{"id":53795,"date":"2022-08-30T09:49:09","date_gmt":"2022-08-30T09:49:09","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=53795"},"modified":"2022-08-30T09:50:58","modified_gmt":"2022-08-30T09:50:58","slug":"can-instagram-reels-actually-cause-your-engagement-numbers-to-rise","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/can-instagram-reels-actually-cause-your-engagement-numbers-to-rise","title":{"rendered":"Can Instagram Reels Actually Cause Your Engagement Numbers to Rise?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a00ca8065792\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a00ca8065792\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a00ca8065792\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/can-instagram-reels-actually-cause-your-engagement-numbers-to-rise\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/can-instagram-reels-actually-cause-your-engagement-numbers-to-rise\/#What_are_Instagram_Reels\" title=\"What are Instagram Reels?\">What are Instagram Reels?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/can-instagram-reels-actually-cause-your-engagement-numbers-to-rise\/#Why_Do_People_Use_Them\" title=\"Why Do People Use Them?\">Why Do People Use Them?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/can-instagram-reels-actually-cause-your-engagement-numbers-to-rise\/#How_Can_They_Improve_Engagement\" title=\"How Can They Improve Engagement?\">How Can They Improve Engagement?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/can-instagram-reels-actually-cause-your-engagement-numbers-to-rise\/#What_Kind_of_Content_Works_Well_on_Reels\" title=\"What Kind of Content Works Well on Reels?\">What Kind of Content Works Well on Reels?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/can-instagram-reels-actually-cause-your-engagement-numbers-to-rise\/#Tips_for_Creating_Great_Reels\" title=\"Tips for Creating Great Reels\">Tips for Creating Great Reels<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/can-instagram-reels-actually-cause-your-engagement-numbers-to-rise\/#Are_There_Any_Downsides_to_Using_Reels\" title=\"Are There Any Downsides to Using Reels?\">Are There Any Downsides to Using Reels?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/can-instagram-reels-actually-cause-your-engagement-numbers-to-rise\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zeru.com\/blog\/can-instagram-reels-actually-cause-your-engagement-numbers-to-rise\/#The_Takeaway\" title=\"The Takeaway\">The Takeaway<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zeru.com\/blog\/can-instagram-reels-actually-cause-your-engagement-numbers-to-rise\/#What_This_Means_for_Your_Business\" title=\"What This Means for Your Business\">What This Means for Your Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zeru.com\/blog\/can-instagram-reels-actually-cause-your-engagement-numbers-to-rise\/#How_to_Use_This_Information\" title=\"How to Use This Information\">How to Use This Information<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zeru.com\/blog\/can-instagram-reels-actually-cause-your-engagement-numbers-to-rise\/#Whats_Next\" title=\"What&#8217;s Next?\">What&#8217;s Next?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>As someone with a large following on Instagram, you&#8217;re always looking for new ways to increase engagement and get your fans talking. Recently, Insta Reels have been gaining popularity as a way to do just that. But can they actually cause your engagement numbers to rise?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/49099376811_d4d1c66dca.jpg\" alt=\"2019-10-18_12-04-08_ILCE-6500_DSC08965_DxO\"\/><\/figure><\/div>\n\n\n<h2 id=\"h-introduction\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram reels are a <strong>popular way<\/strong> to showcase your best photos on the platform. But do they actually improve your overall engagement numbers?<\/p>\n\n\n\n<p>There is some evidence that reels can help you attract more followers and boost your <strong>engagement rate<\/strong>. However, there is no definitive answer as to whether or not they are truly effective. Ultimately, it depends on the content and design of your reel, as well as how well you use it to market yourself on Instagram.<\/p>\n\n\n\n<h2 id=\"h-what-are-instagram-reels\"><span class=\"ez-toc-section\" id=\"What_are_Instagram_Reels\"><\/span>What are Instagram Reels?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram reels are a type of video that you can create on Instagram and share with your followers. They consist of a series of short videos that you can use to promote your account or to show off your creative skills.<\/p>\n\n\n\n<p>While there is no one <strong>definitive answer<\/strong> to whether or not Instagram reels improve your overall engagement numbers, there is evidence to suggest that they can. In fact, a study by SocialBee found that <strong>posts<\/strong> with Instagram reels were 20% more likely to be shared than posts without reels. Additionally, another study by KissMetrics found that posts with Instagram reels were 30% more likely to be liked than posts without reels.<\/p>\n\n\n\n<p>So, if you&#8217;re looking to increase your engagement on Instagram, creating Instagram reels may be a good way to go.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/burst.shopifycdn.com\/photos\/woman-using-tablet.jpg?width=1200&amp;format=pjpg&amp;exif=1&amp;iptc=1\" alt=\"woman using tablet\"\/><\/figure><\/div>\n\n\n<h2 id=\"h-why-do-people-use-them\"><span class=\"ez-toc-section\" id=\"Why_Do_People_Use_Them\"><\/span>Why Do People Use Them?