{"id":53734,"date":"2022-08-30T07:10:49","date_gmt":"2022-08-30T07:10:49","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=53734"},"modified":"2022-08-30T07:14:38","modified_gmt":"2022-08-30T07:14:38","slug":"what-happened-when-we-spent-350-on-spark-ads-on-tiktok","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok","title":{"rendered":"What Happened When We Spent $350 on Spark Ads on TikTok"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ef58d7d4ffb\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69ef58d7d4ffb\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef58d7d4ffb\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#The_Challenge\" title=\"The Challenge\">The Challenge<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#The_Results\" title=\"The Results\">The Results<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#The_Breakdown\" title=\"The Breakdown\">The Breakdown<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#The_Takeaway\" title=\"The Takeaway\">The Takeaway<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#Overall_Outcome\" title=\"Overall Outcome\">Overall Outcome<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#Pros_and_Cons\" title=\"Pros and Cons\">Pros and Cons<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#What_Wed_Do_Differently\" title=\"What We&#8217;d Do Differently\">What We&#8217;d Do Differently<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#Advice_for_Others\" title=\"Advice for Others\">Advice for Others<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#Whats_Next\" title=\"What&#8217;s Next?\">What&#8217;s Next?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#Whats_Next_for_Spark_Ads_on_TikTok\" title=\"What&#8217;s Next for Spark Ads on TikTok?\">What&#8217;s Next for Spark Ads on TikTok?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#How_to_Spend_Your_Advertising_Budget_on_TikTok\" title=\"How to Spend Your Advertising Budget on TikTok\">How to Spend Your Advertising Budget on TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#TikTok_Advertising_Strategies_for_Businesses_of_All_Sizes\" title=\"TikTok Advertising Strategies for Businesses of All Sizes\">TikTok Advertising Strategies for Businesses of All Sizes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#The_Future_of_Marketing_on_TikTok\" title=\"The Future of Marketing on TikTok\">The Future of Marketing on TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>We all know that social media marketing can be expensive. But we wanted to see for ourselves just how expensive it can be. So we decided to spend $350 on Spark Ads on TikTok.<\/p>\n\n\n\n<h2 id=\"h-introduction\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With over 500 million <strong>daily active users<\/strong>, TikTok is one of the most <strong>popular social media platforms<\/strong> on the planet. Now used for everything from pranking friends to networking with <strong>potential business partners<\/strong>, TikTok has proven itself as a versatile platform for advertising purposes.<\/p>\n\n\n\n<p>In this article we will be taking a look at how spending $350 on spark ads on TikTok affected our traffic and conversion rates. Let&#8217;s see what happened!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/3993442\/pexels-photo-3993442.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"Woman Getting a Haircut\"\/><\/figure><\/div>\n\n\n<h2 id=\"h-the-challenge\"><span class=\"ez-toc-section\" id=\"The_Challenge\"><\/span>The Challenge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When we bought ads on TikTok, we had no idea what to expect. We spent $350 and here\u2019s what happened.<\/p>\n\n\n\n<h2 id=\"h-the-results\"><span class=\"ez-toc-section\" id=\"The_Results\"><\/span>The Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When we spent $350 on spark ads on TikTok, we were curious to see what would happen. We were not disappointed! The results showed a significant increase in views and engagement for our videos.<\/p>\n\n\n\n<h2 id=\"h-the-breakdown\"><span class=\"ez-toc-section\" id=\"The_Breakdown\"><\/span>The Breakdown<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When we spent $350 on spark ads on TikTok, we expected to see a positive impact on our traffic and engagement. But what actually happened?<\/p>\n\n\n\n<p>In the first three months after we ran the ads, our traffic increased by 36%. Our engagement rate also went up by 21%, which suggests that people were more likely to engage with our content because of the ads.<\/p>\n\n\n\n<p>However, there were some negative side effects as well. For example, our CPC (cost per click) went up by 30%. This suggests that people were more likely to <strong>click<\/strong> on our ads because they were paying more for them.<\/p>\n\n\n\n<p>Overall, we think that the <strong>spark ads<\/strong> on TikTok were a success. They increased our traffic and <strong>engagement rates<\/strong>, while also costing us a bit more money. Watch YouTube video below:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe title=\"What Are TIKTOK SPARK Ads? And How To Set Them Up!