{"id":7525,"date":"2022-07-13T04:44:44","date_gmt":"2022-07-13T04:44:44","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=7525"},"modified":"2022-07-13T04:44:44","modified_gmt":"2022-07-13T04:44:44","slug":"how-to-make-youtube-channel-the-basics","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics","title":{"rendered":"How to Make YouTube Channel &#8211; The Basics"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1b112a68c48\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a1b112a68c48\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1b112a68c48\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics\/#How_to_Make_YouTube_Channel_-_The_Basics\" title=\"How to Make YouTube Channel &#8211; The Basics\">How to Make YouTube Channel &#8211; The Basics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics\/#Create_a_YouTube_channel\" title=\"Create a YouTube channel\">Create a YouTube channel<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics\/#Post_videos_regularly\" title=\"Post videos regularly\">Post videos regularly<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics\/#Optimize_your_channel\" title=\"Optimize your channel\">Optimize your channel<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics\/#Select_a_banner_image\" title=\"Select a banner image\">Select a banner image<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics\/#Add_a_link_to_your_channel\" title=\"Add a link to your channel\">Add a link to your channel<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics\/#Create_a_YouTube_channel_trailer\" title=\"Create a YouTube channel trailer\">Create a YouTube channel trailer<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Make_YouTube_Channel_-_The_Basics\"><\/span>How to Make YouTube Channel &#8211; The Basics<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" alt=\"how to make youtube channel\" src=\"https:\/\/i.imgur.com\/JAilhZH.jpg\"> <\/p>\n<p>If you have a YouTube channel and are unsure how to start, this guide can help. This article focuses on the basics of making a channel, posting videos, optimizing your page, and choosing a banner image. There are many resources on the internet for making your own YouTube channel, so don&#8217;t get overwhelmed and give it a shot! You will soon be on your way to a successful YouTube channel!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_YouTube_channel\"><\/span>Create a YouTube channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you have completed the first steps in creating your YouTube channel, the next step is to customize it with imagery that matches your brand. Your profile photo serves as the image your viewers see below your videos when they visit the play page, so you should upload a high-resolution image. Your banner image is another opportunity to convey your brand, so use an image with a minimum size of 2048 x 1152 pixels.<\/p>\n<p>Your content should include SEO-friendly keywords. You should also include a banner on your YouTube channel that sits at the top of the page. You should also consider investing in an external microphone or ring light. You can get some inexpensive equipment and upgrade it as your channel grows. Make sure to upload new videos regularly. You can even schedule your new videos. Keeping an eye on analytics is another good idea. It helps you gauge which videos are attracting the most interest.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Post_videos_regularly\"><\/span>Post videos regularly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The key to posting videos regularly is to keep your subscribers interested. While many YouTubers are tempted to post every day, this doesn&#8217;t make sense. People are less likely to watch a cancelled TV show if there are long gaps between episodes. Instead, make your content relevant to what your viewers are interested in. Keep the schedule simple, and you&#8217;ll find that you&#8217;ll post more frequently and receive more subscribers.<\/p>\n<p>Create a series of videos that have the same theme or message. Then, alternate between publishing videos every day or posting them at irregular intervals. You can even make one video public and share it privately. For example, if you want to post a video highlighting your pet&#8217;s kittens, you could upload a video every three weeks. Alternatively, if you want to post a video promoting your business, you can set it as an instant Premiere.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimize_your_channel\"><\/span>Optimize your channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many ways to optimize your YouTube channel. You don&#8217;t need video production or design skills to do it. You can make minor changes to your video that will increase its appeal. With the right knowledge, you can be a YouTube marketing pro in no time. This article will walk you through the most important ways to optimize your YouTube channel for business. If you want to improve your channel and make it more visible to your target audience, you should do the following:<\/p>\n<p>An optimized YouTube channel has three main components: an attractive home page, a clear title, and video metadata. The first two components help your videos be indexed and viewed by YouTube&#8217;s algorithms. The latter is especially important if you want to maximize your ad serving and promotion potential. A video description is essential as it helps viewers better understand the subject matter of your videos. An optimized channel will populate the first section with the most popular videos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Select_a_banner_image\"><\/span>Select a banner image<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to select a banner image for your YouTube channel, you will need to upload it to the platform. After you&#8217;ve uploaded it, you can adjust it based on your preferences. You can find an array of banner templates at sites like Canva. You can also take the help of a professional designer to create a custom image that fits the style of your YouTube channel. This is one of the most crucial steps in growing a YouTube channel.