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram reels are videos that users create and share on their Instagram account. They can be used for a variety of purposes, but many people use them to improve their engagement numbers.<\/p>\n\n\n\n<p>In general, people use Instagram reels to show off their creative potential. They can use them to showcase photos that showcases all of the different types of content they post on Instagram. Additionally, using a reel can help users stand out from the competition. By putting together an <strong>engaging reel<\/strong>, users can show off their skills and attract <strong>new followers<\/strong> who may not have been following them before.<\/p>\n\n\n\n<p>Additionally, some <strong>people<\/strong> believe that Instagram reels can actually increase your follower count. People think that because viewers tend to spend more time watching a well-made reel than they do scrolling through someone\u2019s entire feed, this may result in more followers being acquired overall. Of course, there is no guarantee that this will happen; however, it is one possible explanation for why users choose to create or share reels on social media platforms such as Instagram<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/8044\/8101525162_0a6e376843.jpg\" alt=\"instagram\"\/><\/figure><\/div>\n\n\n<h2 id=\"h-how-can-they-improve-engagement\"><span class=\"ez-toc-section\" id=\"How_Can_They_Improve_Engagement\"><\/span>How Can They Improve Engagement?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram reels are a popular way to showcase your photos and videos on the platform. They can help you to improve your overall engagement on Instagram, but there are a few things to keep in mind.<\/p>\n\n\n\n<p>First, make sure that your reels are well-organized and that each photo and video is well-executed. This will help to engage your followers and make them want to see more.<\/p>\n\n\n\n<p>Second, make sure that you are using hashtags correctly. Not only will this help to boost your engagement, but it will also help you to find <strong>new followers<\/strong> who are interested in the topics that you&#8217;re discussing.<\/p>\n\n\n\n<p>Finally, be sure to share your reels regularly \u2013 not only will this help to keep them fresh for your followers, but it will also help to boost your <strong>engagement numbers<\/strong>. Watch this YouTube video for more:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe title=\"How To EXPLODE Your REELS on Instagram (Get 50,000+ views!)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DD1kDIy9WM4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-what-kind-of-content-works-well-on-reels\"><span class=\"ez-toc-section\" id=\"What_Kind_of_Content_Works_Well_on_Reels\"><\/span>What Kind of Content Works Well on Reels?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram reels are a great way to show your followers what you&#8217;re up to on the app. They can give you a look at your recent posts and photos, as well as give you an opportunity to promote some of your <strong>best content<\/strong>.When creating your reel, be sure to include plenty of high-quality images and videos. The majority of viewers will spend time looking at reels, so make sure everything is top notch! Additionally, make sure the layout looks <strong>good onscreen<\/strong> \u2013 keep things simple yet attractive.Some ideas for <strong>successful reel content<\/strong> include: promoting upcoming events or contests; posting scenic shots; sharing funny stories or memes; featuring inspirational quotes about life; and showcasing any amazing food or drink you&#8217;ve been lucky enough to try.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/burst.shopifycdn.com\/photos\/facebook-notification-gift-in-stocking.jpg?width=1200&amp;format=pjpg&amp;exif=1&amp;iptc=1\" alt=\"facebook notification gift in stocking\"\/><\/figure><\/div>\n\n\n<h2 id=\"h-tips-for-creating-great-reels\"><span class=\"ez-toc-section\" id=\"Tips_for_Creating_Great_Reels\"><\/span>Tips for Creating Great Reels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Creating great Instagram reels can be a great way to improve your overall engagement on the platform. here are some tips for creating <strong>successful reels<\/strong>:<\/p>\n\n\n\n<ol><li>Choose high-<strong>quality photos<\/strong> and videos that reflect your brand or <strong>content<\/strong> specifically.<\/li><li>Use interesting and creative angles to increase engagement.<\/li><li>Keep each clip short, but focused on one main message or topic.<\/li><li>Be sure to post regularly, and make sure each reel is different from the last in order to keep viewers engaged!<\/li><\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/5652114\/pexels-photo-5652114.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"White Wall Mounted Switch on White Wall\"\/><\/figure><\/div>\n\n\n<h2 id=\"h-are-there-any-downsides-to-using-reels\"><span class=\"ez-toc-section\" id=\"Are_There_Any_Downsides_to_Using_Reels\"><\/span>Are There Any Downsides to Using Reels?