{"id":48841,"date":"2022-07-30T23:01:00","date_gmt":"2022-07-30T23:01:00","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=48841"},"modified":"2022-07-30T23:01:01","modified_gmt":"2022-07-30T23:01:01","slug":"how-many-hashtags-should-i-use-on-instagram-2","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-many-hashtags-should-i-use-on-instagram-2","title":{"rendered":"How Many Hashtags Should I Use on Instagram?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a17884b87d67\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a17884b87d67\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a17884b87d67\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-many-hashtags-should-i-use-on-instagram-2\/#How_Many_Hashtags_Should_I_Use_on_Instagram\" title=\"How Many Hashtags Should I Use on Instagram?\">How Many Hashtags Should I Use on Instagram?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-many-hashtags-should-i-use-on-instagram-2\/#3-5_hashtags_per_post\" title=\"3-5 hashtags per post\">3-5 hashtags per post<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-many-hashtags-should-i-use-on-instagram-2\/#1-2_branded_hashtags_per_post\" title=\"1-2 branded hashtags per post\">1-2 branded hashtags per post<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-many-hashtags-should-i-use-on-instagram-2\/#Using_a_mixture_of_popular_and_less_common_hashtags\" title=\"Using a mixture of popular and less common hashtags\">Using a mixture of popular and less common hashtags<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-many-hashtags-should-i-use-on-instagram-2\/#Using_more_than_30_hashtags\" title=\"Using more than 30 hashtags\">Using more than 30 hashtags<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Many_Hashtags_Should_I_Use_on_Instagram\"><\/span>How Many Hashtags Should I Use on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" alt=\"how many hashtags should i use on instagram\" src=\"https:\/\/i.imgur.com\/s4JMgJi.png\" align=\"left\" style=\"margin:0px 10px; height:auto; max-height:325px; width:auto; max-width:40%\">  <\/p>\n<p>There are two popular approaches to using hashtags on Instagram: choosing a few popular hashtags for your post and using a mixture of popular and lesser-used ones. This article will provide you with information that can help you determine which approach will be best for your specific business. If you are using a combination of popular and less-popular hashtags in your Instagram posts, you can use as many as 30.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-5_hashtags_per_post\"><\/span>3-5 hashtags per post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re using Instagram as a marketing platform, it&#8217;s a good idea to use at least three to five hashtags per post. Instagram is a popular social media site and the more relevant hashtags you use on your posts, the more likely your audience will see them. It&#8217;s also important to remember that your caption must be relevant to what you&#8217;re posting. You can use as many as 30 hashtags per post, but using only three to five hashtags is recommended.<\/p>\n<p>There are many advantages to using 3-5 hashtags per post. For one, they provide you with an exposure boost that lasts for a short period of time. Another benefit is that the number of posts using the hashtags increases over time. In addition, hashtags that have upwards of 80 thousand posts per post are less competitive and offer more sustained exposure. Those that are specific to a certain location or industry may get more engagement and followers. Brand hashtags are also great for boosting brand awareness. If you&#8217;re unsure which hashtags to use, you can always tap the magnifying glass at the top of the screen and select &#8220;Search Hashtags.&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-2_branded_hashtags_per_post\"><\/span>1-2 branded hashtags per post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You&#8217;re likely not using as many branded hashtags as you would like, but the right amount can make a big difference. You want your posts to have an impact, so use branded hashtags to draw attention to your campaign. To make the most of these hashtags, keep them short and easy to remember. One example of a successful branded hashtag is #PetsAtWork, which generated tons of engagement and didn&#8217;t require the use of the company name. Make sure to keep it creative and fun, though, to encourage user-generated content.<\/p>\n<p>Another benefit of using niche hashtags is that they&#8217;re easier to maintain in the Recent section of Instagram. This section is sorted by original post date, so adding hashtags later won&#8217;t bump your post for recency. Repetitive content also violates the Instagram community guidelines, and the algorithm penalizes users who do it too often. Try limiting yourself to 1-2 branded hashtags per post.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_a_mixture_of_popular_and_less_common_hashtags\"><\/span>Using a mixture of popular and less common hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to make your social media marketing efforts successful, using a combination of popular and less common hashtags on Instagram can be a great way to maximize your reach. However, it is important to understand how hashtags work before you start using them. First, you should know that hashtags are not easy to measure on their own. Secondly, you should look at hashtag trends to gain insights on what to use. Thirdly, look to influencers to get ideas and inspiration for hashtags. Influencers have audiences, and they can use the right combination of popular and less common hashtags to engage their followers.<\/p>\n<p>You can use a mixture of popular and less common hashtag to reach a wide range of people. Use popular hashtags whenever possible, but avoid using them too often. You&#8217;ll end up getting shadowbanned if you overuse the same hashtags for months. Try to mix hashtags as often as possible. If you use a hashtag for months without varying your content, it will appear spammy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_more_than_30_hashtags\"><\/span>Using more than 30 hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using more than 30 hashtags on Instagram is not only not allowed, but also not recommended. Instagram allows up to 30 hashtags per post, and the number of words in your caption and comment is limited to 20. For Instagram stories, you can use up to 10 hashtags per story. The ideal number of hashtags to use on Instagram is eight to twelve, although many experts recommend using at least nine. However, there are many ways to get around the Instagram limit.<\/p>\n<p>A common example is the fashion brand @revolve, which uses the hashtag #revolvearoundtheworld, but that hashtag is only useful during the campaign, and then goes into hibernation. Regular hashtags, on the other hand, can be used to boost your exposure and get more views. However, it is best to stick to no more than 30 hashtags. This method is more effective than using a single hashtag.<\/p>\n<p> <iframe frameborder=\"0\" height=\"202\" src=\"https:\/\/www.youtube.com\/embed\/vK3U8OAQ4WY\" allowfullscreen=\"true\" width=\"361\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Many Hashtags Should I Use on Instagram? There are two popular approaches to using hashtags on Instagram: choosing a few popular hashtags for your post and using a mixture of popular and lesser-used ones. This article will provide you with information that can help you determine which approach will be best for your specific [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49109,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Many Hashtags Should I Use on Instagram? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-many-hashtags-should-i-use-on-instagram-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Many Hashtags Should I Use on Instagram?\" \/>\n<meta property=\"og:description\" content=\"How Many Hashtags Should I Use on Instagram? 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