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How Many People Are Leaving Twitter?
The news that Elon Musk bought Twitter has created a debate over how many people are leaving Twitter. There were rumors of millions of Twitter users leaving but few of them actually did. A recent study published by TechCrunch, Forbes, and Newsweek revealed that Twitter has lost around 100 million users between 2012 and 2018. This statistic was reached by employing a creative method to count the number of user accounts. The article also discusses the future of the platform and whether it will become as popular as Facebook or Google.
Nielsen study shows 60% of users are leaving after a month
The recent Nielsen study on Twitter‘s retention rate revealed that 60% of new users aren’t sticking around for more than a month. This is in line with popular perceptions of Twitter. While the majority of first tweets are along the lines of, “Trying to figure out what Twitter is all about…”, the study also suggests that nearly six out of ten users fail to grasp the core concept of the social network.
The report also showed that Twitter’s retention rate is relatively low compared to the early days of social networking sites. When Facebook and MySpace launched, their retention rates were twice as high. On the same subject : Why Does My Twitter Look Different?. But as their audiences grew, their retention rates increased, and now both platforms have around 70% retention rates. That doesn’t bode well for Twitter, which is still in its early stages and will likely face a similar fate.
Taylor Swift’s account lost 15,000 followers in 48 hours
After Elon Musk bought Twitter, Taylor Swift’s Twitter account suddenly lost 15,000 followers in less than a day. She also deleted her header and avatar from her social media accounts. Even her official website is completely black. See the article : How to Use Twitter Hashtags Wisely. The reason for the loss? Taylor’s refusal to join the Israeli Defense Force. While it’s unclear how this will affect her fans, it’s unlikely to hurt her career.
The loss of Twitter followers is not a new phenomenon. Popular Twitter accounts have been losing followers ever since Musk purchased the platform for $43 million. Several celebrities, including former US president Barack Obama and pop star Katy Perry, have seen their following drop dramatically after Musk’s purchase. The hashtag #LeaveTwitter has become a trending topic. Popular Twitter accounts are often tracked by analytics sites. Taylor Swift’s Twitter account lost 15,000 followers in 48 hours after Musk’s purchase. Meanwhile, Katy Perry lost 7,000 followers after Musk’s acquisition.
Changes in twitter userbase since Elon Musk’s buyout
Tweets relating to Elon Musk’s recent buyout of Twitter have sparked a firestorm of controversy. Hundreds of thousands of users have withdrawn from the service, and Musk himself has been accused of censoring the service. To see also : How to Mass Unfollow on Twitter. Twitter says the changes were caused by “organic deviations” from its userbase. But what is the exact nature of Elon Musk’s buyout?
According to the social media platform’s own statistics, it has gained 141,566 followers in a day, up from his daily average of 5,406. Similarly, Florida Gov. Ron DeSantis’ following increased by nearly 141,000 in one day, compared to an average gain of five hundred followers a day. Meanwhile, Republican Rep. Matt Gaetz’s account has gained ninety thousand new followers since Musk bought it.
Moreover, Twitter has faced accusations of not properly dealing with automated accounts. In response to these allegations, the company said it estimates that less than five percent of its daily active users are spam bots. The company has previously said that such numbers are estimates and should not be regarded as factual. Musk’s tweets, however, reflect his preliminaries and are not indicative of the true nature of the controversy.
Growth of other social media platforms
In the past decade, many once-dominant platforms have faded into obscurity. MySpace briefly eclipsed Google as the most visited website. However, the major platforms have undergone substantial changes. Twitter, for example, did not allow users to post videos, but today, more than half of its content is visual. Other social media platforms have largely mirrored this change. And while Twitter hasn’t stopped growing, growth in other platforms is likely to continue.
In terms of user motivations, Instagram and Snapchat have a variety of advantages over Twitter. The app is convenient and has a medium appeal, and it can be used for self-expression, self-documentation, social interaction, and sharing information. But if people leave Twitter, what will happen to their use of other social media platforms? How will that affect the growth of each platform? In the next few years, we will be able to determine if these platforms will replace Twitter.