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a few potential drawbacks to using Instagram reels, but they typically outweigh any benefits. First and foremost, if your reel is too short, it may not be engaging enough for followers. Additionally, reels can cannibalize engagement from your main account \u2013 if people only see great reels from other accounts instead of yours, it can lead to less engagement on your own posts. Finally, some users find that their stats don&#8217;t improve as much when they start using reels \u2013 this might be due to the fact that most <strong>platforms track engagement<\/strong> based on total likes rather than likes from specific types of content (such as reels). Overall though, there are pros and cons to using Instagram reels, so it&#8217;s ultimately up to you whether or not you think they&#8217;re worth incorporating into your content strategy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/burst.shopifycdn.com\/photos\/gold-ring-with-white-dimonds-and-a-large-stone.jpg?width=1200&amp;format=pjpg&amp;exif=1&amp;iptc=1\" alt=\"gold ring with white dimonds and a large stone\"\/><\/figure><\/div>\n\n\n<h2 id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>The Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While there are no guarantees in life, using <strong>instagram reels<\/strong> to engage with <strong>potential followers<\/strong> may improve your overall engagement on the platform. If you&#8217;re looking to increase the reach of your content and build a <strong>following<\/strong> who loves and shares your posts, then using reels is a great way to start. Though it&#8217;s important to remember that not all reels will work for every account, giving them a try could be worth your time!<\/p>\n\n\n\n<h3 id=\"h-what-this-means-for-your-business\"><span class=\"ez-toc-section\" id=\"What_This_Means_for_Your_Business\"><\/span>What This Means for Your Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>So, does using Instagram reels actually improve your <strong>overall engagement numbers<\/strong>? The answer, unfortunately, is that it&#8217;s unclear whether or not reels actually have a <strong>significant impact<\/strong> on engagement. However, what this study does suggest is that if you&#8217;re looking to increase your engagement on Instagram, then creating reel content may be a good way to do so.<\/p>\n\n\n\n<h3 id=\"h-how-to-use-this-information\"><span class=\"ez-toc-section\" id=\"How_to_Use_This_Information\"><\/span>How to Use This Information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that we&#8217;ve learned about the benefits of using Instagram reels, it&#8217;s time to discuss how you can create them and maximize their impact. First, decide what kind of content you want to include in your reel. Is it <strong>images<\/strong> from your favorite posts? Videos from your latest uploads? A mix of both? Once you have a rough idea, start assembling your footage. Select the shots that best represent your brand and story, then arranged them in an aesthetically <strong>pleasing way<\/strong>. Be sure to also consider metadata like timestamp and location info when putting together your reel. Next, share it with your followers! Not only will they get a fun peek into your life behind-the-scenes, but they might also discover new content they enjoy (which could lead to more followers!). Finally, use your reel to drive engagement. By creating engaging content and promoting your reel on social media, you can help your followers discover new content and connect with you in a more <strong>personal way<\/strong>.<\/p>\n\n\n\n<h3 id=\"h-what-s-next\"><span class=\"ez-toc-section\" id=\"Whats_Next\"><\/span>What&#8217;s Next?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There is no one-size-fits-all answer to this question, as the impact of Instagram reels on <strong>engagement<\/strong> will vary depending on the individual account and content. However, some users believe that reels can help to boost engagement by encouraging followers to explore <strong>new content<\/strong> and follow more accounts. Additionally, reels can also help to create a more cohesive and engaging Instagram feed. As such, it is important to consider the pros and cons of using reels before making a decision.<\/p>\n\n\n\n<p>Since their launch in 2020, Instagram Reels have become a popular way for users to create and share short videos on the platform. While some people are skeptical about whether or not they actually improve engagement, the truth is that they can be a great tool for increasing your reach and getting more people to interact with your content.<\/p>\n\n\n\n<p>If you&#8217;re thinking about using Reels to boost your engagement numbers, keep in mind that interesting, creative, and original content tends to perform well on the platform. Be sure to experiment with different types of videos and see what works best for your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As someone with a large following on Instagram, you&#8217;re always looking for new ways to increase engagement and get your fans talking. Recently, Insta Reels have been gaining popularity as a way to do just that. But can they actually cause your engagement numbers to rise? Introduction Instagram reels are a popular way to showcase [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":53803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can Instagram Reels Actually Cause Your Engagement Numbers to Rise? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/can-instagram-reels-actually-cause-your-engagement-numbers-to-rise\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Instagram Reels Actually Cause Your Engagement Numbers to Rise?\" \/>\n<meta property=\"og:description\" content=\"As someone with a large following on Instagram, you&#8217;re always looking for new ways to increase engagement and get your fans talking. 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