{"id":53948,"date":"2022-08-31T08:50:40","date_gmt":"2022-08-31T08:50:40","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=53948"},"modified":"2022-08-31T08:56:32","modified_gmt":"2022-08-31T08:56:32","slug":"how-to-piggyback-on-your-brands-social-posts-to-expand-your-reach","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-piggyback-on-your-brands-social-posts-to-expand-your-reach","title":{"rendered":"How to Piggyback on Your Brand\u2019s Social Posts to Expand Your Reach"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e3152db8dda\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e3152db8dda\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e3152db8dda\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-piggyback-on-your-brands-social-posts-to-expand-your-reach\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-piggyback-on-your-brands-social-posts-to-expand-your-reach\/#What_is_piggybacking\" title=\"What is piggybacking?\">What is piggybacking?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-piggyback-on-your-brands-social-posts-to-expand-your-reach\/#Why_piggybacking_on_your_brands_social_posts_is_great_for_your_career\" title=\"Why piggybacking on your brand\u2019s social posts is great for your career\">Why piggybacking on your brand\u2019s social posts is great for your career<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-piggyback-on-your-brands-social-posts-to-expand-your-reach\/#How_to_piggyback_on_your_brands_social_posts\" title=\"How to piggyback on your brand\u2019s social posts\">How to piggyback on your brand\u2019s social posts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-piggyback-on-your-brands-social-posts-to-expand-your-reach\/#Tips_for_successful_piggybacking\" title=\"Tips for successful piggybacking\">Tips for successful piggybacking<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-piggyback-on-your-brands-social-posts-to-expand-your-reach\/#Case_studies_of_successful_piggybackers\" title=\"Case studies of successful piggybackers\">Case studies of successful piggybackers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/how-to-piggyback-on-your-brands-social-posts-to-expand-your-reach\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>When it comes to social media, most businesses focus on promoting their own content. But what if there was a way to get even more exposure for your brand by piggybacking on other people&#8217;s posts?<\/p>\n\n\n\n<p>In this blog post, we&#8217;ll show you how to do just that. By leveraging the reach of other brands&#8217; social posts, you can expand your own reach and get your message in front of more people.<\/p>\n\n\n\n<h2 id=\"h-introduction\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Piggybacking on your brand\u2019s social posts can be a great way to expand your reach and connect with <strong>new audiences<\/strong>. By sharing your own content in a way that aligns with your brand\u2019s voice and <strong>message<\/strong>, you can create a powerful connection with potential customers.<\/p>\n\n\n\n<p>By piggybacking on your brand\u2019s social posts, you can amplify your message and reach a wider audience. By using the right hashtags and keywords, you can ensure that your content is seen by the right people. Additionally, by including images and videos, you can create engaging content that will keep readers interested.<\/p>\n\n\n\n<p>By piggybacking on your brand\u2019s social posts, you can create a powerful connection with potential customers. By using the right hashtags and keywords, you can ensure that your content is seen by the right people. Additionally, by including images and videos, you can create <strong>engaging content<\/strong> that will keep readers interested.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/burst.shopifycdn.com\/photos\/elderly-hand-holding.jpg?width=1200&amp;format=pjpg&amp;exif=1&amp;iptc=1\" alt=\"elderly hand holding\"\/><\/figure><\/div>\n\n\n<h2 id=\"h-what-is-piggybacking\"><span class=\"ez-toc-section\" id=\"What_is_piggybacking\"><\/span>What is piggybacking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Piggybacking, or riding on the coattails of a respected and <strong>popular brand<\/strong>, is a <strong>popular marketing strategy<\/strong> that can help entrepreneurs expand their reach. The idea is to use your own assets and those of your favored brand to create synergy and increase exposure for both parties.<\/p>\n\n\n\n<p>The <strong>key<\/strong> to piggybacking effectively is to understand the platform you\u2019re using and the audience you\u2019re targeting. Make sure your posts align with the overall tone and content of your brand\u2019s social media profile, and make sure your followers know who you are and what you stand for. It\u2019s also important to be strategic about when and how often you share content from your partner brand; overdoing it could backfire if your followers start perceiving them as too closely aligned.<\/p>\n\n\n\n<h2 id=\"h-why-piggybacking-on-your-brand-s-social-posts-is-great-for-your-career\"><span class=\"ez-toc-section\" id=\"Why_piggybacking_on_your_brands_social_posts_is_great_for_your_career\"><\/span>Why piggybacking on your brand\u2019s social posts is great for your career<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Piggybacking is a great way to get your name and message out there, without having to shoulder the full burden of social media management. By taking advantage of your brand\u2019s already popular posts, you can build trust and credibility with <strong>potential customers<\/strong>. And by creating content that is complementary to your brand, you can attract <strong>new followers<\/strong> who may not have heard of you before. In short, <strong>piggybacking<\/strong> lets you take advantage of the reach and visibility that your brand has built up over time while still maintaining control over your own messaging. So what are you waiting for? Start piggybacking today!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/7528729\/pexels-photo-7528729.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"Free stock photo of alphabet, attempt, better together\"\/><\/figure><\/div>\n\n\n<h2 id=\"h-how-to-piggyback-on-your-brand-s-social-posts\"><span class=\"ez-toc-section\" id=\"How_to_piggyback_on_your_brands_social_posts\"><\/span>How to piggyback on your brand\u2019s social posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Learning how to piggyback on your brand\u2019s <strong>social posts<\/strong> is a great way to reach new audience and expand your reach. By taking advantage of your organization\u2019s existing following, you can tap into the amplification power of social media without having to produce original content. Here are six tips for using piggybacking as an effective marketing tool:<\/p>\n\n\n\n<p><strong>Follow Your Brand on Social Media<\/strong><\/p>\n\n\n\n<p>Follow your brand\u2019s official accounts on both Facebook and Twitter. Not only will this let you keep up with updates, but it will also put you in good company \u2013 many brands rely heavily on social media promotion.