{"id":53853,"date":"2022-08-30T15:50:51","date_gmt":"2022-08-30T15:50:51","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=53853"},"modified":"2022-08-30T15:53:14","modified_gmt":"2022-08-30T15:53:14","slug":"the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it","title":{"rendered":"The (Negative) Effects of Tweeting Links: Why You Shouldn&#8217;t Do It"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0db466ee394\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a0db466ee394\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0db466ee394\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\/#What_are_the_negative_effects_of_tweeting_links\" title=\"What are the negative effects of tweeting links?\">What are the negative effects of tweeting links?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\/#Why_does_tweeting_links_result_in_less_engagement_and_reach\" title=\"Why does tweeting links result in less engagement and reach?\">Why does tweeting links result in less engagement and reach?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\/#How_can_you_avoid_these_negative_effects\" title=\"How can you avoid these negative effects?\">How can you avoid these negative effects?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\/#What_are_some_alternative_ways_to_share_content_on_Twitter\" title=\"What are some alternative ways to share content on Twitter?\">What are some alternative ways to share content on Twitter?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\/#In_conclusion_why_you_shouldnt_tweet_links\" title=\"In conclusion: why you shouldn&#8217;t tweet links\">In conclusion: why you shouldn&#8217;t tweet links<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\/#The_final_verdict_on_tweeting_links\" title=\"The final verdict on tweeting links\">The final verdict on tweeting links<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\/#So_should_you_tweet_links_or_not\" title=\"So, should you tweet links or not?\">So, should you tweet links or not?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\/#The_bottom_line_the_pros_and_cons_of_tweeting_links\" title=\"The bottom line: the pros and cons of tweeting links\">The bottom line: the pros and cons of tweeting links<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\/#Further_Reading\" title=\"Further Reading\">Further Reading<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>If you&#8217;re an avid Twitter user, you&#8217;ve probably noticed that people often tweet links to articles, websites, and other online content. While tweeting links can be a great way to share interesting content with your followers, it can also have some negative effects. In this blog post, we&#8217;ll explore the potential downside of tweeting links and why you might want to think twice before doing it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/6132\/5930770302_939b7777dc.jpg\" alt=\"Top 10 Tips on Google+ for Photographers\"\/><\/figure><\/div>\n\n\n<h2 id=\"h-introduction\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to research by HubSpot, tweeting links can have some negative consequences. In a study of over 2 million <strong>tweets<\/strong>, they found that tweets with links received 40% fewer engagements and 190% less reach than other tweets. So if you&#8217;re thinking about tweeting links, think twice \u2013 it may not be worth the effort.<\/p>\n\n\n\n<p>There are several reasons why linking in your tweet could damage your visibility and engagement. First, Twitter limits how many characters you can use for a link, so keeping your <strong>text concise<\/strong> is key. Second, by including a link in your tweet, you&#8217;re automatically excluding potential followers who don&#8217;t use Twitter &#8211; onlyTwitter users will see your link. Finally, people retweeting or liking your tweet won&#8217;t be able to access the full URL if it&#8217;s included in the text \u2013 again reducing the chances of them stumbling on interesting content.<\/p>\n\n\n\n<p>So unless you have a really compelling reason to include <strong>links<\/strong> in your tweets (like promoting an article or blog post), it may be best to stay away from them. Watch this YouTube video (proof):<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe title=\"Is Twitter Suppressing Tweets with Links? - Don&#039;t Like the Answer? Byte Me!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3kGdSTkuR7g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-what-are-the-negative-effects-of-tweeting-links\"><span class=\"ez-toc-section\" id=\"What_are_the_negative_effects_of_tweeting_links\"><\/span>What are the negative effects of tweeting links?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to social media, one of the most popular methods is tweeting links. However, many people may not realize that tweeting links can have some negative effects. In this article, we will explore the reasons why tweeting links can have a negative impact on your <strong>social media presence<\/strong> and reach.