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3 Types of Targeting in Facebook
When you’re running ads on Facebook, you’ll have to choose between Custom audiences, Lookalike audiences, and Saved audiences. Facebook targeting allows you to reach a specific group of people based on their interests. It’s a great way to build brand awareness, and reach people you’d never reach otherwise. Here are some of the benefits of using these audiences:
Custom audiences
If you’re in the market for a new website, you can use Facebook Custom Audiences to target a specific group of people with similar characteristics to your existing customers. You can also use Lookalike Audiences to target users who have previously engaged with your Facebook page and may convert to buyers. Read also : How Do I Get My Facebook Account Back?. You can also create Lookalike Audiences using a seed audience and then specify multiple levels of similarity.
For e-commerce sites, you can use a Custom Audience that consists of people who have viewed your product page or joined your newsletter. These people are highly likely to be interested in discounts, which can help you increase conversion rates. For freemium websites, case studies and testimonials can be helpful in increasing conversions. For ad campaigns targeting primarily interested in freemium users, you may want to consider a Custom Audience that is made up of people who have joined your mailing list but have not purchased anything yet.
Another kind of Custom Audience is Offline Activity. This allows you to target people based on their offline activity and syncing it with Facebook. This can be an especially valuable way to target those who are likely to be interested in products that you’ve already promoted. For example, a brand that develops retirement communities in the UK may want to target people who visited their physical stores, and use this audience type to target them.
Lookalike audiences
There are 3 types of targeting in Facebook. You can use Lookalike Audiences or your website visitors to advertise on their page. Using lookalike audiences is a good way to find new acquisitions. Facebook prioritizes similarity over location, but this does not mean that the lookalike audience is equally distributed across different locations. See the article : Is 1 Facebook Way a Real Address?. In one example, sunglasses retailer 9FIVE extended a campaign to Canada and Australia. Advertisers targeted these regions by creating unique dynamic ads. The results were impressive, lowering their cost per acquisition by 40% and achieving a 3.8x ROI.
Lookalike audiences are segments of people who have similar characteristics to your current customers. Using lookalike audiences is a great way to expand your reach and improve conversions. They share common traits with your existing audiences and are easy to use. You can even use your existing ads with these audiences. This is a great way to get started with your Lookalike campaign with little effort, as it will automatically show you the most relevant creative.
Lookalike audiences can be created based on several actions performed by your existing customers. Facebook uses data from website visitors to create custom audiences based on their behavior. You can create up to 500 lookalike audiences from your source audience. By using your existing data, you can easily target a new audience in Facebook. But how do you build a lookalike audience? You can build a seed audience with a pixel and a Facebook fan base.
Saved audiences
Saving an audience is an effective way to save the data you need to market to the people you already know. You can create a saved audience by choosing a common list of audience information and clicking on the “Save this audience” icon. To see also : How to Change My Name on Facebook. This audience will be available to you in the Ads Manager, and you can edit it as you like. It is best to save audiences that you use often, as they can be easily managed and customized to suit your needs.
Using custom audiences is one of the best ways to reach out to qualified leads and increase your conversion rate. You can choose a lookalike audience based on the characteristics of your existing target market, and Facebook will use this to find people who are similar to your existing audience. These people have already shown interest in your products or services, and you can use these people to remarket to them. Facebook’s algorithm is getting smarter, and you can easily create custom audiences to target people who have similar characteristics to your existing audience.
You can also create a Saved Audience using your Facebook page. Facebook uses an algorithm to match accounts that have similar interests, and you can create a Facebook Lookalike Audience by collecting data from a website or email list. This will ensure that your ads are shown to the right people in the right place. But remember that Facebook requires at least 100 people in your target location to use this feature.
