Contents
How Much Does a Twitter Business Account Cost?
You can set the maximum budget and daily budget of your ads. With the maximum bid, you have complete control over your ad spending, and the daily budget gives Twitter the power to bill you for ad engagements. The target audience can be selected under the details tab. Generally, a target audience of a business’s product or service will be less expensive than the average user. Twitter’s average daily cost for ad placement is $1.33. In order to set a target audience, you have to choose the ad type, audience, and location.
Promote Mode costs $99 per month
If you’d like to run a highly-targeted campaign on Twitter, consider using Promote Mode, a new automated advertising tool from Twitter. This service, similar to Facebook‘s “boost post” button, is a paid, monthly service that automatically promotes user tweets. Promote Mode costs $99 per month and automatically promotes tweets from your account with each new one. It also targets the same audience as your daily campaign, but excludes retweets, replies, and quote tweets.
Promote Mode is available for businesses that use Twitter for Business. It can be used for a variety of advertising campaigns, including paid campaigns. For a monthly fee of $99, you can promote ten tweets on Twitter. Read also : How Old Is Twitter?. To get the most out of Promote Mode, however, you should post at least ten times a day. However, make sure that these tweets are valuable. Avoid sending out filler content, jokes, and off-brand commentary.
Daily budget gives Twitter the power to stop showing ads for that day
Once you have set your daily budget for your Twitter Ads campaign, Twitter has the power to turn off your advertisements when it reaches it. You can choose between standard and accelerated delivery, with standard setting indicating that your ads will be shown as evenly as possible throughout the day. To see also : How to Change Privacy and Safety Settings on Twitter. The accelerated delivery option caters to campaigns that need results quickly. However, it is important to remember that this setting is not for the faint of heart.
One of the key benefits of using Twitter Ads is the ability to set a daily maximum budget and pause campaigns. Twitter will bill you only when your ads have generated enough engagement, so it is best to set a daily maximum budget and set pricing to automatic bid. This will help you win auctions faster, but you shouldn’t rely on this option for every auction.
ROI of Twitter ad campaigns
Recent studies have shown that Twitter ad campaigns can produce a 40 percent increase in ROI. Branded videos are even more effective than plain text ads and can generate up to 20% more sales. Dentsu Aegis Network analyzed four brands to determine the ROI of Twitter ad campaigns. To see also : What is No 1 Trending on Twitter?. The brands included an adult beverage manufacturer and a global athletic fashion company. Using both Twitter and Facebook, advertisers can boost brand equity and boost ROI.
Twitter’s quality score system favors tweets with high engagement rates and assigns most of their ad budget to images. Basic advertising dashboards show that ads on Twitter have a low cost per engagement, and a deeper dive into the data shows that 95% of all interactions occurred via image clicks. With such high engagement rates, it is easy to see why Twitter is such a good choice for brand-building.
Other ways to promote a Twitter business account
If you have a Twitter business account, you should start promoting it through various channels. Aside from using the promoted tweets feature, you can use other ways to promote your account. One of the best ways to get more engagement is to use hashtags. Twitter has a limit of 280 characters per tweet, but this is not a bad thing since it encourages creativity. Also, visual content has higher engagement than text-based content. And remember, it doesn’t have to be a sales pitch. Just be sure to post relevant content that is related to your business. Twitter is the perfect platform to promote sales and limited-time promotions. This way, you can get more traffic to your website.
Another way to promote your Twitter account is to use a cover photo or a logo of your company. However, the profile picture may get cropped in Twitter’s round portrait frame, so make sure to use an image that you can easily identify with. Additionally, you can also choose a name for your account. You can limit the name to 20 characters. However, this is enough for most people to easily find your business on Twitter.
