the environment, and students have been taking global climate strikes. One of these climate motivated youths, Tara Bellerose, uses the TikTok platform to spread her message. Tara, a young farmer from Victoria, Australia, started using TikTok to share her climate-related messages. She also parodied the Australian Prime Minister, Scott Morrison’s, decision to go on holiday during the 2019 Bushfire Crisis.
A good example of this is the Burger King campaign, which has received over 4,000 likes and hundreds of shares and comments. This type of content is geared toward users with a short attention span, so it’s important to hook your audience in the first three seconds. To do this, you need to keep an eye on your analytics and post at the right times. Also, you should make sure that your videos are engaging. TikTok’s learning stream is available for some users, but it is not yet available for everyone.
It has a strong focus on localised content
Chinese video app Douyin has made a strong push into messaging with a recent promotion. ByteDance is looking to break into the messaging space and has turned its Chinese TikTok into a commercial for Douyin Messenger. Douyin began allowing 15-minute videos in mid-2019. Some of the most famous stars on YouTube were seeded on Vine but are now coming from TikTok.
The growth of TikTok has been impressive. In just two years, the app has amassed one billion users, making it a major rival to Instagram. It was also recently ranked the top downloaded app in the US. To compete with these massive user bases, businesses need a solid localisation strategy. Localisation is more than just translation – it’s about ensuring that your content is relevant and suitable for the country in question.