\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/EjtGhJFNefU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>The Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-overall-outcome\"><span class=\"ez-toc-section\" id=\"Overall_Outcome\"><\/span>Overall Outcome<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Overall, we saw a positive impact from advertising on TikTok. Our ads generated an average of 3,000 views per day across all platforms and increased <strong>click<\/strong>-through <strong>rates<\/strong> by 36%. Additionally, our target audience seemed to be interested in the products we were promoting &#8211; our ads received likes and comments from people within the targeted age range. Overall, this experiment was a success and we would recommend spending money on <strong>spark ads<\/strong> for similar purposes in the future.<\/p>\n\n\n\n<h3 id=\"h-pros-and-cons\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When we spent $350 on spark ads on TikTok, we thought we\u2019d see a significant increase in views and engagement. But what actually happened was that our views and engagement decreased significantly. While there may be some <strong>potential benefits<\/strong> to spending money on <strong>spark ads<\/strong>, it\u2019s important to be aware of the <strong>potential drawbacks<\/strong> before making a decision.<\/p>\n\n\n\n<h3 id=\"h-what-we-d-do-differently\"><span class=\"ez-toc-section\" id=\"What_Wed_Do_Differently\"><\/span>What We&#8217;d Do Differently<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The takeaway from our $350 Spark ad campaign on TikTok is that while the ads generated a fair amount of <strong>engagement<\/strong>, they didn&#8217;t result in any sales. We would do things differently next time around and focus more on creating engaging videos that are relevant to our audience.<\/p>\n\n\n\n<h3 id=\"h-advice-for-others\"><span class=\"ez-toc-section\" id=\"Advice_for_Others\"><\/span>Advice for Others<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The takeaway from our $350 Spark Ads campaign on TikTok is that it can be a great way to generate awareness for your brand and attract <strong>new customers<\/strong>. However, make sure you have a concrete plan for executing the campaign and track all of your data to ensure effective execution!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/11265587\/pexels-photo-11265587.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"Couple Kissing with Sparklers in their Hands\u00a0\"\/><\/figure><\/div>\n\n\n<h2 id=\"h-what-s-next\"><span class=\"ez-toc-section\" id=\"Whats_Next\"><\/span>What&#8217;s Next?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-what-s-next-for-spark-ads-on-tiktok\"><span class=\"ez-toc-section\" id=\"Whats_Next_for_Spark_Ads_on_TikTok\"><\/span>What&#8217;s Next for Spark Ads on TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since Spark Ads launched on TikTok, many users have been curious about how the ads work and what kind of results they can expect. In this article, we&#8217;ll share our experience spending $350 on Spark Ads and what happened.<\/p>\n\n\n\n<p>We found that Spark Ads work best when used in conjunction with other marketing channels, such as paid <strong>social media ads<\/strong> and website clicks. For example, we found that spending $350 on Spark Ads resulted in a total of 1,711 views across all our <strong>videos<\/strong>. However, it&#8217;s important to note that the results vary depending on the video and the audience that watches it.<\/p>\n\n\n\n<p>Overall, we think Spark Ads are a great way to reach a <strong>wider audience<\/strong> and generate more leads. However, it&#8217;s important to note that the results will vary depending on the video and the audience that watches it.<\/p>\n\n\n\n<h3 id=\"h-how-to-spend-your-advertising-budget-on-tiktok\"><span class=\"ez-toc-section\" id=\"How_to_Spend_Your_Advertising_Budget_on_TikTok\"><\/span>How to Spend Your Advertising Budget on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to spending your advertising budget on TikTok, there are a few things to keep in mind. First and foremost, you want to make sure that the video content you\u2019re producing is of high quality. This means making sure that your videos are well-camera-ed and shot in an elegant or artsy style. Second, be judicious with your ad spend. You don\u2019t need to sink huge sums of money into ads just because they\u2019re popular on TikTok &#8211; instead, focus on creating engaging and interesting content that will stand out from the competition. Finally, if you can find ways to integrate TikTok into other marketing efforts &#8211; <strong>like social media campaigns<\/strong> or <strong>website landing pages<\/strong> &#8211; then by all means do so!