{"id":9283,"date":"2022-07-13T06:57:03","date_gmt":"2022-07-13T06:57:03","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=9283"},"modified":"2022-07-13T06:57:03","modified_gmt":"2022-07-13T06:57:03","slug":"how-to-create-a-youtube-video-for-marketing-purposes","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes","title":{"rendered":"How to Create a YouTube Video For Marketing Purposes"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1dcdd68fceb\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a1dcdd68fceb\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1dcdd68fceb\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes\/#How_to_Create_a_YouTube_Video_For_Marketing_Purposes\" title=\"How to Create a YouTube Video For Marketing Purposes\">How to Create a YouTube Video For Marketing Purposes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes\/#Editing_your_video\" title=\"Editing your video\">Editing your video<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes\/#Adding_a_watermark\" title=\"Adding a watermark\">Adding a watermark<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes\/#Getting_the_perfect_shot\" title=\"Getting the perfect shot\">Getting the perfect shot<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes\/#Creating_a_CTA\" title=\"Creating a CTA\">Creating a CTA<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes\/#Optimizing_within_the_YouTube_platform\" title=\"Optimizing within the YouTube platform\">Optimizing within the YouTube platform<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Create_a_YouTube_Video_For_Marketing_Purposes\"><\/span>How to Create a YouTube Video For Marketing Purposes<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/WVCVt6P.png\" alt=\"how to create youtube video\">  <\/p>\n<p>You may be wondering how to create a YouTube video for marketing purposes. Here are some tips that can help you get started:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Editing_your_video\"><\/span>Editing your video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve been wondering how to add audio to your YouTube video, there are a couple of steps that will help you do that. To begin, you must access the video&#8217;s settings in YouTube&#8217;s editing platform. You can either use the built-in microphone or an external one. Once you&#8217;ve set the settings, you should click the green record button and the gray Close button. Once you&#8217;ve done that, YouTube will start recording your video. It will then preview and upload the video.<\/p>\n<p>The next step is to select the video editing software that you want to use. Most editing programs allow you to superimpose text on your video. In most cases, you will want to include your website URL and a toll-free number. Most editing programs also allow you to add text layers to your video. Text layers are typically added at the start and end of the video. Once you have the basic steps in place, you can begin adding additional effects and special effects.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_a_watermark\"><\/span>Adding a watermark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several ways to add a watermark to your YouTube videos. You can upload a PNG file for your watermark and set the time and location when it displays. To add your watermark to your video, visit the YouTube Studio and click the Branding tab. In this section, you can upload the watermark image and set its duration. Once uploaded, make sure your watermark is in good standing.<\/p>\n<p>A watermark is a small image or logo that appears when someone plays your video on YouTube. This image or logo immediately associates the video with your brand, which is beneficial for both you and the viewer. Additionally, a watermark is a shortcut to your YouTube channel, so users may choose to subscribe to your channel. Adding a watermark to YouTube videos can increase traffic to your channel and other video content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Getting_the_perfect_shot\"><\/span>Getting the perfect shot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lighting is an important part of a YouTube video, and it&#8217;s essential to plan your shooting environment. Proper lighting can enhance the quality of your footage and prevent unpleasant shadows or echos. Luckily, there are a variety of inexpensive ways to create professional-looking lighting for your video. Listed below are tips to get the best lighting for your YouTube video. Use the tips above to get the perfect shot!<\/p>\n<p>First, you need to have a clear idea of what you want to say. In most cases, the audience won&#8217;t be able to read or hear everything you have to say. Ideally, your video should be about 15 seconds long. But if you&#8217;re not sure how long to film, you can start with a brief introduction. A good introduction should capture a viewer&#8217;s attention, and then move on to the body of content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_CTA\"><\/span>Creating a CTA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your YouTube video&#8217;s CTA should make it clear what you want your viewers to do. For example, if you&#8217;re selling a product on Kickstarter, your CTA should tell viewers to donate to your campaign. Make sure that your CTA is easily recognizable and easy to click. If possible, put it in a prominent, high-contrast area of the video. You can also use an arrow to point viewers to the CTA area. These little tweaks can make a big difference in the effectiveness of your overall message.<\/p>\n<p>You can also include your CTA in the description section of your video. Many people read this section of a video before or after watching it. It&#8217;s important to make this section of your video easily accessible to viewers, as they are more likely to read it if you include it. For example, a popular cover video on YouTube may have a big &#8220;subscribe&#8221; button on the end. In addition, include verbal cues to encourage viewers to follow the link, such as &#8220;check out more videos by this artist.&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimizing_within_the_YouTube_platform\"><\/span>Optimizing within the YouTube platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A successful optimization strategy will help you harness the power of the YouTube platform to promote your video content. Metadata, or the information about your video, plays a vital role in YouTube&#8217;s indexing process. Optimized metadata will boost your video&#8217;s visibility in search, suggested videos, and ad-serving. Here are three ways to optimize metadata for your YouTube video:<\/p>\n<p>Write a keyword-rich description. The title of your video should be less than 100 characters, and contain keywords directly related to the content. In the description, include keywords that pitch the benefits of watching your video. Your title should be short and easy to read, too. Remember that the title will be seen by more people than your video itself. Make sure that your title and description are relevant to your video and include your brand name, a link, and other key information about the content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Create a YouTube Video For Marketing Purposes You may be wondering how to create a YouTube video for marketing purposes. Here are some tips that can help you get started: Editing your video If you&#8217;ve been wondering how to add audio to your YouTube video, there are a couple of steps that will [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a YouTube Video For Marketing Purposes - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a YouTube Video For Marketing Purposes\" \/>\n<meta property=\"og:description\" content=\"How to Create a YouTube Video For Marketing Purposes You may be wondering how to create a YouTube video for marketing purposes. Here are some tips that can help you get started: Editing your video If you&#8217;ve been wondering how to add audio to your YouTube video, there are a couple of steps that will [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-13T06:57:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Create-a-YouTube-Video-For-Marketing-Purposes_9283.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes\",\"name\":\"How to Create a YouTube Video For Marketing Purposes - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-13T06:57:03+00:00\",\"dateModified\":\"2022-07-13T06:57:03+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create a YouTube Video For Marketing Purposes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Create a YouTube Video For Marketing Purposes - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes","og_locale":"en_US","og_type":"article","og_title":"How to Create a YouTube Video For Marketing Purposes","og_description":"How to Create a YouTube Video For Marketing Purposes You may be wondering how to create a YouTube video for marketing purposes. Here are some tips that can help you get started: Editing your video If you&#8217;ve been wondering how to add audio to your YouTube video, there are a couple of steps that will [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes","og_site_name":"Zeru","article_published_time":"2022-07-13T06:57:03+00:00","og_image":[{"width":1536,"height":1152,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Create-a-YouTube-Video-For-Marketing-Purposes_9283.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes","url":"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes","name":"How to Create a YouTube Video For Marketing Purposes - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-13T06:57:03+00:00","dateModified":"2022-07-13T06:57:03+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-create-a-youtube-video-for-marketing-purposes#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Create a YouTube Video For Marketing Purposes"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/9283"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=9283"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/9283\/revisions"}],"predecessor-version":[{"id":9284,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/9283\/revisions\/9284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/10449"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=9283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=9283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=9283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}