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How Much Was Twitter Worth?
If you’ve recently been wondering how much Twitter was worth, you’re not alone. Twitter is a popular social networking service that has grown in popularity over the past few years. The company previously operated the microblogging service Vine, as well as the livestreaming service Periscope. In this article, we’ll look at Twitter’s ad revenue and net worth, as well as Elon Musk’s recent bid to buy Twitter.
Elon Musk’s offer to buy Twitter
Elon Musk’s offer to purchase Twitter is drawing a lot of controversy. It’s not clear why Musk’s offer was rejected, but Twitter executives weren’t happy with it. Some blame it on spam accounts, but it’s not just that. Read also : The Best Moments of 2017. Elon Musk’s past actions, including embracing extremists and making poor business decisions, have also contributed to Twitter’s troubles. One media watchdog, Angelo Carusone, said that Musk’s erratic behavior is the reason behind the Twitter deal collapse.
Although Twitter employees were disgruntled with Musk’s offer, many expressed their disappointment with the board’s decision. A few even shared nihilistic memes on the company’s Slack message board. Others were grimly determined. Twitter’s founder, Evan Williams, even tweeted that he hoped Musk’s antics would end. Musk’s offer to buy Twitter will give him the opportunity to make his own decisions.
Twitter’s financial performance
The slowdown in user growth has negatively affected Twitter’s financial performance. While Twitter continues to beat financial expectations, the company’s logged-in audience growth is slowing. While Twitter can increase its bottom line through new advertising venues and improved products, it must re-ignite its user growth. This may interest you : How to Grow Twitter Organically. This slowdown in user growth is one of the reasons why Twitter’s shares have fallen. This article will discuss some of the factors that are negatively impacting Twitter’s financial performance.
The size of the Twitter user base gives it a distinct cost advantage. As Twitter has more than 160,000 advertisers, its fixed costs are nearly the same no matter how many users are active on the site. As such, any new company in the space would have to compete with high per-user costs, which will hurt its profitability. For this reason, Twitter’s management should focus on improving its business model instead of expanding into new business areas.
Its ad revenue
While Twitter earns the bulk of its ad revenue from brand awareness campaigns, these types of ads are more difficult to measure than those that push for a direct response or a targeted audience. Nonetheless, the company has tried for years to make its platform a more measurable destination for sales and has recently overhauled its ad server to meet the demands of advertisers. See the article : What is Elon Musk Doing With Twitter?. For example, it has allowed advertisers to include shopping catalogs in their ads.
The ad revenue on other publishers’ properties grew by only 7 percent in the third quarter, and it declined by 11 percent year over year. Twitter’s own properties also saw revenue decline. Twitter is working to implement subscriptions to entice advertisers back to its platform. Overall, Twitter has made more than $683 million in ad revenue. Despite the slowdown, the social media giant’s growth rate has improved in recent quarters.
Its net worth
As of January 2022, Twitter has a net worth of $35 billion. Twitter revenue for the year topped $5.08 billion, with Q4 revenue totaling $1.57 billion. The company’s revenue from advertising jumped 39% year-over-year, to $885 million in the US and $683 million internationally. Overall ad engagement increased by 29 percent, and revenue from mobile networking accounted for 88 percent of the company’s net worth.
In 2009, Twitter’s net income reached $1.48 billion. However, the company lost 41% of its revenue from 2009 to 2010 on a constant-currency basis. In January 2022, the company’s app was ranked #36 on Google Play Rank in the U.S., and #4 in the social category. Despite these losses, Twitter’s net worth is still high. In fact, it’s expected to debut on the New York Stock Exchange in 2013, making it a $31 billion company in the open market.
