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Ocean Spray Sales Go Up After TikTok
In this article, we’ll look at the company’s response to the pandemic, the influencer campaign on TikTok, and how sales increased following the viral video. You’ll learn how Nathan Apodaca’s viral video affected the company’s sales. Read on to learn how Nathan and Ocean Spray used TikTok to improve their business. This case study highlights the power of influencer marketing to improve sales.
Ocean Spray’s response to the pandemic
The Apodaca video has gone viral on the TikTok app, and it has inspired the social brigade to make their own versions. Even Fleetwood Mac’s Mick Fleetwood got in on the action, posting his own version of the song. See the article : What Was TikTok Called Before TikTok?. Ocean Spray has recognized the viral success of the video, but it’s playing it cool instead of rushing to the ad industry’s rescue.
The video has already made the company’s CEO Tom Hayes a celebrity, but it wasn’t just his lip-sync-filled performance that has people gushing. In fact, his response to the TikTok trend was more than welcome. The company, which represents 700 family farmers, gave him a new truck for his birthday, in a gesture that went viral.
Trace Rutland, director of digital hub at Ocean Spray, explained that the video was authentic and helped the company convert viewers into buyers. The video was a skater skating down an Idaho Falls freeway ramp to the song Dreams by Fleetwood Mac. The video quickly went viral, bringing in over 69 million views. And the company’s response to the TikTok pandemic has been an equally positive one: it has boosted sales by 300%.
Nathan Apodaca’s TikTok video
Nathan Apodaca, also known as Doggface208, created a viral video by lip-syncing Fleetwood Mac’s “Dreams” while skateboarding. The video gained more than 46 million views and eight million likes, breaking streaming records for the song. See the article : How to See Who Views My Profile on TikTok. In addition to the viral sensation, Nathan has also scored a car from Ocean Spray and a TikTok commercial. And even Stevie Nicks has joined the #DreamsChallenge.
In response to Nathan Apodaca’s viral video, Ocean Spray gave Apodaca a new truck and sent him on his way with an entire collection of their products. Nathan’s TikTok video has also inspired celebrities to create their own viral videos. Fleetwood Mac co-founder Mick Fleetwood lip-synced Stevie Nicks’ 1977 hit “Stay With Me” in an Ocean Spray commercial.
The video’s viral status has made Ocean Spray one of the most popular brands on the app, and it’s been shared by millions of people around the world. It’s easy to see why Apodaca’s video has spawned an army of tribute videos from fans. The videos have now gained over half a billion views. Mick Fleetwood even recorded his own version on a skateboard, complete with juice.
The influencer campaign on TikTok
The viral video created by Idaho potato farmer Nathan Apodaca sparked a buzz and boosted Ocean Spray sales. The video was viewed 46 million times. In addition to creating a new brand connection, it helped Ocean Spray boost its growth plans. This may interest you : How to Earn Money From TikTok. Even though it didn’t directly target millennials, its influencer campaign did help generate brand awareness. Here’s what happened next: Ocean Spray leveraged the viral moment and made a lasting connection with younger consumers. It also created a playbook for future viral moments.
The Ocean Spray campaign went viral on TikTok last year, and the company’s sales shot up as a result. Other popular brands using the platform have seen success. After the campaign was launched, sales jumped for both Ocean Spray and Fleetwood Mac. One example is the company’s partnership with’skinfluencer’ Hyram Yarbro. Apodaca’s video drew attention from Gen Z viewers and helped boost the brand’s sales.
The increase in sales after TikTok
The increase in Ocean Spray sales after TikTok is a testament to how effective an influencer marketing campaign can be. After all, Nathan Apodaca, who posts videos on the social media platform, created a cranberry juice video and sang to it while skateboarding to work. The video went viral and boosted Ocean Spray’s sales by ten-fold. And the band’s hit Dreams shot back to the top 10 on the Billboard streaming chart.
The company paid for Apodaca’s TikTok videos and teamed up with the artist to create organic content on the platform. Ferzli says to “stay tuned” for more content from Ocean Spray. The brand didn’t spend a dime on TikTok itself and paid for the video. But the result was worth the effort. The increase in sales was impressive, and Ocean Spray is continuing to invest in the channel.
