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Trends in TikTok Growth
Facebook is trying to copy the success of TikTok and create a short video product. In August, it launched Lasso, a product that was a direct copycat of TikTok. After 18 months of flops, Facebook changed course and launched Reels, its own short video function, which has now become a part of Instagram. Although Facebook’s user base of over 3.5 billion users is largely older and more educated than TikTok’s, the App has gained momentum and continues to evolve.
Trends
As social media platforms become more popular, brands will find more ways to reach their audience on TikTok. The rise of celebrities and influencer marketing on the platform will continue to drive new revenue streams for businesses. Despite the newfound popularity of TikTok for its video content, brands need to know what to expect and how to leverage the platform’s power. Trends in TikTok growth are detailed below.
The most popular TikTok videos are usually based on current events. The Super Bowl, for instance, dominated the TikTok feed. Other popular topics include reenactments of The Weeknd’s “Baby Shark” performance or the inclement weather in Texas. See the article : How to Go Viral on TikTok 2022 With Hashtags. Brands should be aware of these trends so they can participate organically and seamlessly. It’s essential to pay close attention to the app’s Discover tab to keep up with current trends.
Demographics
The TikTok app has more than nine million South African users. These users are predominantly male and range in age from 25 to 44. The majority of these users fall into the 18-34 age range, with men being more likely than women to be avid users. This may interest you : How to Add Caption on TikTok. In addition, women make up the largest percentage of the TikTok audience. As a result, it is important to note that the app is gaining in popularity among adults.
The app’s analytics feature gives marketers an insight into the type of content that attracts viewers. For instance, it shows how many views a user video gets, by day or hour. It also shows what content is trending and viral. Users tend to engage with content more in this way than in other social media platforms, which is a benefit for marketers. However, it is important to note that a TikTok video may not necessarily be watched by everyone.
App’s growth rate
The monthly active users (MAU) and daily active users (DAU) ratio measures the growth rate of an app. MAU is the total number of unique customers that download your app in a month. DAU combines both metrics to calculate your app’s growth rate. This may interest you : How Much Does TikTok Pay You?. The DAU/MAU ratio can provide you with a detailed view of your business. Combined, the two metrics can give you an accurate picture of your business’ performance.
Trends in content created on TikTok
Understanding the trends in content created on TikTok can help you formulate your content strategy. Understanding what to look for is essential for staying on top of these trends. TikTok videos require creativity and can help build brand awareness. But be careful! Here are some tips to keep in mind when creating a video for this social network. To succeed, make it original, fun and entertaining. Besides, it is also an excellent way to showcase your products.
Genus videos, for example, incorporate elements of everyday life and common topics. For example, the trend “Yo bro, who got you smilin’ like that?” has clocked over 377 million views, making it one of the most popular videos in the platform. Videos created on TikTok have an X-factor. These videos elicit an emotional reaction. The X-factor in TikTok videos is their relatability.