<\/p>\n\n\n\n<p>First and foremost, tweeting links can decrease the engagement rate of your tweets. When someone clicks on a link in a tweet, it takes them away from your original tweet and to the website or page that you linked to. This can lead to a decrease in the amount of engagement that your tweet receives. In addition, if someone shares your tweet with their followers, they may not share the link because it is not relevant to their followers. This can also lead to a decrease in the reach of your tweet.<\/p>\n\n\n\n<p>Additionally, tweeting links can also have a negative impact on your reputation. When people see that you are promoting other websites or pages without properly vetting them first, they may think less of you. This could lead to a decrease in followers and <strong>engagement<\/strong> on your <strong>social media platforms<\/strong>.<\/p>\n\n\n\n<p>Overall, it is important to be careful when tweeting links as it can have a negative impact on your social media presence and reach. If you do decide to tweet links, make sure that you are doing so responsibly and with caution.<\/p>\n\n\n\n<h2 id=\"h-why-does-tweeting-links-result-in-less-engagement-and-reach\"><span class=\"ez-toc-section\" id=\"Why_does_tweeting_links_result_in_less_engagement_and_reach\"><\/span>Why does tweeting links result in less engagement and reach?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tweeting links can have a negative effect on engagement and reach. Twitter users are less likely to click through to a tweet with a link if they have seen it before. Additionally, because of the way Twitter ranks tweets, tweeted links may be buried in the timeline below other more <strong>popular tweets<\/strong>.<\/p>\n\n\n\n<h2 id=\"h-how-can-you-avoid-these-negative-effects\"><span class=\"ez-toc-section\" id=\"How_can_you_avoid_these_negative_effects\"><\/span>How can you avoid these negative effects?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a few things you can do to avoid the <strong>negative effects<\/strong> of tweeting links. First, make sure your tweets are interesting and <strong>relevant<\/strong> to your followers. Second, make sure your links are high-quality and relevant to your topic. Finally, make sure your tweets are short and to the point. These tips will help you increase engagement and reach on your tweets, which will ultimately lead to more <strong>followers<\/strong> and more traffic.<\/p>\n\n\n\n<h2 id=\"h-what-are-some-alternative-ways-to-share-content-on-twitter\"><span class=\"ez-toc-section\" id=\"What_are_some_alternative_ways_to_share_content_on_Twitter\"><\/span>What are some alternative ways to share content on Twitter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Alternative ways to share content on Twitter include using images, using Vine, and using GIFs. Images tend to be more engaging than tweets with links, and they also tend to get more retweets. Vine is a video sharing app that Twitter launched in January of this year. GIFs are also a <strong>popular way<\/strong> to share content on Twitter, and they tend to get more engagement than tweets with links.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/5591710\/pexels-photo-5591710.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"Top view of cup of coffee near bright flowers and books with pictures of butterflies\"\/><\/figure><\/div>\n\n\n<h2 id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-in-conclusion-why-you-shouldn-t-tweet-links\"><span class=\"ez-toc-section\" id=\"In_conclusion_why_you_shouldnt_tweet_links\"><\/span>In conclusion: why you shouldn&#8217;t tweet links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Do tweets with links get less engagement and less reach?<\/p>\n\n\n\n<p>There is some evidence to suggest that tweets with links may have a negative effect on engagement and reach. A study by BuzzSumo found that tweets with links receive a <strong>lower engagement rate<\/strong> than tweets without links. Additionally, the study found that tweets with links receive a <strong>lower reach<\/strong> than <strong>tweets<\/strong> without links.<\/p>\n\n\n\n<p>The reason for this may be that people are more likely to click on a tweet with a link if they are interested in the topic of the tweet. If the link is not relevant to the topic of the tweet, then the person may not be interested in clicking on it.<\/p>\n\n\n\n<p>Therefore, it is important to consider whether or not linking to your content is appropriate before you tweet it. If you think that linking to your content will have a positive effect on engagement and reach, then go ahead and do it. However, if you are not sure whether or not linking to your content is a good idea, then you should wait until you have more information before doing so.<\/p>\n\n\n\n<h3 id=\"h-the-final-verdict-on-tweeting-links\"><span class=\"ez-toc-section\" id=\"The_final_verdict_on_tweeting_links\"><\/span>The final verdict on tweeting links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <strong>final verdict<\/strong> on tweeting links:<\/p>\n\n\n\n<p>While there are some benefits to tweeting links, there are also some negative effects that should be considered before deciding to do so. Overall, it is not recommended to tweet <strong>links<\/strong> as a way to increase <strong>engagement<\/strong> and reach on Twitter.