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When Did Google Buy YouTube?
When did Google buy YouTube? How much did it cost and what changes will it bring? We’ll go over the cost of the acquisition, the changes to the design of YouTube, and more. Read on for more information! But first, let’s talk about why YouTube is important. How many people use it? What kinds of content does it offer? And what is Google’s strategy? If you’re wondering, I’ve got some answers for you!
2006
It’s hard to believe, but Google bought YouTube in 2006 – 18 months after it was founded. Despite being a billion-dollar company, YouTube had trouble surviving on its own. Read also : How to Upload a Video to YouTube From iPhone. YouTube’s CEO, Phil Drummond, was facing possible lawsuits from record labels and running out of server space. YouTube employees were working around the clock and the founders were growing increasingly wary of keeping the company going without outside help.
YouTube employees have a different view. They say the Google purchase changed the game for the company, and it also proved that a great idea can be successful. Some say the deal has helped the company navigate the legal issues surrounding copyright infringement. For instance, copies of copyrighted videos frequently appear on YouTube pages. YouTube has made attempts to combat this practice, but its acquisition by Google could allow it to better protect its content. Google’s partnership may lead to new software that will prevent copyright infringement. Others compare YouTube to Napster, the song-file-sharing service that eventually was shut down by the recording industry.
Cost of acquisition
The Google stock price rose on Wednesday after reports emerged that the search giant is mulling a possible acquisition of YouTube. The stock price rose by $3.11 in extended trading, and Google shareholders got 3.2 million units of Google stock in return. To see also : How to Uninstall YouTube From Your Android Phone. The price of Google stock fluctuated daily, which affected how much each shareholder got. YouTube shares sold for more than four times that amount were worth less than the price of the stock. So, the acquisition costs of YouTube may have been much higher than the shares Google paid for them.
The reason Google paid so much for YouTube was not hard to understand. The fast growth of YouTube required a massive infusion of capital, and the company had barely begun to generate advertising revenue. Google’s operating cash flow was over $3.5 billion in 2006, and it must have felt the YouTube traffic would add to its overall value. And because the deal involved Google’s expertise in monetizing web traffic, the costs of the acquisition would have been incremental to Google.
Impact on Google Video
The acquisition of YouTube by Google will certainly benefit YouTube, whose pages are often filled with copyrighted videos. With the combined resources of Google and YouTube, the new company could help YouTube avoid such issues. This may interest you : How Many People Use YouTube?. The deal could also help the company to develop new software to prevent copyright infringements. Some compare YouTube to the music file sharing service Napster, which was shut down by the recording industry after a legal battle.
While Google tried to create a video hub before buying YouTube, its effort did not catch on as quickly as YouTube did. YouTube had social features and pirated TV clips that were highly popular. With the YouTube acquisition, Google is likely to benefit from having all of the traffic generated by YouTube and retaining its unique video selection. But will the acquisition hurt YouTube competitors? Analysts at Forrester Research think so. But the company will still have to make some tweaks before it can become a big player in the video advertising space.
Changes to YouTube’s design
The changes YouTube made after Google bought it have a lot to do with user input. YouTube has come under fire for its blatant promotion of hate speech and disinformation. Its algorithm is constantly changing to provide more content that users want. To combat this, YouTube has changed its design and logo. Here’s what to expect from the new YouTube design. And be sure to check back for more updates!
The first big change to the YouTube app was a new logo. The old gray status bar was replaced with a new, white, and transparent one. The YouTube logo now features a play button on the left, a change that signals that the site is more responsive on mobile. Additionally, YouTube has implemented a new topic selection feature in its Android app, which will be available to desktops and tablets in the future.
Impact on Google’s search engine
If you want to make the most of YouTube, you need to start by optimizing your video for the search engine. Increasing user satisfaction with your videos is the key to making it as visible as possible for users. For this, you must optimise the video’s title, description, and tags. The better the video’s quality, the higher its search engine ranking will be. A client of Merkle, for example, changed their video’s titles and descriptions to match the most relevant queries. After implementing these changes, the client saw a 70% increase in overall subscriber volume and a 120% increase in average watch time.
You can also create links to your YouTube videos through other assets and partnerships. These partnerships may boost the video’s exposure to a wider audience. YouTube videos that are embedded widely tend to rank highly. In fact, this may be a factor in YouTube authority. Embedded YouTube videos also tend to perform better than those with fewer embeds. Therefore, creating relevant videos for YouTube will boost your site’s visibility.
