{"id":7209,"date":"2022-07-11T16:11:23","date_gmt":"2022-07-11T16:11:23","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=7209"},"modified":"2022-07-11T16:11:23","modified_gmt":"2022-07-11T16:11:23","slug":"how-many-instagram-users-are-there","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-many-instagram-users-are-there","title":{"rendered":"How Many Instagram Users Are There?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fb8088381e6\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69fb8088381e6\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fb8088381e6\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-many-instagram-users-are-there\/#How_Many_Instagram_Users_Are_There\" title=\"How Many Instagram Users Are There?\">How Many Instagram Users Are There?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-many-instagram-users-are-there\/#12_billion_monthly_active_users\" title=\"1.2 billion monthly active users\">1.2 billion monthly active users<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-many-instagram-users-are-there\/#95_million_photos_and_videos_shared_every_day\" title=\"95 million photos and videos shared every day\">95 million photos and videos shared every day<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-many-instagram-users-are-there\/#Average_number_of_likes_per_post\" title=\"Average number of &#8216;likes&#8217; per post\">Average number of &#8216;likes&#8217; per post<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-many-instagram-users-are-there\/#Average_number_of_followers_per_account\" title=\"Average number of followers per account\">Average number of followers per account<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-many-instagram-users-are-there\/#Average_number_of_followers_per_account-2\" title=\"Average number of &#8216;followers&#8217; per account\">Average number of &#8216;followers&#8217; per account<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Many_Instagram_Users_Are_There\"><\/span>How Many Instagram Users Are There?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/nZdr1fi.png\" alt=\"how many instagram users\">  <\/p>\n<p>Those interested in Instagram and the statistics behind it may be curious about how many people use it. Currently, it has more than 1.2 billion monthly active users and 95 million photos and videos are shared every day. But how do we know how many people use it? And how many &#8216;likes&#8217; and &#8216;followers&#8217; do we get for each post? Read on to find out! This article will give you a brief overview of the stats behind Instagram.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_billion_monthly_active_users\"><\/span>1.2 billion monthly active users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since its launch in 2010, Instagram has rapidly grown. As of February 2019, it has over 1.2 billion monthly active users, making it one of the top social networks globally. Today, almost a quarter of all the world&#8217;s internet users access Instagram. Here&#8217;s a look at how the app will look like in 2022. Facebook bought Instagram for $1 billion in 2012.<\/p>\n<p>According to Hitwise, 8.48% of U.S. search engine users go to Facebook. Instagram has more than 300 million monthly active users, and Snapchat has more than 60 million daily active users. The company also announced that its users collectively watch more than two billion videos each day. Facebook and Instagram are rumored to reach $100 billion in value in the next five years, and LinkedIn recently hit 200 million users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"95_million_photos_and_videos_shared_every_day\"><\/span>95 million photos and videos shared every day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With more than half a billion daily users and more than 300 million monthly active users, Instagram is one of the world&#8217;s fastest growing social networks. The social network, owned by Facebook, is gaining popularity by leaps and bounds. In just five and a half years, Instagram has grown from a small startup to a billion-plus user base. With over 95 million photos and videos shared every day, it&#8217;s no wonder that it&#8217;s become so popular.<\/p>\n<p>But with over 95 billion daily posts and 4.2 billion likes per day, the app is a social media darling, proving that the app has no sign of slowing down anytime soon. Instagram has remained resilient despite its recent redesign in May, when its new app icon received a backlash from its users. It had grown accustomed to its look and feel and a redesign was not welcome news.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Average_number_of_likes_per_post\"><\/span>Average number of &#8216;likes&#8217; per post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You might be wondering how many &#8216;likes&#8217; your Instagram posts get, and how much your content is worth. While there is no one-size-fits-all answer, the average number of &#8216;likes&#8217; per post is in the range of 60-120. Here are some tips to increase your engagement rate and make your posts more appealing. First, check your results against your own account and other accounts of similar subject matter.<\/p>\n<p>When creating an Instagram account, make sure you choose the right metrics. The goal is to get a lot of &#8216;likes&#8217; on every post. However, it is important to remember that engagement does not necessarily mean &#8216;likes&#8217;. A high number of &#8216;likes&#8217; is a sign of a high-quality post. Using this measure can help you plan your strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Average_number_of_followers_per_account\"><\/span>Average number of followers per account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a lot of factors that determine the average number of followers per Instagram account. While Instagram users can have as few as seven thousand followers, the amount of following an account has to have a relationship with the content and personality of the user. In addition, it is crucial to compare an account&#8217;s followers to its competitors. By doing so, you can find out if the content of your account is similar to theirs.<\/p>\n<p>For example, the most followed category in the UK is Publishers. Next, is Geography, with 17k followers. Third in North America is Government Agencies, while fourth place goes to Creators and Celebrities. Similarly, the number of Instagram followers for these categories is higher than those of most other industries. However, the average number of followers per Instagram account is lower for some sectors, such as publishers. Despite its low number, many businesses have found success in using the platform to share their work.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Average_number_of_followers_per_account-2\"><\/span>Average number of &#8216;followers&#8217; per account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using the &#8216;average&#8217; follower count to determine whether your account has a successful marketing campaign can be misleading. In reality, the average number of &#8216;followers&#8217; per Instagram account is around 150. However, it is important to remember that the number of followers is irrelevant if you are using the social media platform solely for personal use. If you are using it to promote a product or service, you should focus on higher follower counts, which are indicative of higher quality content.<\/p>\n<p>The first category with the highest average number of followers is Publishers. They have nearly 80 million followers on the platform. The next most popular category is Auto Dealers, with 22K followers. The fourth most popular category is Geography, followed by Nonprofits, Religious Organizations, and Personal Goods and General Merchandise Stores. For the 4th consecutive year, the most popular Instagram account is @instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Many Instagram Users Are There? Those interested in Instagram and the statistics behind it may be curious about how many people use it. Currently, it has more than 1.2 billion monthly active users and 95 million photos and videos are shared every day. But how do we know how many people use it? And [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Many Instagram Users Are There? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-many-instagram-users-are-there\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Many Instagram Users Are There?\" \/>\n<meta property=\"og:description\" content=\"How Many Instagram Users Are There? 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