<\/p>\n<p>Before you start uploading your YouTube banner, you need to choose a file with dimensions that will fit the format of YouTube. Generally, you need to upload a file that&#8217;s no more than 6MB. You can also use a photo editor to customize your image. Once you&#8217;ve selected a file, you can edit its size. YouTube requires the banner to be at least 2048 x 1152 px with a 16:9 aspect ratio. You can add your logo and other brand assets to the image. If you&#8217;d rather not make a new banner, you can use the default one.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Add_a_link_to_your_channel\"><\/span>Add a link to your channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can add a link to your YouTube channel from your end screen. You can also add a link to your latest video, best related videos, or playlists. In order to add a link to your channel, select &#8220;Content&#8221; from the left-hand menu. Next, paste the link into the &#8220;Description&#8221; box. If you&#8217;ve made a video with a URL, add a link in the video description.<\/p>\n<p>YouTube has two new ways to add clickable links to your videos. The first option is through the YouTube Partner Program, but that has limitations. Directly adding links to your videos will give you more freedom and allow you to link to sites that are not listed as associated websites. You can even include a link in the video description if you don&#8217;t want your channel to look like a promotional video. However, if you don&#8217;t want to use the Partner Program, add your link to your channel&#8217;s description instead.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_YouTube_channel_trailer\"><\/span>Create a YouTube channel trailer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How do you create a YouTube channel trailer? Creating an engaging trailer is crucial for channel marketing. Videos should have a unique message and should not exceed a minute. The longer the trailer, the less likely viewers will watch it. To ensure your videos are received well by the right audience, follow these tips. After creating your YouTube channel trailer, upload and publish it to YouTube! The results will speak for themselves! Here are some tips for making your YouTube channel trailer stand out from the crowd!<\/p>\n<p>A good YouTube channel trailer will attract people to subscribe to your channel. This is essentially your elevator pitch. In the short video, you should try to convince viewers that they want to subscribe to your channel and watch your videos. Using a call-to-action in your video can help you get more views in 2022. The call-to-action should be clear. The more people who subscribe to your channel, the higher your chances of seeing an increase in views.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Make YouTube Channel &#8211; The Basics If you have a YouTube channel and are unsure how to start, this guide can help. This article focuses on the basics of making a channel, posting videos, optimizing your page, and choosing a banner image. There are many resources on the internet for making your own [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make YouTube Channel - The Basics - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make YouTube Channel - The Basics\" \/>\n<meta property=\"og:description\" content=\"How to Make YouTube Channel &#8211; The Basics If you have a YouTube channel and are unsure how to start, this guide can help. This article focuses on the basics of making a channel, posting videos, optimizing your page, and choosing a banner image. There are many resources on the internet for making your own [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-13T04:44:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Make-YouTube-Channel-The-Basics_7525.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1255\" \/>\n\t<meta property=\"og:image:height\" content=\"692\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics\",\"name\":\"How to Make YouTube Channel - The Basics - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-13T04:44:44+00:00\",\"dateModified\":\"2022-07-13T04:44:44+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Make YouTube Channel &#8211; The Basics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Make YouTube Channel - The Basics - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics","og_locale":"en_US","og_type":"article","og_title":"How to Make YouTube Channel - The Basics","og_description":"How to Make YouTube Channel &#8211; The Basics If you have a YouTube channel and are unsure how to start, this guide can help. This article focuses on the basics of making a channel, posting videos, optimizing your page, and choosing a banner image. There are many resources on the internet for making your own [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics","og_site_name":"Zeru","article_published_time":"2022-07-13T04:44:44+00:00","og_image":[{"width":1255,"height":692,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Make-YouTube-Channel-The-Basics_7525.webp","type":"image\/webp"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics","url":"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics","name":"How to Make YouTube Channel - The Basics - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-13T04:44:44+00:00","dateModified":"2022-07-13T04:44:44+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-make-youtube-channel-the-basics#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Make YouTube Channel &#8211; The Basics"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/7525"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=7525"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/7525\/revisions"}],"predecessor-version":[{"id":7526,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/7525\/revisions\/7526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/8052"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=7525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=7525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=7525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}