{"id":9044,"date":"2022-07-13T06:45:05","date_gmt":"2022-07-13T06:45:05","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=9044"},"modified":"2022-07-13T06:45:05","modified_gmt":"2022-07-13T06:45:05","slug":"how-to-make-youtube-work-for-your-business","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-make-youtube-work-for-your-business","title":{"rendered":"How to Make YouTube Work For Your Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4e7771bb450\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a4e7771bb450\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4e7771bb450\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-work-for-your-business\/#How_to_Make_YouTube_Work_For_Your_Business\" title=\"How to Make YouTube Work For Your Business\">How to Make YouTube Work For Your Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-work-for-your-business\/#Create_a_YouTube_channel\" title=\"Create a YouTube channel\">Create a YouTube channel<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-work-for-your-business\/#Write_a_good_description\" title=\"Write a good description\">Write a good description<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-work-for-your-business\/#Embedding_your_social_profile_links_in_your_cover_image\" title=\"Embedding your social profile links in your cover image\">Embedding your social profile links in your cover image<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-work-for-your-business\/#Analyzing_performance\" title=\"Analyzing performance\">Analyzing performance<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-work-for-your-business\/#Connecting_your_YouTube_account_to_other_social_media_accounts\" title=\"Connecting your YouTube account to other social media accounts\">Connecting your YouTube account to other social media accounts<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Make_YouTube_Work_For_Your_Business\"><\/span>How to Make YouTube Work For Your Business<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" alt=\"how to make youtube account\" src=\"https:\/\/i.imgur.com\/nJv2hua.jpg\"> <\/p>\n<p>Before creating your YouTube account, it is important to choose a username that reflects your personal or company brand. You can use your company name as a single word, or you can add periods or numbers to avoid being confused with someone else. YouTube also lets you create an account by using an existing business or email address. If you don&#8217;t have one, you can use one and keep using it for your business. It&#8217;s best to stick to a single username, though.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_YouTube_channel\"><\/span>Create a YouTube channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re looking for a way to attract more viewers, you should create a YouTube channel. You can do so by uploading videos about your brand or business. Creating a YouTube channel also offers you a chance to market your other social media accounts. To get started, you should fill out a profile and a channel description that explain who you are and what your business offers. In addition to a description, you can also include links to your website and social media networks.<\/p>\n<p>Next, customize your channel&#8217;s visuals. Your profile photo serves as an identification for viewers. Your profile photo is displayed beneath each video on your play page. To maximize your profile photo&#8217;s impact, use an image with a minimum size of 98 x 98 pixels. Also, consider uploading a banner image that conveys your brand&#8217;s message. YouTube recommends using an image with a resolution of 2048 x 1152 pixels.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Write_a_good_description\"><\/span>Write a good description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most important things you should do when creating a YouTube account is to write a good description for each video. This will help people find your video, so make sure you include keywords and natural language. Here are some tips to write a good description. Read them and make the most of your video! Also, make sure you check out YouTube Analytics to see where your video is getting the most traffic.<\/p>\n<p>When creating a YouTube channel, you need to include a description that explains your channel&#8217;s purpose. It&#8217;s like a self-introduction, but in this case, you&#8217;re inviting your viewers to join your channel. This information should be catchy and contain the main message of your video. Keep in mind that there&#8217;s a character limit of 1,000 characters, so make sure to use keywords that are relevant to your content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Embedding_your_social_profile_links_in_your_cover_image\"><\/span>Embedding your social profile links in your cover image<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Embedding your social profile links in the cover image of your YouTube account is a great way to generate more traffic to your videos. Your profile photo will appear in the news feed, on your profile, and next to your link in the &#8220;Who to follow&#8221; box. Your profile photo is your brand&#8217;s logo, and is visible virtually everywhere. But unlike your profile photo, your cover image is only visible to visitors when they click to see your profile. So it&#8217;s important to choose a cover photo that represents your brand well.<\/p>\n<p>To embed your social profiles into your YouTube account banner, simply go to the basic information page of your channel. The third tab at the top of the page is labelled &#8220;Basic Info&#8221;. Here you can edit your channel&#8217;s name, URL, and contact information. Using the &#8220;Add Link&#8221; option, you can add links to your social profile pages, web page, or both.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analyzing_performance\"><\/span>Analyzing performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to improve your video promotion strategies, you can start by analyzing your YouTube account&#8217;s statistics. YouTube Analytics provides you with essential audience information. Among other things, it shows how many unique visitors your videos receive, how long people spend watching them, and where they found your videos. You can even compare watch time data to see when your videos get the best views. Once you know the key metrics for your video promotion, you can optimize your videos for higher visibility and more viewers.<\/p>\n<p>YouTube analytics provide useful insights into your YouTube campaigns. These insights can improve your video SEO, as well as recommend improvements. For example, if you use the Vidooly tool, you can see how many viewers have watched your videos and what keywords they used. You can also improve your videos&#8217; metadata and tags, which will help them rank better in YouTube keyword searches. To get started, you need to sign up for a free account.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Connecting_your_YouTube_account_to_other_social_media_accounts\"><\/span>Connecting your YouTube account to other social media accounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you have a YouTube channel, you&#8217;ve probably heard of the importance of connecting your account with your other social media accounts. These sites help you attract followers, as well as share your content. If you want to make your videos more appealing to viewers, you can embed them in your website. YouTube allows you to embed videos in many places, including websites, so you should take advantage of this feature. Here are the steps for connecting your YouTube account to other social media accounts.<\/p>\n<p>To connect your YouTube account to other social media accounts, first sign into your YouTube account and click on &#8220;Videos&#8221; or &#8220;PlayLists.&#8221; From there, select &#8220;Edit Video&#8221; and paste the link to your YouTube video. Once you&#8217;ve done that, log into your Instagram account. Choose a post related to your YouTube video. Then, tap the three-dot icon in the top right corner. Then, paste the URL to your YouTube video into the description box and click &#8220;Save&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Make YouTube Work For Your Business Before creating your YouTube account, it is important to choose a username that reflects your personal or company brand. You can use your company name as a single word, or you can add periods or numbers to avoid being confused with someone else. 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