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How to Grow Your Instagram Following in 2022
Growing your Instagram following is imperative for your business in 2022. Follow these tips to grow your followers organically and without cheating or buying followers. They’ll help you gain more followers in no time! By following these tips, you’ll see your business’ growth skyrocket! Once you’ve implemented these strategies, your Instagram account will be more visible than ever. And don’t worry! These tips are free!
Engagement strategy
An engagement strategy is a critical part of growing your Instagram following. If you’re gaining more followers every day, this is a smart way to maximize your exposure. Instagram counts any action on its platform as an engagement. In this article, we’ll look at the different metrics you can use to measure your engagement rate. Using the engagement rate of your posts, you can improve your content and grow your audience.
While you should not directly copy the engagement strategies of your competitors, you can take notes on what works and what doesn’t. Instagram’s competitor’s report can help you do that. You can also take advantage of other platforms to boost your engagement rate. For instance, if you run a dance studio, you might want to use mixed media to attract more people to your posts. If you don’t have a dance studio, you should focus on a carousel-style format for posts.
Posting at the right time of day
When it comes to posting on Instagram, the best times are morning and evening. The continental United States consists of four time zones, with one for each hour of the day. When you decide when to post, consider your audience’s time zone. If you’re posting for people in New England, for instance, the best time to post is at 6am. If your audience lives in Canada, however, the best time to post is after 8pm.
Once you’ve established that you’re using the right time for posting on Instagram, you’ll want to post at the times that your audience is most likely to be online. Each location has different viewing times, and posting during these hours will help you increase your engagement rate. Using video marketing and targeted ads is another effective way to drive traffic to your Instagram account. If you follow these tips, you’ll see a significant increase in engagement.
Using hashtags
Using Instagram hashtags can increase your following and boost engagement. Using the proper hashtags for your brand will help you get more likes, follower growth, and even competitor analysis. Using hashtags effectively requires some research to find the best ones. Here are a few tips to maximize your hashtag strategy. Keep reading to learn how to grow your Instagram following using hashtags. Hopefully, these tips will prove useful to your business!
Use popular hashtags. While experts will argue that using all 30 hashtags is overkill, new data indicates that it’s best to use all thirty of them, maximizing your chance of exposure to a wider audience. The following hashtag allocation is recommended for Instagram users: 24 small, three medium, and two large, while one extra-large hashtag should account for less than 4% of total hashtag usage. If you are using too many hashtags, you can use less of them, resulting in fewer followers.
Engaging with niche relevant content
One way to grow an Instagram following is to engage with niche relevant content. People on Instagram often follow particular trends. Engage with your content by asking questions and including hashtags. You can find these ideas in your current followers’ comments or by surveying your audience. Use these ideas to create content that speaks to your niche. Listed below are some ways to engage with niche relevant content to grow your Instagram following.
In the initial stages of your Instagram account, you should avoid competing with large accounts in your niche. Besides, your competition is likely to be fierce and your account is unlikely to become monetizable. To succeed in this stage, you need to create differentiated content with higher quality. However, this is unlikely to happen given the number of talented accounts in your niche. Fortunately, you can avoid these problems by engaging with niche relevant content.
Reposting user-generated content
Reposting user-generated content on your profile is an excellent way to increase your Instagram following. This strategy is effective in filling in any gaps in content that your followers might find interesting. Reposting a post from someone else’s profile also gives you the opportunity to show appreciation and build your brand’s credibility. Similarly, you can use other users’ content to help grow your Instagram following as well.
While reposting user-generated content can be tricky, it’s not impossible. If the original user has mentioned your brand in their story, you can repost the content from that account. You can do so by selecting the “Add to your Story” prompt in the direct message. Alternatively, you can mention the original user’s profile name to mention them in your repost, which will link back to their profile.