<\/p>\n\n\n\n<h3 id=\"h-so-should-you-tweet-links-or-not\"><span class=\"ez-toc-section\" id=\"So_should_you_tweet_links_or_not\"><\/span>So, should you tweet links or not?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The (Negative) Effects of Tweeting Links: Why You Shouldn&#8217;t Do ItThere are a few reasons why you should avoid tweeting links. First, linking to articles and websites can lead to a loss in engagement and reach. Second, it&#8217;s often difficult to track which links have resulted in clicks or interactions. Finally, Twitter followers may not appreciate your promotion if they know that you&#8217;re using the platform to promote your website or article.<\/p>\n\n\n\n<p>In conclusion, while there may be some benefits associated with <strong>link sharing<\/strong> on Twitter, overall it&#8217;s best to avoid doing so unless justified by a specific goal or reason.<\/p>\n\n\n\n<h3 id=\"h-the-bottom-line-the-pros-and-cons-of-tweeting-links\"><span class=\"ez-toc-section\" id=\"The_bottom_line_the_pros_and_cons_of_tweeting_links\"><\/span>The bottom line: the pros and cons of tweeting links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The bottom line is that tweeting links has some negative effects. In terms of engagement, tweets with links get less likes and retweets than those without. And in terms of reach, tweets with links tend to have fewer followers than those without.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/t4.ftcdn.net\/jpg\/04\/39\/00\/33\/360_F_439003370_nnaulnmybsH0Ra0UURkZmy8MAVRFaQeE.jpg\" alt=\"chihuahua cute dogs portrait pets pictures of dogs outdoors \"\/><\/figure><\/div>\n\n\n<h2 id=\"h-further-reading\"><span class=\"ez-toc-section\" id=\"Further_Reading\"><\/span>Further Reading<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Further Reading<\/p>\n\n\n\n<p>There are a few studies that have looked into the effects of tweeting links and the results are mixed. Some studies have found that <strong>tweets<\/strong> with links get less engagement and less reach, while other studies have found that tweets with links can actually have a positive effect on engagement and reach. It seems that there is no clear answer as to whether or not tweeting links is a <strong>good idea<\/strong>.<\/p>\n\n\n\n<p>If you&#8217;re still considering whether or not to tweet links, it&#8217;s important to consider the pros and cons of doing so. The main pro of tweeting links is that it can help promote your content. If people click on the link in your tweet, it will take them to your website or blog, which will give you more exposure.<\/p>\n\n\n\n<p>The main con of tweeting links is that it can be ineffective. If people don&#8217;t click on the link in your tweet, it won&#8217;t do any damage, but it won&#8217;t do any good either. If you&#8217;re trying to promote your content to a large audience, tweeting <strong>links<\/strong> might not be the best way to do it. Instead, try using other methods such as social media marketing or advertising.<\/p>\n\n\n\n<p>If you&#8217;re looking to maximize your engagement and reach on Twitter, avoid tweeting links. While it may be tempting to share content this way, it can actually result in less engagement and reach. There are other, more effective ways to share content on Twitter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re an avid Twitter user, you&#8217;ve probably noticed that people often tweet links to articles, websites, and other online content. While tweeting links can be a great way to share interesting content with your followers, it can also have some negative effects. In this blog post, we&#8217;ll explore the potential downside of tweeting links [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":53897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The (Negative) Effects of Tweeting Links: Why You Shouldn&#039;t Do It - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The (Negative) Effects of Tweeting Links: Why You Shouldn&#039;t Do It\" \/>\n<meta property=\"og:description\" content=\"If you&#8217;re an avid Twitter user, you&#8217;ve probably noticed that people often tweet links to articles, websites, and other online content. 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In this blog post, we&#8217;ll explore the potential downside of tweeting links [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-30T15:50:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-30T15:53:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/The-Negative-Effects-of-Tweeting-Links-Why-You-Shouldnt-Do-It_53853.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"601\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\",\"url\":\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\",\"name\":\"The (Negative) Effects of Tweeting Links: Why You Shouldn't Do It - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-08-30T15:50:51+00:00\",\"dateModified\":\"2022-08-30T15:53:14+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/the-negative-effects-of-tweeting-links-why-you-shouldnt-do-it#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The (Negative) Effects of Tweeting Links: Why You Shouldn&#8217;t Do It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. 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