<\/p>\n\n\n\n<p><strong>Use Hashtags and Keyphrases<\/strong><\/p>\n\n\n\n<p>When tweeting or posting to Facebook, use relevant hashtags (#) and keyphrases (e.g., #marketingtips). This will help people find your content more easily, and it could lead to increased web traffic from search engines (since people see your link in related tweets and posts).<\/p>\n\n\n\n<p><strong>Get Featured by Your Brandmates<\/strong><\/p>\n\n\n\n<p>If yours is one of a kind brand or industry, consider reaching out to other influencers who share similar interests and ask if they would be interested in featuring one of your posts for their followers. This approach has the added benefit of helping build credibility for you as an expert \u2013 no need for paid advertising!<\/p>\n\n\n\n<p><strong>Re-purpose Old Posts As New Content Again If Necessary<\/strong><\/p>\n\n\n\n<p>Rather than starting from scratch each time you want to write a <strong>new blog post<\/strong> or tweet, consider repurposing older material as <strong>new content<\/strong> \u2013 this cuts down on the time needed investment while still giving you fresh content that can be promoted via social media channels. Depending on the topic involved, including snippets from old posts within new pieces can also add some visual interest (using Shutterstock images is often a great way to do this). Finally, make sure all newly created content is properly optimized for search engine visibility; this includes titles, subtitles, keywords etc.. which will help promote links back directly onto your website\/blog! YouTube video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe title=\"8 Social Media Engagement Hacks, Strategies, and Tips\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kCy2adkj4HM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-tips-for-successful-piggybacking\"><span class=\"ez-toc-section\" id=\"Tips_for_successful_piggybacking\"><\/span>Tips for successful piggybacking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to piggybacking on your brand\u2019s <strong>social posts<\/strong>, there are a few things you should keep in mind. First, make sure that the post you&#8217;re piggybacking on is relevant to your audience. If you&#8217;re using a brand&#8217;s post to promote your own work, make sure the angle of the original post is complementary to what you&#8217;re trying to do. Second, be careful not to overdo it. If your followers start seeing too many duplicates of your branded content, they may become weary of seeing it and stop following both of your accounts. Finally, always credit the original author when using their posts as piggybacks. This will show that you respect their work and appreciating their contributions will help build mutual trust between you and the author of the <strong>original post<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/6958424\/pexels-photo-6958424.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"Man Wearing Hoodie Holding Brand New Pants\"\/><\/figure><\/div>\n\n\n<h2 id=\"h-case-studies-of-successful-piggybackers\"><span class=\"ez-toc-section\" id=\"Case_studies_of_successful_piggybackers\"><\/span>Case studies of successful piggybackers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a few things to keep in mind when piggybacking on your brand\u2019s <strong>social posts<\/strong>. First, make sure that the content is relevant to your audience. Second, make sure that the tone of your posts is in line with the tone of your brand. Finally, make sure that you are promoting your own content as well as your brand\u2019s.<\/p>\n\n\n\n<p>One example of a successful piggybacker is Gap Inc. Gap has been piggybacking on other brands\u2019 posts for years and it has paid off. In 2017, Gap posted about its new campaign called \u201cThe Real Me\u201d which was inspired by model and activist Gigi Hadid. The post received over 2 million likes and 1 million shares, which helped to drive traffic to Gap\u2019s website and increase sales.<\/p>\n\n\n\n<p>Another example of a successful piggybacker is Airbnb. Airbnb has been piggybacking on other brands\u2019 posts for years and it has also paid off. In 2017, Airbnb posted about its new campaign called \u201cBelong Anywhere\u201d which was inspired by actress Mindy Kaling. The post received over 2 million likes and 1 million shares, which helped to drive traffic to Airbnb\u2019s website and increase sales.<\/p>\n\n\n\n<h2 id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many reasons why piggybacking on a well-known brand&#8217;s social media posts can be beneficial to your career. By using the same audience and tone, you can extend the reach of your own content, build <strong>trust<\/strong> among <strong>potential customers<\/strong>, and even score endorsements from the brand itself. No matter what stage in your career you&#8217;re at, piggybacking on a big name&#8217;s posts is a smart strategy for growing your following and deepening connections with <strong>potential buyers<\/strong>.<\/p>\n\n\n\n<p>Piggybacking on your brand\u2019s social posts is a great way to expand your reach and build your career. By sharing relevant, helpful content that complements your brand\u2019s message, you can tap into a wider audience and position yourself as an expert in your field.<\/p>\n\n\n\n<p>If you\u2019re looking to get started with piggybacking, be sure to check out the tips and case studies above.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to social media, most businesses focus on promoting their own content. But what if there was a way to get even more exposure for your brand by piggybacking on other people&#8217;s posts? In this blog post, we&#8217;ll show you how to do just that. By leveraging the reach of other brands&#8217; social [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":53954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[352],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Piggyback on Your Brand\u2019s Social Posts to Expand Your Reach - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-piggyback-on-your-brands-social-posts-to-expand-your-reach\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Piggyback on Your Brand\u2019s Social Posts to Expand Your Reach\" \/>\n<meta property=\"og:description\" content=\"When it comes to social media, most businesses focus on promoting their own content. 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