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Is YouTube Shutting Down in 2022?
If you’re wondering, “Is YouTube shutting down in 2022?” then you’re not alone. The company has been revealing a few details about the future of its platform for users. First off, paid content and channels will be removed. Individual videos will be removed as well, but not until December 1, 2022. Afterward, YouTube will focus on monetizing its creators. And last but not least, it will no longer advertise in Russia.
YouTube’s main app will replace its Go app
Google has announced that it is phasing out its “Go” app, which targeted the developing world and achieved more than 500 million downloads in six years. The app was launched in 2016 as part of Google’s plan to reach “the next billion” users. This may interest you : How to Get Sponsored on YouTube. While Google counts “most internet users” among its customers, Go aimed to make YouTube more accessible to users on low-end smartphones and those with less RAM.
Users should consider downloading a new YouTube app if they are worried about how much data it is using. The Go app is extremely data-hungry and occupies too much space on the device. Google is working on new features to reduce data usage, but has not yet provided a timeline for its implementation. The YouTube app includes more features than YouTube Go. Users can enjoy features like a dark mode and comments and post videos without the need for an internet connection.
It will focus on creator monetization
Creators can now remix audio from their videos. They can also reply to comments and individual messages by creating Shorts. The platform is also planning to introduce collaborative livestreaming. New insights will soon be available in YouTube Studio. This may interest you : How to Clip a YouTube Video. The company will combine Google data with that of YouTube. Creators will be able to see how their content has performed in terms of audience and viewership. However, the company has not provided details on these features.
YouTube plans to introduce new ways for creators to earn revenue. Shorts Fund will remain, while the company also plans to introduce more ways to earn money from shorts. The platform will also test branded shorts content through BrandConnect. Livestreaming is a growing feature on YouTube, and creators will soon be able to sell highlights of their messages directly from the platform. YouTube will also allow users to purchase gift channel memberships for their livestream viewers.
It will continue to offer unscripted TV shows and movies
Last fall, YouTube debuted Will Smith’s “Best Shape of My Life,” a series that follows the singer’s journey toward fitness. Its slate of original series also featured Kevin Hart, Paris Hilton, Mr. This may interest you : How to Add Tags on YouTube to Get More Views.Beast, Bretman Rock, and others. And in March, the streaming site aired a documentary film, “Life in a Day 2022,” directed by Ridley Scott.
In 2018, YouTube introduced originals and movies in an effort to compete with subscription streaming services. But in the fall of 2018, it decided to pull back from that and focus on unscripted fare, which included music, celebrity-focused originals, and educational programming. In addition to originals, YouTube will continue to offer movies and TV shows, so it will not become a mere online video streaming service.
It will no longer advertise in Russia
Google is currently in the process of banning ads from Russian media on its search and Gmail services. The company is closely monitoring the situation and has taken action if new developments arise. On Monday, the European Union announced sanctions against Margarita Simonyan, a Russian journalist whose channel is a focal point of Russian propaganda. YouTube has also been under fire for hosting ads on channels. The company recently paid a fine to the Russian government after it halted advertisements on the Kremlin’s YouTube channel. Recently, the European Union announced new sanctions against Moscow, banning state-funded media outlets and other companies from advertising on YouTube.
Despite the ban, Russians continue to visit YouTube to watch videos online. It has a larger market share than Yandex NV, Russia’s local search engine. According to RIA Novosti, Google has been upset with Roskomnadzor since the Russian government began demolishing occupied homes in Ukraine. Earlier this month, Google stopped selling ads in Russia and also disallowed Russian government-run channels from earning ad revenue. YouTube blocked Russian government-run channels globally on March 11.