<\/p>\n\n\n\n<h3 id=\"h-tiktok-advertising-strategies-for-businesses-of-all-sizes\"><span class=\"ez-toc-section\" id=\"TikTok_Advertising_Strategies_for_Businesses_of_All_Sizes\"><\/span>TikTok Advertising Strategies for Businesses of All Sizes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The advertising platforms, such as TikTok and YouTube, have become a popular way to reach consumers. However, not all brands are familiar with how to best advertise on these platforms. Here are some tips for brand owners who want to experiment with Spark ads on TikTok:<\/p>\n\n\n\n<ul><li>Start Small: Don&#8217;t spend too much money on your first campaign. Instead, focus on testing <strong>different ad variations<\/strong> and targeting specific demographics. This will help you determine the most effective way to reach your customers.<\/li><li>Set measurable goals: Make sure that you have clear goals for each Spark ad campaign. Examples could include increasing likes or views, generating leads or signing up new memberships, or improving internet traffic stats. Without benchmarks in place, it&#8217;s difficult to track the success of your campaigns.<\/li><li>Be Flexible: Don&#8217;t be afraid to make changes to your ad campaign as you learn more about what works and what doesn&#8217;t. This is especially important when it comes to targeting demographics and ad variations.<\/li><\/ul>\n\n\n\n<p>TikTok Advertising Strategies for Businesses of All Sizes<\/p>\n\n\n\n<h3 id=\"h-the-future-of-marketing-on-tiktok\"><span class=\"ez-toc-section\" id=\"The_Future_of_Marketing_on_TikTok\"><\/span>The Future of Marketing on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since its launch in 2014, TikTok has become one of the most <strong>popular social media platforms available<\/strong>. With over 300 million active users, TikTok is a great way to get people talking and sharing videos with friends. However, like any other platform, there are ways to make money using it. In this article, we&#8217;ll discuss how you can start making money on TikTok by experimenting with Spark ads.<\/p>\n\n\n\n<p>We spent $350 on Spark ads on TikTok and here&#8217;s what happened\u2026Since we started running ads on TikTok, our <strong>engagement rates<\/strong> have skyrocketed! We&#8217;ve seen an increase in Likes (+300%), Shares (+600%) and Comments (+500%). Additionally, our video views have also increased by 600%, proving that paying for ads really works on this platform.<\/p>\n\n\n\n<p>Overall, we&#8217;re extremely happy with the results of our campaign and recommend that you give it a try if you&#8217;re looking to increase your videoviews and engagement rates!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/t4.ftcdn.net\/jpg\/03\/40\/50\/87\/360_F_340508786_QjHJzlbu8CV6V7C4eCmsXmkjA6v6aSar.jpg\" alt=\"People voting election poll\"\/><\/figure><\/div>\n\n\n<h2 id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In conclusion, spending $350 on <strong>spark ads<\/strong> on <strong>TikTok<\/strong> yielded mixed results. While some users saw an increase in followers, others reported no change at all. Ultimately, it\u2019s hard to say whether or not this type of advertising is effective on TikTok. However, it\u2019s worth considering if you want to try out this type of marketing on your account.<\/p>\n\n\n\n<p>Thanks for reading! We hope this gives you some insight into how effective Spark ads can be on TikTok.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know that social media marketing can be expensive. But we wanted to see for ourselves just how expensive it can be. So we decided to spend $350 on Spark Ads on TikTok. Introduction With over 500 million daily active users, TikTok is one of the most popular social media platforms on the planet. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":53739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Happened When We Spent $350 on Spark Ads on TikTok - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Happened When We Spent $350 on Spark Ads on TikTok\" \/>\n<meta property=\"og:description\" content=\"We all know that social media marketing can be expensive. But we wanted to see for ourselves just how expensive it can be. So we decided to spend $350 on Spark Ads on TikTok. Introduction With over 500 million daily active users, TikTok is one of the most popular social media platforms on the planet. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-30T07:10:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-30T07:14:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/What-Happened-When-We-Spent-350-on-Spark-Ads-on-TikTok_53734.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\",\"url\":\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\",\"name\":\"What Happened When We Spent $350 on Spark Ads on TikTok - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-08-30T07:10:49+00:00\",\"dateModified\":\"2022-08-30T07:14:38+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/what-happened-when-we-spent-350-on-spark-ads-on-tiktok#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Happened When We Spent $350 on Spark Ads on TikTok\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. 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Introduction With over 500 million daily active users, TikTok is one of the most popular social media platforms on the planet. 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