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Is Twitter Growing Or Shrinking?
The question of “Is Twitter growing or shrinking?” arises with a number of facets. Its current size is 330 million monthly active users, but it’s projected to increase by 2.4% by 2021. Its target audience is young, affluent millennials. What’s the current growth rate of Twitter? Read on to find out. And don’t forget to follow us on Twitter and get updates on the latest trends.
330 million monthly active users
According to a recent report from the company, Twitter has 330 million monthly active users, up from 164 million in the previous quarter. The growth in monthly active users has continued to accelerate – it has grown by 24% compared to the same period last year. In the US alone, there are 69. See the article : What Will Happen to My Twitter Shares If Elon Musk Buys Twitter?.3 million active users. The social network is a popular way to share information in 280 characters or less.
The United States is the country that uses Twitter most – with 77 million users – while Japan boasts 58 million. That makes Twitter a great place to promote US-based brands. The biggest contributors to daily activity on the site are the high-volume users, with over 20 Tweets per month on average. It’s possible to get a high-volume user’s attention with as few as 20 tweets.
2.4% growth rate in 2021
The social media giant has set ambitious growth targets for the next four years, and the recent Q3 2021 performance figures show that it has been hitting these targets. Its Monetizable Daily Active User (MDA) count is now up to 211 million. However, the company has struggled to launch new products and services that will drive growth, and the company faces criticism for not delivering on its promises. Read also : How to Tell If Someone Blocked You on Twitter. Musk, the company’s founder, has offered suggestions to help Twitter meet its growth goals. He has suggested adding an editing button to its service, and making its algorithm open source.
A large percentage of Twitter users are international, and the US population represents nearly 50% of its total revenue. While Twitter remained unprofitable in 2021, its losses declined by 80% from the year before. As of January 2018, Twitter had about 450 million monthly active users, down from a high of 500 million in 2015. Its usage has been stagnant in the US but continues to grow globally. Millennials and Generation Z will represent nearly 50% of the Twitter audience by 2021.
User base based in the U.S.
A Twitter survey shows that about 40% of the US user base is between the ages of 18 and 29. This age group is the most targeted by advertisers. Interestingly, there are only 7% of US users that are over the age of 65. This may interest you : How Can I Get 1000 Followers on Twitter?. Despite the high level of popularity, Twitter remains an unpopular platform for business. For this reason, advertisers should target this audience more aggressively. The following is a breakdown of the age range of US Twitter users.
According to the study, around a fifth of adult Twitter users say they only see a limited number of people. This proportion is similar to what many people say about WhatsApp or Snapchat. While only 21% of U.S. adults use Instagram, 40% use Twitter, and 21% use TikTok. According to the survey, Twitter users are more likely to be Democrats than Republicans. And while there is some overlap in the age groups, it still remains important to consider who you are trying to reach before posting anything on the platform.
Target audience of affluent millennials
There is a big question surrounding whether the target audience of affluent millennial on Twitter is growing or shrinking: is the audience of affluent Millennials on social networks growing or shrinking? While Facebook and Twitter are used by a large number of affluent people, the average demographic is younger. Millennials make up 80% of Twitter users, and they control $1 trillion in spending. However, affluence has not been an equal factor in determining Twitter users. In fact, celebrities tend to have a much larger following on Twitter than non-celebrities.
According to the latest statistics, almost half of Twitter users bought a product or service after seeing an advertisement. More than half of Twitter users have told a friend about a new product or service after seeing it advertised on Twitter. That’s the kind of chain reaction that advertisers are after, especially since Twitter is a platform for impulse purchases. Moreover, 77% of Twitter users feel more positive about a brand after receiving a reply to their Tweet.
Age of users
Previous studies of the age of users on Twitter have relied on user-names or linguistic features, and have been limited in their accuracy. In contrast, the age-annotated data approach used by Nguyen et al. requires the use of real names and census data from the user’s country of birth. In addition, linguistic approaches require a different model for every language. Consequently, this methodology is not ideal for parsimony.
The age of Twitter users is important to businesses. While the platform is not as popular as MySpace, it is not entirely aimed at teens and young adults. This age group is comprised of professionals, business professionals, and “the working class.” A simple graph of Twitter usage can help businesses make strategic decisions based on demographic data. In addition to age, demographic data can also help businesses determine the most effective strategy for their business. The following graph shows the age of Twitter users in the United States:
