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What is IGTV on Instagram?
If you haven’t heard of IGTV, it is a new long form video platform that combines the power of YouTube and Instagram. It lets you create longer videos and is free for anyone to use. And it has a whole new ad experience. This article will give you the lowdown on this new video platform. If you’re a fan of Instagram and want to learn more, read on.
IGTV is a long-form video platform
You’ve heard of IGTV, the new long-form video platform from Instagram, but you may not know what it is. If you’ve been using Instagram for a while, then you’ve probably noticed that it is very similar to YouTube, only longer. Instagram’s long-form video feature is the same, but with the addition of series, it’s now even more powerful. With a series, you can make multiple short videos and add them to one long-form video series.
If you’re interested in creating long-form videos, then you’re in luck: Instagram recently unveiled IGTV, a new feature that allows users to post videos of up to an hour long. Unlike YouTube, IGTV is designed for mobile viewing, allowing users to watch long-form videos from their favorite accounts. Read also : Why Do Professional Photographers Use Instagram?. It also supports horizontal (16:9) video format, which means your viewers can watch them on their smartphone screen.
It combines the power of YouTube and Instagram
IGTV on the Instagram platform merges the features of feed posts and YouTube videos into one seamless experience. Users will be able to upload videos from their camera roll, and their videos will also be grouped under “Video.” Trimming, filters, and people and location tagging will all be available. On the same subject : Home Decor Instagram Accounts You Should Follow. The app won’t impact cross-posting, or sharing videos through stories. Instagram will also introduce 60-second video previews in the feed. Videos used for ads will continue to preview at 15 seconds.
In IGTV, you can also add relevant hashtags to your video to boost its visibility. If your video has several related hashtags, it will appear on the hashtag page of Instagram. In addition, you can cross-promote your IGTV videos by posting them on your Facebook page. These features allow you to leverage the potential of YouTube and Instagram to create a unified marketing presence for your brand.
It allows anyone to create content
Instagram is a popular photo-sharing app that allows users to share content with their friends and followers. Its addictive format has led to backlash. Despite these negative feedbacks, it allows anyone to create content on the platform. On the same subject : What Are Reels on Instagram?. Now, the app is testing an “Add Yours” Stories sticker that lets users create public threads. Using this feature, Instagram is hoping to increase engagement among young users by letting them add their Stories to public threads. By letting other users contribute to the thread, users can discover each other’s Stories.
It has a new ad experience
The new ad experience in IGTV is being tested by Instagram. The app has over one billion active users, which could potentially make it a major force in the video content market. The platform also recently introduced badges, which are virtual monetary tokens that appear more prominently than comments. As a result, the new ad experience could give influencers an added incentive to stick around.
For creators and marketers, the new ad experience means that the old IGTV app is going away, and the platform will combine all of its video experiences into a single experience. You can watch videos in full screen and interact with them the same way you do with regular Instagram posts. The video experience is also much easier to use on desktop computers. Simply click on the IGTV symbol to open a video sharing environment.
