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When Should I Post on Facebook in 2022?
If you’re still wondering, “When should I post on Facebook in 2022?” then you’re not alone. A growing number of businesses are exploring this question, and research has shown that the algorithm on Facebook is changing rapidly. In addition, social media analytics tools such as Rival IQ can help you determine when to post. Using Rival IQ’s Post Times table, you can compare when you post versus your competitors. You can see what time of day you’ll get the most engagement.
CoSchedule’s research
According to the findings of a study by CoSchedule, the best times for B2C and B2B businesses to post on Facebook are at 8 am, noon, and 3 p.m. The study also found that weekends are the worst times to post on Facebook. Read also : How to Tag Someone on Facebook. However, the findings were not surprising, considering the huge growth of the platform. Regardless of the type of business, Facebook can offer businesses a great opportunity to engage their target audience.
The best time to post on Facebook depends on your industry and your audience. For instance, if you’re a media company, your target audience tends to be early risers, so it’s best to post in the morning. Sprout Social supports this, as its optimal time to post on Facebook is between 7 a.m. and 9 a.m. Higher education brands also see their best reach during their followers’ breaks between lessons.
Facebook’s algorithm
The algorithm on Facebook is changing, and this is something we should all be aware of. It has largely been criticised for highlighting controversial content that encouraged compulsive use of the social networking site. Critics feared that the algorithm would increase divisiveness and promote misinformation. On the same subject : Is BlueJeans Owned by Facebook?. While Facebook has defended its new algorithm, critics argued that it will actually benefit its users by enabling them to discover new content and connect with stories that are relevant to them. Facebook uses four parameters to rank multiple postings and determine which ones will be displayed to users.
The new algorithm considers key signals like time spent and engagement to decide which posts to show to people. The result is to promote more posts that users have indicated are of interest to them. While Facebook does not expect this new algorithm to affect how your posts are distributed on the platform, you may notice slight changes to referral traffic for your page. It is always best to test out any new algorithm and make sure it is right for your business or audience.
TikTok’s engagement hours
For brands, the decline in engagement on Facebook and Instagram could mean a new social media strategy. Brands focusing on a niche industry can leverage the high engagement rates of the TikTok community to increase brand awareness. Facebook and Instagram have been seeing declining engagement rates for some time now, but this change may indicate a shift in social media strategy. For instance, automotive brands are facing increased engagement on TikTok, and some are shifting their social content strategy to maximize their exposure on the video-based platform.
The most active hours for posting on TikTok are between 6 and 7 A.M., as well as 3 P.M. and 8 P.M., depending on the city. However, there are some exceptions to this rule. Tuesdays are better than Fridays for engagement. On the same subject : What Happens When You Hide a Comment on Facebook?. On Thursdays, users typically sign off early and wake up later on Fridays. The best time to post on TikTok is at 12 A.M. on a Thursday. The next best times are at 7 P.M. and 8 P.M. on Friday.
Rival IQ’s research
If you’re looking for insights on when to post on Facebook, you’ve come to the right place. Rival IQ’s latest research, “When to Post on Facebook in 2022: The Future of Marketing” offers detailed data on the best times to post on social media. The company’s research includes analyzing the social media activity of thousands of companies across 14 different industries. Rival IQ was recently acquired by NetBase Quid, and will continue to improve its suite of social media analytics.
Unlike traditional social media management tools, Rival IQ offers users a comprehensive social media analytics report. Rival IQ analyzes social media performance on a weekly, monthly, and quarterly basis. It then compares these growth rates to events, business cycles, and seasonality. This allows marketers to create strategies based on what works best for their business. Once they understand the best times to post on Facebook, they can optimize their social media marketing to gain the most engagement and ROI.
